Why Sinclair Broadcast Group Chose Avid

By in News Production

With more than 65 news organizations across the US, Sinclair Broadcast Group is a media production juggernaut in the news world. But the company was facing some extremely complex challenges. It had acquired over 40 separate news organizations within the last three years, and teams were using several different production platforms to get their jobs done.

Considering that its stations produce more than 2,200 hours of unique content each and every week, it was critical for Sinclair to un-complicate these complications. That’s why the company made the strategic move to unify production across its vast network and migrate all 65 stations to a single, integrated platform.

Check out our exclusive interview with Scott Livingston, VP of News at Sinclair, as he discusses how the company streamlined production, enabled collaboration, and sped up content delivery with Avid’s news solution. Not only has the new workflow unified production across its massive media network, it enables teams to efficiently produce content in real-time from the field and increase audience engagement across multiple platforms.

If you’re looking to streamline your news production, and understand the thinking of one of the world’s largest news operations —watch the video now.

Tell the Whole Story

Avid’s end-to-end newsroom and news production solutions deliver the ultimate in efficiency, and enable you to break stories faster. Avid has your story covered.



With over 20 years at Avid, I am amazed by our customers, their work, and their journeys, as they continually evolve to embrace significant industry and viewing audience transformation. As Senior Marketing Manager for Broadcast & Media, I’ll be sharing here just how we are focused on bringing solutions to market that address broadcasters’ needs.