How Subscription Models Are Reshaping Broadcast Technology Decisions

Busy broadcast newsroom with employees and tech

The broadcast world, like our broader reality, is undergoing seismic change. Organizations are having to pivot quickly to meet competitive threats, and they need their broadcast technology to keep pace. Meanwhile, capital investment budgets are shrinking and M&A activity is ramping up.

Yet, the industry hasn’t completely embraced software-as-a-service (SaaS). This is somewhat understandable: broadcasting is a colossal, always-on undertaking, and industry-wide change can feel like trying to turn a massive cruise ship. However, enterprise subscriptions can lower costs, provide much-needed flexibility, and are often easier to deploy. Let’s break down the core benefits of a subscription model.

Lower Costs

Technology is a massive cost center—absolutely necessary, but a cost center nevertheless. It’s also one of the hardest budget items to argue for in tough economic times: if the tech still works, can’t an upgrade wait? The SaaS model lets you mitigate some of those costs by incentivizing multiyear subscriptions, but even yearlong or month-to-month subscriptions can save money.

A subscription model will automatically upgrade as long as you’re subscribed. That circumvents any need to ask for more money to invest in the latest upgrades, or, in the worst-case scenario, missing out on some of the new features that your competition already uses to great effect.

Flexibility: Technology

The broadcast technology landscape tends to change rapidly, so predicting needs even a year out can be difficult. With that said, it might seem odd to recommend looking into multiyear software subscriptions. However, a SaaS model provides faster access to new releases and a much quicker activation process.

Even if you end up deciding that a yearlong or monthly subscription is better for your news organization, customization with a subscription can be a smoother way to adapt and stay ahead of the curve.

Flexibility: Scale

TV viewership is on the rise, according to Nielsen figures reported by Broadcasting & Cable. But this demand doesn’t always translate to a lift in bottom lines; you may need to be prepared to meet that demand with fewer resources.

A software subscription can maximize the use of licenses for colleagues, not just in-station but also for those working remotely. No more buying individual licenses that go unused if the team shrinks. The economics for this kind of scaling up—or down—makes a compelling case for our current times.

Compatibility across Organizations

A 2019 EY report says mergers and acquisitions are a key focus for executives in the media and entertainment industry this year, according to IBC. This comes after broadcast TV M&A hit $8 billion in 2018, according to FierceVideo. While the pandemic may affect priorities, M&A will remain a fact of industry life and come with their own set of operational hurdles, like getting everyone on the same system. For example, when Sinclair bought 21 regional sports networks in 2019, that meant integrating thousands of new employees into existing systems. This can be a particular challenge for broadcasters, who generally work across multiple departments with tech that may have been acquired ad hoc, without a cohesive strategy.

A SaaS model can suit this situation because the software can be deployed to any system, as long as the hardware and operating system meet the minimum requirements. There’s no waiting, nor is there any need to acquire specific, proprietary equipment.

Workflow Efficiency

Plenty of productions have had to integrate remote processes into their workflows amid stay-at-home orders, and ensuring remote access to assets and workflows is crucial to making these changes work. The right subscription model can solve a host of these workflow issues.

For example, SaaS is a viable option for a team that needs an asset management system to integrate with their NLE and graphics solutions, or for a newsroom that needs one workflow to remotely manage digital content on top of the on-air content. Though a general cloud solution is essential to this approach, an end-to-end software solution is what will empower your team to create and inform.

A SaaS model will offer agility where traditional models tend to stumble. Whether others in the industry have yet switched to SaaS or not, a subscription model can help your organization outpace the competition in the face of unexpected changes.

Accelerate News Production

Avid offers the most comprehensive, scalable, and integrated solution to handle every part of your news workflow.

Tools for Mobile Journalism: Breaking Broadcast News from the Scene

Broadcast news journalist films footage from the scene

Being first with breaking news or buzzworthy video in today’s ultracompetitive broadcast news environment means—first and foremost—being mobile.

The days of scrambling the satellite truck are now few and far between. More reporters work remotely, often by themselves, to track down and deliver news as it happens. Luckily, one of the best tools for journalists to break the story first is something they already carry: a smartphone.


There’s no faster or more cost-effective way to broadcast live from a breaking news scene than with a phone. Journalists can “go live” on mobile within minutes, as long as they have access to a network.

Smartphones fit a shocking number of features into a compact and lightweight package. Not only can they record a video, they can actually do it well—and still have the capability to edit and share that high-quality footage, or store up to 512 GB of photos and video (even 1 TB with a MicroSD card).

Some phones have multiple cameras (ultrawide, wide, and telephoto) that create the option to change the framing of a shot without moving. Some newer cameras also have larger image sensors and use AI to capture both photos and surprisingly noise-free video in dimly lit locations and at night.

The latest generations of phones are also water- and dust-resistant (sadly, not drop-proof . . . yet), meaning they can stand up to harsh environmental conditions on location.

While many smartphones now have built-in optical image stabilization systems to help prevent shaky video, a tripod and an accessory mount or grip are still essential for those times your hands need a hand. Look for grips that are spring-loaded so they fit all phone sizes. The grip should also have a 1/4 in-20 UNC threaded screw to attach to a tripod and at least one cold shoe to connect accessories like a small light.


The built-in microphones on smartphones are improving, but they’re not always up to par. An external microphone can quickly become one of the best tools for journalists who need to capture true broadcast-quality sound.

A lavaliere mic, also known as a lav mic, clip, or lapel mic, can be clipped onto a lapel or collar. It’s the ideal location to capture interviews and standups, especially in noisy environments.

Most smartphone lav mics plug into the headphone jack or lightning connector, meaning Bluetooth earbuds or an adaptor cable for headphones make the perfect pairing to monitor audio while recording.


As far as image sensor technology used in phones has progressed, the sensors themselves are still small. Considering how low-light conditions create a challenge for even broadcast news cameras, it pays to be prepared.

A wide variety of small battery-operated lights were designed specifically for phones. Look for a light that allows manual brightness adjustment. Some also come with snap-on filters to diffuse light and adjust color temperature.

Avoid lights that attach by way of the phone’s headphone jack or lightning connector, since chances are there will be an external mic already plugged into that. Opt for shoe-mount lights instead.

Editing and Sharing

While the newsroom has to access footage before distribution to apply advertising or watermarks, reporters can make some edits from the scene so it’s as close to publish-ready as possible.

The built-in camera app on many devices lets journalists trim the in-and-out points of a clip and make simple adjustments to exposure and color balance. Cropping the video to different aspect ratios, such as 1:1 or 16:9, to suit various social platforms may not even require moving to a different app.

To edit together multiple video clips, adjust audio levels, or add text, mobile journalists typically rely on a video editing app. There are many available—both free and paid—depending on the make of the phone. Look for apps that allow for control over video export settings, including file size and resolution, and the ability to save videos directly to cloud-based folders for sharing. These apps are great for a quick fix, especially if you’re going for a raw look. But if you’re shooting for an in-depth package, you’ll likely need greater editing ability to get it newsroom-ready.

Collaborating in the Cloud

Mobile journalists with a laptop and a solid internet connection can access collaborative media platforms like Avid’s MediaCentral to upload raw video directly from the field.

These platforms address some of the main challenges of a mobile workflow. Media asset management on a smartphone can present its own obstacles, with limited ways to create and organize folders. The same goes for sending large video files back to the station. These videos need to be ingested into the newsroom editing system and transcoded before the eyes of the world turn to them.

Signing in to a cloud-based collaborative media platform gives journalists immediate access to the newsroom system. They can upload raw video directly so it can be accessed and edited by every member of the team in real-time without ever leaving the scene of the story.

With ever-increasing mobile internet speeds and 5G around the corner, mobile journalism is the new workflow for breaking the story first. Are you ready?

Image by Marco Verch, used under a Creative Commons license

Break the Story First—No Matter Where You Are

A comprehensive, scalable, and integrated solution for every part of your news workflow

My IBC Experience

I’m back from another IBC, my 12th, and it was an exciting IBC as the show was full of new developments that continue to push the industry forward at a significant pace.  IBC for many years was often a repeat of what was shown and discussed at NAB for a lot of companies and was an opportunity to reinforce key messaging, as well as show incremental enhancements to product announcements made back at NAB the prior April.

The Avid booth at IBC 2019

Due to the accelerated pace of an ever changing media and entertainment landscape driven by consumers demand for content delivered on their devices on their time, IBC has become a launchpad for new innovations and major new partnership announcements, many of which have happened in the relatively short timeframe between NAB and IBC.

One of the major key announcements at IBC was centered around social media and digital distribution and the MediaCentral platform.  Avid unveiled a new and improved MediaCentral | Publisher app, a first-of-its-kind SaaS offering for the MediaCentral platform, powered by Wildmoka. Not only does this significantly improve the software’s ability to get content out fast across more social and digital platforms, but also it enables media companies to insert ads and calls to action that drive revenue on those platforms while engaging with and building their audience.

Data shows that there are over 5 billion unique mobile phone users in the world who are increasingly accessing content on mobile devices that are getting more powerful, with the bulk of their time spent browsing video content.  Of course, the ramifications here are significant both operationally and economically. As more eyes move to mobile platforms, so have advertisers, with digital ad spending eclipsing television ad spending for the first time recently.

MediaCentral | Publisher app

Data also shows that getting the story out first across social and digital platforms significantly increases a media company’s ability to realize more revenue and build their audience and the difference can be a matter of minutes or even seconds.  For news, sports, and media companies, establishing that one-to-one relationship with consumers on social and digital platforms is critical to the present and future of the business.

This is why Avid delivered a more robust way to deliver fast, and deliver first, across all platforms.  MediaCentral l Publisher auto-provisions everything you need, provides tools to enhance content (aspect ratio resizing, closed captioning, titling, 3D motion graphics overlays, and more), enables audience engagement through interactive calls to action (think sponsorship and branding), and allows for ad insertion using server side pre, mid, and post roll ads.

Always forward-thinking, Avid showcased a tech preview of its IP contribution and distribution solution called FastServe l Stream. As part of a partnership with Microsoft® and Haivision® it was a showcase of IP contribution and distribution that leverages Avid’s FastServe | Stream technology and its ability to accept incoming SRT streams from any SRT enabled device or hublet. SRT is the open source protocol from Haivision that enables secure reliable transport of content across standard internet connections, but also it was a launch partner of SRT Hub. SRT Hub is an initiative between Microsoft® and Haivision® that leverages the SRT protocol and delivers a SaaS offering that enables the routing of video across the Azure network (live and file based), for delivering content securely from anywhere to anywhere using any SRT enabled device or any SRT hublet.

This combined solution enables news and sports organizations to expand their coverage at a lower cost (think a single reporter with an SRT enabled mobile device covering a story vs. sending a truck or video crew with a journalist) while not compromising on quality for both on premise and cloud-based news and sports productions.  Avid showed the ability to accept incoming SRT streams either from an SRT enabled device or from SRT Hub, unwrap and rewrap that content in an Avid friendly format, and check that streamed media into an Avid Production environment for fast access via MediaCentral or Media Composer.

In the future, companies will be able to plug Avid tools into any IP based workflow including news, sports, and remote live production scenarios where companies are increasingly adopting IP based solutions to deliver content over standard internet connections.  This not only lowers costs (satellite or fiber) but also reduces the resources required to deliver an event allowing the bulk of the production crew and talent to remain in place in the studio while still delivering a compelling broadcast.

SRT Hub at IBC

It also enables broader coverage by news and sports crews so that they can send fewer resources to cover any story with just a reporter and an SRT enabled device.  Last but not least, it allows users to route content easily across the Azure network to deliver content faster to more digital and social destinations leveraging the SRT hub running in the Azure cloud for occasional and 24×7 linear channel delivery use cases.

Here’s a rundown of other exciting solutions shared at this year’s IBC in Amsterdam:


  • Media Composer will deliver native support for Apple’s ProRes RAW camera codec and support for ProRes playback and encoding on Windows. In addition, Apple® will provide 64-bit decoders for DNxHR and DNxHD codecs within the Pro Video Formats package that is available from Apple as a free download for all users.


  • IBC was the European Debut of Media Composer which created a massive buzz when it launched at NAB in April. The user interface was redesigned for better, more efficient use as well as enabling custom user profiles that expose only the capabilities needed by different roles within any broadcast, film, or post facility. Though, it’s perhaps the work that was done under the hood which enables distributed processing that is just as noteworthy; it allows available CPU cycles on the network to be leveraged for rendering purposes significantly diminishing the time it takes to render even UHD effects and content.


  • Avid Edit On Demand is Avid’s cloud-based editing solution, and it’s not just Media Composer running in the cloud. Rather, is a full infrastructure that includes compute, NEXIS Cloud storage, and bandwidth all auto provisioned and running in the cloud allowing users to spin up the resources they need to take on any job paying only for what they use. This runs in Azure and includes Teradici clients for secure access and File Catalyst for quickly moving content into and out of the cloud.  There is an early access program and you can sign up here.


  • Avid’s Audio group continues to make waves in the industry, having announced the Avid S1 and S4 consoles at Summer NAMM in Nashville. Those consoles were on display on the show floor and in a meeting room where users could see it in action. Perhaps the most important thing to note about the Avid S4 and the Avid S1 is that now anyone can take advantage of what was once only reserved for larger budget productions. Both consoles offer high end capabilities with attractive economics and a variety of I/O possibilities that meet the demands of any sized production.


  • Avid’s graphics team also announced its next generation of graphics server hardware, Maestro l Engine 4K, which has higher channel counts, supports HDR, UHD, IP, and SDI I/O. Maestro l Engine drives Avid graphics solutions and leverages the Epic Unreal engine for rendering photo realistic images in real time for use with virtual sets, data-driven augmented reality, and video wall solutions for news and sports. This enables broadcasters to economically change the look and feel of their news and sports programs while also engaging audiences on traditional and digital platforms.

IBC was exhausting (in the best way) and Avid had no shortage of new innovations and new partnerships to highlight.  It is an amazing time to be a part of this industry as the disruption that is happening is like no other time in the history of broadcast and media and entertainment from a technology and economic perspective.

I’m looking forward now to NAB and what I know will be more new innovations that continue to move the industry further!



Powering Greater Creators at IBC

While IBC is abuzz with industry talent, we have some news to share from home: Avid’s style is getting a tune-up.

It takes panache to lead the pack in today’s hustle-bustle world of media production. That’s why we at Avid have been working on a fresh, modern, bold new way to share who we are with the rest of the world as we move into the next era of audio, video, and broadcast entertainment.

Our new look and feel gets to the heart of our mission to equip creators like you with the technology and tools needed to entertain, inform, educate, and enlighten the world.

Still the same Avid—just refreshed. You may spot some subtle changes in the coming months while we keep improving the solutions you need to get things done.

Like what you see? Send us a note:




Meanwhile, the show must go on! Stand 7.B55 is bustling away at IBC, and if you haven’t grabbed a spot at one of our many training sessions you can still do so here.


Powerful publishing is on the horizon

Avid is making waves with some instrumental solutions and updates just announced at IBC. We’re excited about our new SaaS offering MediaCentral | Publisher, which is powered by Wildmoka and helps improve efficiency across the board.

This robust solution enables media producers to create content, add graphics and branding, and publish videos quickly to multiple social media and digital end points. That means increased revenue and boosted viewership to broaden your reach—all so you stay one step ahead of the competition.

Media Central | Publisher powered by Wildmoka

We’re previewing upcoming features for post-production professionals too, including new support for higher video resolutions and frame rates. For all of you music makers out there, Pro Tools 2019 is in the midst of its European debut at IBC with an update that allows teams to work faster and more creatively on the most complex projects without missing a beat (or a high note).

There’s a lot more to come from IBC 2019! Check back for announcements and follow us on social media to stay on top of everything we’re working on.


Twitter | Facebook | Instagram | LinkedIn | YouTube | Pinterest

We’re Back at IBC with New Must-See Products and Refreshed Features

IBC 2019 is upon us, and Avid is excited to unveil significant solutions for media producers of all kinds, with several exciting new products and features to showcase. And, for the first time at IBC, you can get in-depth training on several Avid products that will help you get the job done better than ever.

So where can you find us September 13th-17th? We snagged space at Stand 7.B55 just like last year, with the Avid Training Room located near Hall 3 in room G103—and we’re bringing the goods to both spots.

“At IBC 2019, we will be featuring the Avid MediaCentral platform, debuting new tools that help boost their brands, beat the competition, and expand their monetization opportunities by being the first to deliver compelling content to multiple digital platforms,” says Ray Thompson, Director of Market Solutions for Broadcast and Media at Avid. “The new Media Composer will make its European debut too, highlighting the new UI and significant platform enhancements like distributed processing.”

In addition, Avid will showcase advancements for the S-series mixing consoles, new graphics capabilities with our Maestro Graphics product line-up, new cloud storage and other Avid NEXIS software-defined storage advancements, new ingest and playout capabilities with FastServe video servers, and, last but not least, new cloud SaaS offerings. That’s a lot of forward-thinking tech all at one show.


Learn from powerhouse users and specialists

Grab the ultimate IBC swag: some new skills. Get a sneak peek of game-changing solutions for on-premises and cloud workflows, and don’t miss our robust lineup of hands-on training sessions. It’s your chance to dig in and learn the ropes with experts. Psst: register fast before these sessions fill up!




IBC has a surplus of talented speakers, but if you’re interested in audio and video editing for film you can’t miss our sessions: Music editor Andy Patterson and Oscar-winning editor Chris Dickens will be on hand to talk about how they helped create the 2019 musical masterpiece Rocketman.

Avid’s Ray Thompson is joining an IBC panel on Broadcast Production in the Cloud on Sunday, to discuss how broadcasters are accelerating the production of breaking news and live events with SRT Hub and Microsoft cloud services.

We’ll also have Avid’s audio product evangelist Greg Chin at IBC to speak about new developments in audio production tools and techniques that enable content producers to capitalize on the creative power of immersive audio, while overcoming production bottlenecks.

Kick off your IBC experience by grabbing a seat before they start!

Chris Dickens, Editor of Rocketman

Andy Patterson, Music Editor of Rocketman

Greg Chin, Avid Audio Product Evangelist

Raymond Thompson, Avid Director Broadcast and Media Solutions Marketing

Rocketman: The story of the music

Paramount’s 2019 musical hit has the genius of Elton John’s music telling his epic story through the voice of Taron Egerton. Music editor Andy Patterson will be on stage with Avid’s Matt Feury to take the Big Screen audience through a musical masterclass.

Date: September 13, 2019
Time: 7:45 – 8:30 AM
Location: Auditorium


Rocketman: The story of the edit

Join Oscar-winning editor Chris Dickens as he talks with Avid’s Matt Feury about how he helped create the true fantasy of shy piano prodigy turned international superstar in Dexter Fletcher’s acclaimed biographic musical.

Date: September 13, 2019
Time: 8:45 – 9:30 AM
Location: Auditorium


Native immersive audio production: captivating the modern viewer

Avid’s audio product evangelist, Greg Chin, will present best practices for native immersive audio production, from sound design and mixing to distribution.

Date: September 15, 2019
Time: 11:00 – 11:20 AM
Location: The IABM Future Zone Theatre (Hall 8, Stand F40)


Broadcast Production in the Cloud with SRT Hub & Microsoft Azure

This panel session will feature broadcasters and Microsoft Azure ecosystem partners as they discuss their challenges and how SRT Hub addresses them.

Date: September 15, 2019
Time: 4 PM
Location: Room G104


Lead the pack when technology shifts

When news breaks, championships kick off, or creative inspiration strikes, it’s all about staying one step ahead of the competition. We adapt quickly so that you can too.

“New technologies like AI and machine learning, cloud, IP, UHD and HDR, social and OTT delivery platforms–to name a few–offer a significant amount of flexibility, scalability (cloud), and reliability. This enables companies to attack new opportunities in new ways that achieve the goals of higher efficiency, delivering more with less, all while driving new revenue streams from digital platforms.”

Whether you have questions, feedback, or you’re just curious about emerging tech in media production, we want to meet you at IBC! Gain some valuable face time and chat with us about the essential solutions needed to meet these everyday challenges, and hurdles that are on the horizon.

Can’t make it to Amsterdam? No problem. Watch our social media feeds for live videos, the latest photos, and exciting tidbits from the show! We’re also hosting a few contests and giveaways where you can win really cool prizes. Be sure to follow us on Twitter, Facebook, Instagram, LinkedIn, YouTube, and Pinterest, and watch the hashtags #Avid and #IBC2019 so that you don’t miss a beat.

Create Timely Content Your Audience Craves with Innovative MediaCentral Features and Enhancements

It’s all about the content

Now more than ever, you need to quickly and continuously deliver compelling content to keep audiences engaged. Attract and retain more viewers with high-quality, relevant content they can access fast, anywhere they roam. But if you have gaps in your processes that throttle workflow efficiency, lagging behind the competition will mean missed chances for audience loyalty and growth.

When the Carolina Panthers saw an opportunity to increase viewership by creating powerfully immersive content, they knew it was time to update their production facilities with future-ready solutions and turned to Avid as a trusted partner to help solve their business challenges.  By integrating Avid MediaCentral and Avid NEXIS shared storage into their workflow, they gained the flexibility and scalability necessary to drive game-day enthusiasm while delivering the best content to their fans, quickly.

As the media production team behind the Carolina Panthers knows well, it’s all about engagement. MediaCentral is fully equipped to fill the cracks on your path to winning productions whether you’re a leading sports team looking to bolster brand loyalty, a dynamic crew of two editors crafting an influential story, or anything in between. The latest update to MediaCentral serves up fresh features and powerful enhancements that let you take your workflow to the next level so that you won’t miss a beat in the race to content delivery.


What sets MediaCentral apart?

This unified platform and web-based user experience offers a customizable suite of creative tools and media management, scaling with ease from a simple to sophisticated solution. That means news, sports, and post-production teams can collaborate and create from anywhere on any device through MediaCentral’s web-based user experience.

It’s robust enough to handle everything you need to tackle day to day, from media ingest, advanced searching, and logging, to collaborating, editing, and publishing to multiple platforms simultaneously. In short, you can create better content faster and deliver it directly to a variety of outlets and devices, maximizing the ROI for your media—and keeping your audiences happy and tuned in–or coming back for more.

And now, with MediaCentral | Publisher powered by Wildmoka, you can create platform-tailored content quickly and publish it with a single, quick click. Everything happens automatically; all transcoding, content staging, and publishing is seamless, which means you can spend more time creating high-value content that drives traffic and, ultimately, revenue.

The improved MediaCentral with MediaCentral | Publisher is robust enough to handle everything you need to tackle day to day, from media ingest, advanced searching, and logging, to collaborating, editing, and publishing to multiple platforms simultaneously. In short, you can create better content faster and deliver it directly to a variety of outlets and devices, maximizing the ROI for your media and keeping your audiences happy and tuned in—or coming back for more.

We’ve upgraded MediaCentral to make it even more of a powerhouse solution for your needs. New features include:

  • MediaCentral | Publisher for swift publishing across multiple digital platforms
  • Collaboration across multiple sites
  • More intuitive searching features for finding media faster
  • Phonetic indexing to find media based on spoken words or phrases
  • Logging capabilities that enhance media searchability
  • High-volume media ingest
  • Graphics workflow integration for quick-turnaround news and sports production

When used with Avid’s compatible solutions, MediaCentral provides everything creative teams and broadcasters need to produce captivating productions.


Remote team? No problem.

Uniting geographically dispersed teams is a breeze. Communicate and collaborate more effectively with full access to media available through a simple graphical web browser or mobile interface. Journalists, editors, producers, loggers, assistants, and other creative contributors can access tasks, projects, and media from anywhere, using any device, enabling the whole team to create better stories and complete projects quicker.

Find your media when it’s crunch time

Ideal for sports and post production, the new Log app provides a customizable interface for loggers that want to make detailed notes and mark in/out points quickly. This enables other team members to search large amounts of media and find the right clips faster, especially with MediaCentral’s improved intuitive search capabilities that help you get the right results faster. The Phonetic Index option lets you find all clips that contain the spoken words you seek in seconds, too, cutting down on valuable time wasted searching for content.

Manage content for ultimate efficiency

When rich media pours in, your team can’t slow down. MediaCentral makes ingesting high volumes of content simple. With the Ingest desktop app, you gain automated file ingest through a web browser or volume ingest with full AMA support. MediaCentral also supports Microsoft Azure Cognitive and Media Services, enabling AI, speech-to-text, and machine learning capabilities within your powerful workflow. Plus, with new support for media analytics, your team will gain deeper search capabilities across archived content so that finding media quickly is easier than before.

We get it: one size doesn’t fit all in the business world. When you’re ready to take the next step, we’re here to set you up with some time with an Avid specialist so that you can discuss your specific needs.

Avid MediaCentral

Whether you’re a team of two, an organization of hundreds, or anything in between, MediaCentral accelerates your workflow, scaling from the simplest to the most sophisticated solutions for post production, news, sports, and asset management.

Connect Live Singapore

Connect with dynamic storytellers and media visionaries, get inspired, and discover ground breaking ways to collaborate


Connect Live Singapore

18th June, 2019 Tuesday

Video Sessions: 1pm – 3.30pm

Audio Sessions: 4.30pm – 6.00pm

Room304, Suntec Singapore, L3 [map]


Join us at Connect Live Singapore to meet media visionaries and discover ground breaking ways to collaborate to unify workflows and help you achieve the efficiency and productivity you need. Get insights about the future direction of the media industry from AJA Video Systems, Dolby Laboratories, HP, Masstech Innovations and Avid.

  • AJA Video Systems: Integrating AJA’s Editorial, Production, and HDR Solutions into Your Avid Workflow​
  • Avid: Latest Innovations for Media: Creative Tools, SaaS Cloud Storage, and Graphics Solutions
  • Dolby Laboratories: Dolby, Your Content Partner
  • HP: Reinvent with HP Workstation​
  • Masstech Innovations: Masstech’s Solution with Avid

Guest Speaker

Avengers: Endgame

Matt Holmes, Supervising VFX Editor, Weta Digital

Matt Holmes is the Supervising VFX Editor at Weta Digital. He has more than 28 years-experience in the Film and Television Industry across over 40 feature films and episodes and is currently working on Weta’s latest shows including Gemini Man and James Cameron’s Avatar sequels. Learn how Matt edits and finishes digital effects shots in Marvel films.




19th – 20th June


VSolutions booth (6F2-01, L6)

19th – 20th June


Avid Suite (Room304, L3)

Avid Suite at BroadcastAsia 2019

19th – 20th June, 2019 Wednesday – Thursday

Open Session: 12.00pm – 1.00pm, 4.00pm – 5.00pm

Room304, L3, Suntec Singapore [map]


Visit the Avid Suite to learn more about our innovative solutions and how you can expand your creative possibilities, propel team collaboration, and supercharge your media enterprise to move forward and disrupt the status quo.

Studio Production—Entertain and enlighten audiences

From simple onscreen graphics, data-driven visuals and sports enhancements, to photorealistic virtual studios, augmented reality content, and high-res video walls, Avid can help you reinvigorate your brand. Through integrated news and sports solutions, get the creative capabilities you need to energise your production, captivate viewers, and bring your shows to life.

Media Production—Empower dynamic teamwork

Go where the story takes you and expand content creation and delivery beyond the walls of your facility. Avid offers a powerful open platform and integrated tools that bring people, sites, and media together—no matter where they reside and what’s being used—reinventing what’s possible.

MediaCentral | Editorial Management

Creative Tools—Enable inspired performance

Give teams and individuals the creative flow and efficiency they need to perform their jobs to the best of their abilities. (Re)discover the joy of creativity with Media Composer 2019. Move audiences with the power of sound with Pro Tools 2019. And present memorable shows live with Avid VENUE | S6L.

  • Media Composer 2019: See the reimagined new Media Composer’s feature enhancements for editing, finishing, and delivery
  • Pro Tools 2019: Create your sound. More power to create freely — from major MIDI track and voice count increases, to non-stop music creation and precise audio editing to picture
  • VENUE | S6L– 24C, 16C: Meet the VENUE mixing efficiency in a more compact and affordable 24 or 16 fader control surface that offers powerful performance

Media Composer 2019

Enjoy triple chances to win with Avid!

Chance 1.

Scan your badge to win a Media Composer Mousepad*.

Chance 2.

Collect 2 stamps by visiting VSolutions booth(6F2-01, L6) and the Avid Suite (Room 304, L3) to enter the draw to win your very own copy of Media Composer or Pro Tools software**. 5 winners of Media Composer and 5 winners of Pro Tools are possible each day.

* More chances to win Media Composer and Pro Tools software! Scan Me to complete the survey form via: iPhone Camera or other QR code scanner app available on app store/play store.

Chance 3.

Share one photo of the Avid Suite on your favourite social media platform with hashtag #Avid and #BroadcastAsia to enter the draw to win a KeepCup. 10 winners daily.

*While stocks last. Terms & Conditions apply.

**Annual Subscription E-license.

MediaCentral | Editorial Management Makes Life Easier for the Extended Post Production Team

As someone who spent 16 years as a post production engineer, I make it my job to understand the needs of the post production workflow. From these experiences has come a constant search for the right tools to solve problems and reduce friction for the clients that I support. This is why I’m so excited for the latest release of MediaCentral | Editorial Management. It’s a collaboration, workflow, and project management solution that perfectly complements the Media Composer creative toolset.

Editorial Management streamlines post production by providing the complete spectrum of workflow capabilities, seamlessly integrated into one simple solution. Editorial Management workflow allows editors who know and love Media Composer to edit the way they want to edit, while removing the distractions of some of the “worker bee” tasks that are still essential to the editorial process. The teammates that are integral to post production – producers, story editors, post-production supervisors, and production assistants – can now more easily and quickly take care of their part of the project pipeline. Editorial Management allows producers, story editors and others to access the project remotely to prep media and review the cut.

Editorial Management is an affordable solution that easily scales to accommodate small creative teams of two or up to 25. It effectively extends a team’s asset and project management capabilities beyond the confines of any video editing system, enabling producers, assistants, interns, and other non-editors to handle time-consuming media tasks as production ramps up. All of this can be done from anywhere you can access your VPN.

Media Composer interface with Editorial Management panel (bottom left)

The screenshot above shows the Media Composer interface with an embedded panel for Editorial Management in the lower left. This is a search and browse window that allows Media Composer users to search across the entire Avid NEXIS storage environment.


Serving the Entire Post Production Team

As most post professionals will agree, the industry’s adoption of file-based workflows has been a double-edged sword. No doubt, file-based workflows are more flexible and often faster than film or tape-based methods. But these workflows also introduce new complexities to the process, and in some cases, the non-tactile nature of files makes our jobs harder. It truly requires a team effort to get through post production in a timely manner. Thankfully, new tools are at last emerging to smooth out some of the wrinkles that file-based workflows introduced.

During my tenure in post production, our facility featured over 150 editing rooms available to our clientele. Though each room had an Avid Media Composer system, very few rooms were used for actual creative, “craft” editorial. Most of the edit rooms, bullpen spaces and teammates crouched over laptops were dedicated to managerial, preparatory and organizational tasks.  Recognizing this, Avid has brought many of these managerial, preparatory and organizational tools into in a lightweight and easily accessible tool, all while providing access to the same media without the constraints of being in the building.

The latest – and planned – enhancements to the Editorial Management workflow are a testament to Avid’s understanding of the landscape. It’s also proof of Avid’s commitment to building a platform serving all these vital roles within post production.


Benefits by Role

Simply put, Media Composer is a multipurpose tool with a vast array of capabilities that can serve the needs of many, which is now customizable for specific roles with the newly announced Media Composer Enterprise. And with Editorial Management, producers, story editors, post-production supervisors, and production assistants can easily focus on – and efficiently take care of – their tasks. Here’s how it benefits each person involved:

  • Production assistant – Can quickly and easily prepare and organize media.
  • Story editor – Can more effectively and quickly search for content and begin to build their narrative.
  • Post-production supervisor – Can easily keep their finger on the pulse of a project’s media, content, and organization.
  • Producer: Can find content with an easy-to-use tool and review edits in progress from any location, and to review cuts as the cut evolves.

Conducting a phonetic search within MediaCentral | Editorial Management

The screenshot above shows the web-based view used by the extended post production team to find media within Editorial Management. The terms that the user enters via phonetic search are at the top in the colored bubbles [film] [editor] [think] [doc]. Editorial Management analyzes the spoken words and finds any instances those words appear in any of the video stored on Avid NEXIS. This is a unique and powerful capability.

Creating a sequence with MediaCentral | Editorial Management

The screenshot above shows the view a producer would see when creating a sequence. In this view, the producer has selected four clips within the browser, and creates a simple string-out by right clicking and selecting ‘create sequence’.


Latest Features and More

In a nutshell, the latest release of Editorial Management makes it possible to:

  • Quickly prep and edit simple sequences in the new web browser timeline to create shot lists or string-outs
  • Easily assemble and create group clips to prep multicam shots for Media Composer editors
  • Find the right clips using the new Phonetic Index option, enabling dialogue search across all authorized Avid NEXIS workspaces

Should you be new to Editorial Management, I can assure you that this list barely scratches the surface of what post production teams can do with it. To review, Editorial Management enables teams to:

  • Collaborate efficiently. Editorial Management enables creative teams to work together more effectively —from finding clips and prepping sequences and projects, to reviewing and approving a final cut. Editors can easily browse, search, and access bins and clips on Avid NEXIS directly from their Media Composer | Ultimate or Enterprise interface. Production assistants can create and organize projects and bins using a simple web browser interface to support the editing team.
  • Get organized while cutting costs. No need to invest in expensive workstations or additional seats of Media Composer to jump-start new projects or handle reviews from anywhere. As a web-based solution, Editorial Management enables anyone on the team to create, browse, search for, organize, and manage projects, bins, and media—as well as play sequences—using any computer or mobile device. Its core indexing engine keeps track of all stored projects and media, so everyone on the team can view what’s available in real time.
  • Streamline project prep and review. With Editorial Management, production assistants can create and save subclips and simple sequences to Media Composer bins right from their browser to organize material into more manageable chunks for editors. It’s also possible to play subclips and rendered sequences created in Media Composer right in the browser, making it easy for non-editors to review and approve sequences from anywher

There’s a lot more to come. At NAB we are showing a technology preview specifically designed for multi-camera studio productions, enabling group clips to be easily captured from Avid FastServe on to Avid NEXIS, ready to use in Media Composer. This workflow will have unique appeal to studio-based shows, and even allows capturing in 1080p 23.98.

Editorial Management is new – and still emerging – technology that supports Avid’s post production clientele from both a technology and workflow standpoint. Editors will be able to focus on editing, while the extended team can more easily and quickly handle their parts of the project.

I hope you’re as excited as I am about the way Editorial Management is making life easier for everyone on the post production team. The best way to appreciate its power is seeing it in action. Come visit us at NAB to see a demo of a studio production workflow using MediaCentral | Editorial Management!

Creative Collaboration Made Simple

Add powerful, simple-to-deploy asset management capabilities to your file-based editing workflow with Avid MediaCentral | Editorial Management.

The MediaCentral Solution: Creating Content through Connectivity

‘Content is king.’

If you work in media, it’s likely you’ve heard this sentiment preached repeatedly over the past few years. Rapidly advancing technology has empowered creatives and increased audience demand. Content needs to be created faster, in larger volumes, and in higher quality to meet more sophisticated viewer expectations. Workflows designed for singular platform delivery are no longer viable. It’s not OK to just remain competitive. Viewer trends are pushing media operations large and small to develop and refine new workflows ahead of emerging technologies.

Answering those needs is Avid MediaCentral, the industry’s most comprehensive solution for media workflow. MediaCentral features a modular ecosystem design that can be customized to meet your specific media production workflow needs today, and in the future. Imagine the benefits of a unified workflow that integrates media ingest, logging, editing, graphics, playout, multiplatform distribution, asset management, storage, archive capabilities and more – all controlled by one user interface. No production silos, no work-arounds… just a streamlined, collaborative solution that accelerates and simplifies your media production workflow, whether for post, news, sports or any other media organization.

Flexibility and scalability enable MediaCentral to be configured specifically for your needs. Integrating both Avid and third-party solutions, the MediaCentral platform brings together disparate technologies into a seamless workflow, accessible through a single user interface, with multiple game-changers for your production process:

  • Deploy modules for Newsroom, Editorial, Production and Asset Management at the scale you need
  • Access media, ingest clips, edit video and publish content from anywhere, to multiple platforms, in real time
  • Navigate an easy-to-use, task-oriented user interface on your desktop, laptop, or mobile device
  • Future-proof media production with a platform ready for 4K/UHD resolutions and cloud-enabled workflows
  • Boost your efficiency with a new search engine and apps that speed up media browsing and searching

As the MediaCentral platform evolves, so do its capabilities and features. In our latest release MediaCentral 2018.6, Avid is delivering important new enhancements across the full array of workflow modules, apps, and services.  Check out a few of the highlights:


Gain better performance and productivity

MediaCentral offers many new enhancements and improvements across its workflow modules, apps, and services to help speed up and simplify your workflow. Edit content easily in a timeline across all apps in MediaCentral | Cloud UX, including MediaCentral | Search and Browse—not just Edit. Work more intuitively with improved views and interface interaction. Get support for Avid DNxHR SDR formats. Develop third-party connectors to the platform more efficiently. And much more.


Find what you need faster

With the powerful new MediaCentral | Search engine, MediaCentral enables editors, assistants, journalists, field producers, and other media coordinators to find the assets they need faster for easier, more fluid collaboration. Regardless of where the media—and all contributors—are located.

Stay current more easily

The MediaCentral backend now supports CentOS 7.4 across the entire platform. Not only does this make it easier to install, deploy, and update the software, you can have peace of mind knowing that security patches will be offered and available more frequently too.


Improved Licensing Administration

MediaCentral’s comprehensive workflow capabilities take you even farther by extending to user management across your platform. With every element of your workflow now unified, administrators have one central place they can switch modules on and off, manage licensing, and designate user roles and permissions.


The proliferation of new delivery platforms and real-time media consumption is shaking media infrastructure at its foundation. The unrelenting demand for content generation is creating an unrelenting need for content management tools that help you make the most of your media. Avid MediaCentral offers a solution that brings unprecedented speed, efficiency, connectivity and scalability to your media workflow.

Avid MediaCentral

Whether you’re a team of two, an organization of hundreds, or anything in between, MediaCentral accelerates your workflow, scaling from the simplest to the most sophisticated solutions for post production, news, sports, and asset management.

Deliver Compelling Content to Multiple Platforms Quickly and Simply with Avid MediaCentral

It used to be so simple. Get breaking news on air first, and you beat the competition. But now, audiences expect to stay current on breaking news using apps or social media on their mobile devices, looking online using a computer, or watching TV. The race to break news first now demands instant distribution on a wide array of platforms, each with its own parameters and delivery standards. Developing a newsroom workflow that integrates messaging to each of these platforms is essential to win the breaking news race.

The Avid MediaCentral platform is the industry’s most comprehensive workflow solution for media organizations. It’s an ecosystem that eliminates cumbersome workflow silos by providing integrated tools for a seamless, end-to-end solution. An important part of the end-to-end workflow is multiplatform content delivery. MediaCentral facilitates this process by automating background tasks, so you can focus on what’s most important: being first to deliver compelling content for viewing on websites, social media, mobile apps, and TV.

MediaCentral incorporates several unique features that empower your team to deliver content to more platforms, faster.


Cohesive messaging across all platforms

Create content once and deliver it to multiple channels simultaneously. MediaCentral enables your team to put stories together for TV broadcast and then quickly convert them for on-demand streaming, website playback, 280-character Twitter posts or other social media viewing.


Automated formatting for lightning-fast distribution

Re-formatting your stories for the web and social media takes time that you don’t have. MediaCentral accelerates the process by automating video, image and text formatting specifically for each platform and app. Any media transcoding, versioning, and publishing is handled by the app, enabling speedy multichannel distribution.

Cross-platform collaboration

Newsrooms are becoming more integrated. Web journalists and on-air journalists are no longer separate teams, but often the workflows they operate within are still siloed, causing inefficiencies. MediaCentral tears down these technological walls with real-time collaboration. Your journalists develop compelling social media game plans across all platforms as part of the core creation process. Your team can even schedule posts linked directly to stories already in your rundowns.

Brand consistency

Built-in review and approval tools ensure your managers are tuned-in to any and all content your team publishes. Posting activity, topics and approvals for each post are easily tracked. You can even track newsroom activity with a searchable record of all publishing per user.


In our previous blogs in this tutorial series, Say Goodbye to Patchwork Workflows , Get Unprecedented Workflow Speed and Productivity, and Find the Right Media Fast with Advanced Search Capabilities in Avid MediaCentral we showed you an overview of how users interact with MediaCentral’s groundbreaking new interface. We introduced several of the apps that improve workflow efficiency and outlined basic navigation and search features.

In this tutorial video, you’ll see how MediaCentral makes it easy to create social media posts leveraging video assets in your MediaCentral system. Once the video asset is selected, you’ll see how simple it is to create messages for Facebook and Twitter, in the correct format, and ready for publishing. You’ll also see how the interface is adaptable specifically for your newsroom needs.

Multiplatform distribution is just one aspect of the entire MediaCentral platform solution, a breakthrough in media workflow integration. The modular platform is scalable and can be configured specifically for your newsroom needs and priorities. From multiplatform distribution to streamlining your entire media workflow, you can learn much more about MediaCentral by clicking here: avid.com/mediacentral

Avid MediaCentral

Whether you’re a team of two, an organization of thousands, or anything in between, MediaCentral accelerates your workflow, scaling from the simplest to the most sophisticated solutions for post production, news, sports, and asset management.