Play Together — Avid MediaCentral | Editorial Management

Avid’s past, present and future has, is and always will be about helping creative people play together.  Even 27 years ago, when the original Avid1/Media Composer was released, it was all about collaboration.  Back then, the big technological breakthrough that took place was the ability to get 30 highly compressed frames playing from a hard disk in a single second.  So, the concept of an NLE being able to take a project from start to finish was not just financially impractical, but pretty much impossible from a technology standpoint.  In light of that, for a digital nonlinear editing system to revolutionize the industry, it had to function effectively as part of a bigger picture.  It had to have truly solid media management and interop capabilities.

Original concept sketch for Avid collaborative post. October 1987

Although professional editors often cite Media Composer’s timeline model and the ease with which they can manipulate a cut as to why they choose Avid, none of that would have mattered back in the 90’s if they couldn’t easily bring all their “offline” editing work forward into the other parts of the process; the color timing and correction, the sound mixing and editing, and finally the mastering and conforming.  Here we are in 2018 and all those things are still important.  For no better reason than that in professional post workflows you have highly skilled people who specialize in specific parts of the creative process.  Collaboration will always be the answer for getting work done faster and at the best possible quality.  Helping to make all that happen has always been Avid’s mission.

There are two key components to Media Composer’s leadership position in collaborative workflows.  The first would obviously be Avid’s shared storage.  When the original Avid Unity centralized storage product was introduced over 20 years ago, this was a huge leap forward in how post teams worked together. It was where collaboration changed from being about a fluid “linear” workflow, into a situation where creative teams were working in parallel and rapidly accelerating the post process.

The Amazing Race

It’s no coincidence that around the same time reality television production really took off.  Shows like Survivor and Amazing Race have enormous shooting ratios and extremely tight deadlines.  The only way to pull off something like that is to have a small army of editors, assistants and producers all working in parallel in an environment that is intuitive, responsive and very stable.  To this day, Avid’s intelligent shared storage products, from our original Unity systems (which are STILL actively in use throughout the world) to our new NEXIS line, form the backbone of thousands of production environments.

Despite all the focus on the storage itself, and the storage file system, it’s Avid’s bin model that was really the magic behind helping editors to collaborate effectively on the same project.  And that’s proven by how prominently Media Composer and NEXIS are deployed throughout professional post and broadcast.  In those environments, media and asset management are things that need to be completely reliable and not disruptive to the creative process.  Editors are able to work together without even having to really think about how they’re sharing clips and bins with assistants or other editors.


Although Media Composer and NEXIS are the key parts to most professional post environments, NEXIS also fully supports Adobe Premiere, Final Cut Pro X, DaVinci Resolve, EDIUS, and of course our DAW, Pro Tools.  While none of those third-party solutions have the same level of bin sharing capabilities as Media Composer, you can easily have them be part of a hybrid workflow, as many people often do.  Supporting third-party solutions is obviously a good thing, because it gives the creative teams more flexibility on how they want to support different projects.  But, as I mentioned earlier, Avid’s true goal is to help teams get their best work done faster.  And that’s where the next revolution in post workflows comes in with our new MediaCentral | Editorial Management.

MediaCentral | Editorial Management

Technically you’d have to classify it as asset management, but it’s more like collaboration management, as it does some things that have never been possible before.  I mentioned that Avid’s bin model was a key part of how we made collaborative post easy and reliable.  But even that was limited to a world where you needed both a Media Composer system as well as someone trained to use it.  The game changing part of Editorial Management is the new HyperBin architecture.  Simply through an easy to use web UI called MediaCentral | Cloud UX, anyone can browse and search all of the media they have access to on NEXIS.  More importantly, the user can also create Media Composer bins and folders right from that same web UI.  So, an assistant could literally be moving dailies around and prepping bins for an editor from anywhere in the world, provided they can get to the network that the NEXIS is on.

Media management, something that most editors don’t want to spend too much time on, now gets distributed out so that it’s something the entire team can take part in.  And again, you don’t need Media Composer, or even someone trained on Media Composer to do it.  That said, Media Composer editors also get to enjoy some additional benefits as well. The same UI in the web browser also exists as a panel in Media Composer.  The beauty of that is that editors can now easily search for clips and bins across all their NEXIS workspaces, not just the active project that they have open.  This will really speed up the process of finding the exact right clips you need.  And, in keeping with the theme of openness, we’re also developing the same panel for Adobe Premiere.

Although I’m sure I can continue writing about MediaCentral | Editorial Management and the exciting prospects it brings, it’s much better if you take a look at it for yourself.  My friend Michael Krulik has put together a short demo for you so that you can see Editorial Management in action.  Check it out!

Creative Collaboration Made Simple

Add powerful, simple-to-deploy asset management capabilities to your file-based editing workflow with Avid MediaCentral | Editorial Management.

Avid at BroadcastAsia 2018 — Capture the Future

Visit the Avid booth 4T3-01 on Level 4 at Suntec in Singapore to learn how Avid is extending the benefits of MediaCentral® and expanding its comprehensive product offerings with ground-breaking advancements for creative and aspiring professionals, production teams and media enterprises across news, sports, live production and post production.

Guest Presentation: Using Cloud Deployment & Artificial Intelligence for Next Generation Workflows

Level 6, June 26, 13:40 pm

Gain insights from Peter Ennis, Avid’s Senior Vice President, Global Services & Delivery, and discover how to streamline news production and distribution by working with cloud migration, business intelligence and the world’s most tightly integrated, efficient global media platform to improve capacity, leverage elasticity and converge resources.

Live Demonstrations

Product Focus



Pro Tools 2018 New Features

11.00am – 11.30am

Daniel Lovell

Avid NEXIS Intelligent Storage

1.00pm – 1.30pm

Kevin Usher

Avid VENUE | S6L Unified Platform

2.00pm – 2.30pm

Drew Parsons

News Production and Media Management

3.00pm – 3.30pm

Craig Wilson

Pro Audio Mixing

4:00pm – 4:30pm

Ozzie Sutherland

Post Workflow Innovations Powered by MediaCentral

Avid’s new generation of video post-production workflow innovations deliver greater integration, speed, and collaboration for everyone from small editorial teams to global media enterprises. With MediaCentral | Editorial Management: you can powerful, simple-to-deploy asset management capabilities to your file-based editing workflow.

The expanded Artist I/O family now includes Avid Artist | DNxID which delivers highly affordable and ultra-portable, high-resolution 4K monitoring for professionals on the go,  Avid Artist | DNxIQ, which provides broad format support in a sleek yet sturdy configuration, and Avid Artist | DNxIV, offers much of the same connectivity as Avid Artist | DNxIQ, but in a smaller, more portable form factor that’s ideal for independent editors and smaller post-production and news teams.

News Production and Media Management

MediaCentral | Cloud UX, Avid’s next generation web-based tool, streamlines production and enables collaboration across teams. Avid will demonstrate MediaCentral | Cloud UX in conjunction with:


  • MediaCentral | Production Management: Advanced file and workflow management for mid-sized to large production teams, simplifying and accelerating media production workflows.
  • MediaCentral | Newsroom Management: Complete story creation and rundown management for news teams, providing improved workflow efficiency and speed to break news across multiple broadcast and digital outlets.
  • MediaCentral | Asset Management: Advanced media asset management for news, sports, and post-production teams that manages the entire content lifecycle, with easy asset browsing and retrieval across multiple tiers of storage for reuse or repurposing.
  • Avid Dialogue Search: Enables users to easily find and preview any media clip based on spoken words or phrase in seconds.
  • MediaCentral | Publish: An app that enables journalists and producers to deliver on-air content to audiences on websites and social media platforms.
  • FastServe | Ingest: Allows broadcast news teams to capture HD and UHD content in pristine Avid DNxHR format directly to Avid NEXIS storage via a 10GB connection. This allows quick access to assets across the organisation through MediaCentral and to Media Composer, enabling editing during ingest, while decreasing time to air for news content.
  • FastServe | Playout: A new file-based playback server for video clips, images and motion graphics that offers both IP I/O and UHD playout with the ability for both IP and SDI in the same configuration. Deeply integrated into MediaCentral-based news workflows for lightning-fast turnaround, it allows playback of media directly from Avid NEXIS without copying the content to local storage first.

Avid Real-Time Graphics Solutions

The Maestro graphics family enables content creators to work faster and more efficiently and helps them to distinguish their brand to set themselves apart from the competition and build viewer loyalty. Avid will showcase the latest versions of Maestro | News on-air graphics suite and Maestro | Designer graphics authoring software, which enable content creators to create superior, high-resolution graphics more efficiently than ever before.

Maestro | PowerWall

Avid’s next generation Maestro | PowerWall display control and management solution puts the power of UHD-quality graphics into the hands of any television broadcaster. Maestro | PowerWall simplifies production and eliminates prohibitive costs for creating and presenting 3D graphics and video content on multiple displays regardless of size, dimension, or resolution. The successor to Maestro I TD Control, it provides powerful video wall capabilities, a high-performance video processing engine, and real-time, data-driven graphics, making it quicker and easier to captivate viewers and bring excitement to news, sports, and entertainment broadcasts.

Avid VENUE | S6L Unified Platform

Now FOH engineers can get more flexibility than ever with three new control surfaces, one new engine, and two new I/O racks. Modular, scalable and offering unprecedented processing capabilities—with over 300 processing channels. The S6L live sound system delivers unrelenting performance and reliability through its advanced engine design and backs it up with modern touchscreen workflows and scalability to meet any challenge. Catch a demonstration of the new VENUE 5.7 software release for S6L that delivers the most comprehensive integration of Waves SoundGrid plug-ins found in any audio console

Pro Tools | S6 and MTRX—Mixing Redefined

Since its introduction, Pro Tools | S6 has provided engineers with unmatched Pro Tools integration with most intuitive and immersive mixing workflows of any mixing system. Countless engineers, studios and post production facilities around the world depend on Pro Tools | S6 every day to complete the best sounding mixes possible for their clients. We’ll be demonstrating the latest EUCON 2018.3 software for S6 as well as the Pro Tools | MTRX interface. Get a demo of how Pro Tools | S6, Pro Tools | MTRX and Pro Tools | Ultimate work together to deliver the pinnacle of audio recording, editing and mixing.

Pro Tools 

Avid will showcase Pro Tools digital audio software alongside the affordable and portable Pro Tools | S3 control surface and the portable, ergonomic and affordable Pro Tools | Dock surface. Pro Tools | First, Pro Tools, and Pro Tools | Ultimate provide the tools to create music or sound for film or TV while connecting users with a premier network of artists, producers and mixers around the world.

Avid NEXIS Intelligent Storage

Avid will showcase Avid NEXIS | E2 and E4 from the industry’s first software-defined storage platform specifically designed for storing and managing media. Avid NEXIS enables fully virtualised storage, so media organisations can adjust storage capacity mid-project, without disrupting workflows. It delivers unrivaled media storage flexibility, scalability, and control for both Avid-based and third-party workflows. Designed to serve the smallest production teams as powerfully as the largest media enterprises, it’s the only storage platform built with the flexibility to grow with customers at every stage of their business.

Avid Certified Alliance Partner products are a unique collection of innovative solutions with connectivity to the Avid MediaCentral Platform.

Meeting the Needs of Modern-day Post Production with MediaCentral | Editorial Management

The growth in connected consumer TVs and mobile devices, combined with more affordable and faster broadband coverage, is rapidly making 4K/UHD content ubiquitous. Post production studios are upping their game and equipping their facilities for 4K/UHD but there are other factors at play which make modern-day post production more challenging than it’s ever been.

Turnaround times are still high on the agenda, of course. There’s little or no premium to be charged for creating higher resolution content and you do not want to be taking four times as long to deliver four times the data. Likewise, it also means four times the amount of storage capacity too.

But a less well-publicized side effect of the digital age is impacting post production: we’re just shooting more stuff – a LOT more stuff – and shooting ratios are skyrocketing. Consider this: George Miller’s 2015 action blockbuster Mad Max: Fury Road had a shooting ratio of 240:1, with 480 hours of raw footage. That’s more than two-and-a-half times the shooting ratio of Apocalypse Now (95:1), which has a running time over 30 minutes longer! (source: VashiVisuals)

Avid MediaCentral | Editorial Management

Movies are rare beasts though, compared with the staple of most small-to-medium post houses: unscripted and reality TV. Here, the combination of cheap, digital acquisition and recording media invariably leads to even bigger shooting ratios, sometimes up to 400:1.

So, a very big challenge for today’s editor is that, with so much more media, it just takes longer and longer to find stuff. ‘Asset management’ is a dry and uninspiring term, especially in such a creative environment, but it’s essential in today’s post production workflows, not just because it manages media and available capacity, but because it acts as your own in-house search engine for your content.

Media Composer has a long-established reputation for rock-solid media management, but the asset management systems that grew up around it were invariably more suited to broadcast production than post. For larger facilities, the investment in retraining staff to learn a new navigation tool was viable, but for smaller post houses, who typically hire a lot of freelance talent, the benefits of enterprise MAMs were often undercut by the cost and effort to onboard talent.

The development of the much more open and integrated MediaCentral platform, has given Avid the opportunity to develop a module that is much more in step with the needs of modern post production. That module is called MediaCentral | Editorial Management, and what is unique about it is that it’s built around a concept that is VERY familiar to editors – shared projects and bins.

MediaCentral | Panel for Media Composer

Although MediaCentral | Editorial Management is designed for smaller creative or editorial teams, it is extensible enough to grow up to 25 users in its first version and offers a framework of additional options to adapt to a range of workflows. It brings a new layer of file management, as well as extended collaborative capabilities to Avid Media Composer workflows.

Everything is about speed and ease of use. Navigation is familiar to anyone who knows Media Composer, and the indexing schema the indexing schema is now directly linked to up-to-date bin activity, making it much faster and easier to search shared projects and bins – even if they’re not open – and add media from Avid NEXIS too.

You can search for markers, rename clips and add comments to clips. You can browse through non-Avid media and link it to bins. We’ve even added phonetic search to save time trawling through media libraries for soundbites. This is a huge time-saver and cannot be underestimated. The hours an editor gets back can be the difference between being able to put more creative thought into a project, or just getting to pick up the kids from school on time.

Because MediaCentral | Editorial Management has been developed from the outset to be tightly integrated with Avid NEXIS shared storage, it’s very easy to install and configure – again, the learning curve is kept to minimum. The MediaCentral Core indexing engine and service keep track of all projects and media stored on Avid NEXIS, so everyone on the team can view what’s available in real-time.

One huge benefit of the MediaCentral playback architecture is that producers, or assistant editors prepping a project, can connect to MediaCentral | Editorial Management via a web client. This means that they can access clips from a remote location, from a home office, or while traveling; they do not have to be directly connected to the Avid NEXIS.

Developing the new MediaCentral eco-system has been Avid’s largest-ever engineering project, and by design, will extend into many different content creation environments. The potential benefits for Avid’s core post production customer community – streamlining their workflow to make production slick and efficient, even when dealing with more footage than we’ve ever shot at any point in history – makes MediaCentral | Editorial Management a true game-changer.

Creative Collaboration Made Simple

Add powerful, simple-to-deploy asset management capabilities to your file-based editing workflow with Avid MediaCentral | Editorial Management.

New Horizons for Media Management Start on the Cloud

The media and entertainment industry is experiencing a major disruption as consumer viewing habits shift to anytime access to content delivered on any device, anywhere.  Broadcasters need to create compelling content, streamline delivery, drive higher efficiency, and put the right technology in place to improve collaboration, access, and creativity to capitalize on this ever-changing paradigm.  Avid delivers those solutions, enabling cloud workflows to meet the challenges faced by broadcast sports, news, and live entertainment.

So, what’s next? A fundamental reimagining of how media organizations create, distribute, and monetize their content.  Avid will be highlighting Avid | On Demand in its cloud theater at NAB (in Booth SU801) every hour at the bottom of the hour, showing how users can fully realize the power of the cloud for production on demand. See how to enable the solutions and services you need using infrastructure from Microsoft Azure, spinning up when you need it and paying only for what you use.

In the Avid Cloud Platform Theater we’ll show you how our new cloud services and new cloud solutions extend the capabilities of the MediaCentral platform. New features empowering your team with greater capacity, access, automation, and collaboration, at appealing economics delivered on demand.

Users can see how Avid has taken machine learning, artificial intelligence, and cognitive services and created on demand services that meet every day challenges in media workflows.  In the cloud theater, users can see how Avid cloud solution offerings conjoin indexed media libraries, connect disparate creative teams, and share projects and bins.

Once you witness Avid | On Demand in action with cloud services like Avid | AI for auto-indexing content or Illuminate On Demand for auto-QC’ing content, you’ll see the fundamental reimagining of content delivery and realize the power of production on demand.


Explore new horizons with Avid’s On Demand services and solutions.

Come and see how it works every hour, at the bottom of the hour at Upper South Hall – Booth SU801 (located next to the hall entrance).

Find the Right Media Fast with Advanced Search Capabilities in Avid MediaCentral

Your team is producing more content than ever…in some cases 1,000 times more media than you did just 10 years ago.  Your media is your lifeblood, your most valuable asset, but what good is it if you can’t find the content you need, when you need it… let alone be able to repurpose it for multiple projects to be delivered across various platforms.  Ultimately, you want to leverage your content as much as possible, perhaps even to tap into new revenue opportunities.

Many contributors and producers have faced challenges trying to locate digital content, searching multiple databases, each with their own applications, or even databases running on entirely separate physical systems.  Then when you finally find the content, transferring it to the editing or production system to use it is another huge hassle.  This is not only inefficient and time-consuming, but also limits your organization’s ability to deliver content quickly, which can impact you competitively and economically, as well.

Reducing complexity, costs, and time-consuming manual processes rampant in piecemeal media production workflows is a key focus in Avid’s media production solution development strategy.  We developed Avid MediaCentral to help you find and access the media you need quickly using powerful global search, filter, and indexing tools that make it easy to locate relevant video, audio, graphics, and/or document content across multiple local and remote systems within your entire ecosystem.

MediaCentral makes tracking down content easier than ever. You can search for and find the media you need fast, within MediaCentral. It makes all production and archived assets accessible to every in-house and remote contributor.

MediaCentral | Cloud UX with Search app and Phonetic Index service

With the optional MediaCentral | Phonetic Index service and you can find clips based on spoken dialog. Phonetic search locates every media clip that contains a specific spoken word or phrase in milliseconds—across all available storage and archives. You can also organize and maintain a list of your frequently performed searches for fast access, reducing the extra time spent searching for assets.

Not only are search results shown, but clips can be viewed right within MediaCentral | Cloud UX, the web-based user experience, on virtually any device. When you find the desired assets, the underlying technology streams it transparently in the background so you can begin working with it within MediaCentral or using other creative tools.

Editors don’t even need to leave the comfort of their editing application, as MediaCentral can be accessed directly from within Media Composer or Adobe Premiere Pro CC.

MediaCentral | Panel for Media Composer

MediaCentral | Panel for Adobe Premiere Pro CC

In our previous blogs in this tutorial series, Say Goodbye to Patchwork Workflows and Get Unprecedented Workflow Speed and Productivity, we showed you an overview of how users interact with MediaCentral’s groundbreaking new interface. We introduced several of the apps that improve workflow efficiency and outlined basic navigation features.

In this tutorial video, you’ll see how MediaCentral makes it easy to search for and find the media you need, regardless of where on your network the media is located, while you’re working anywhere on any device. You’ll see how the power and flexibility of phonetic search helps you find specific content and metadata, quickly and easily. We’ll also show you how MediaCentral’s unique search options can be customized to your needs to keep your team more productive and improve overall workflow efficiency.

With MediaCentral, you can gain greater accessibility, facilitating greater collaboration across your organization.  You can turn content around faster leveraging powerful search capabilities to help minimize inefficiencies while positively impacting revenue opportunities.  Accelerate your entire workflow with MediaCentral to create better content faster, deliver to more outlets and devices, and maximize the value of your media.

Stay tuned for the next blog in this tutorial series which will showcase MediaCentral’s powerful browsing capabilities.

Avid MediaCentral

Whether you’re a team of two, an organization of hundreds, or anything in between, MediaCentral accelerates your workflow, scaling from the simplest to the most sophisticated solutions for post production, news, sports, and asset management.

Get Unprecedented Workflow Speed and Productivity with Avid MediaCentral

Media producers face increasing operational and economic pressure to meet the growing consumer demand for content delivered to any device any time anywhere. This insatiable demand has created the largest disruption the industry has ever seen in terms of how content is delivered and monetized.  As eyeballs move to mobile platforms, advertisers are following, creating economic pressure for traditional broadcasters as they wrestle with how to address these challenges.  To help media organizations thrive in this media-hungry world, Avid has been working diligently to deliver solutions to help optimize production workflows, facilitate team collaboration regardless of physical location, and keep teams focused on creating and delivering more high-quality content across multiple platforms with fewer resources.  We introduced a groundbreaking media workflow platform, Avid MediaCentral, to give newsrooms, post facilities, and creative teams of all sizes the power to create and deliver more content in shorter timeframes.

MediaCentral features a revolutionary cloud-based, HTML5 user experience that works on any device, workflow modules and apps for editorial, production, news, graphics, and asset management, and a wide array of media services and partner connectors. Every team member is connected in a completely integrated workflow environment and gains a unified view into all their media—no matter where it’s located—on premise, in a private data center, or via the public cloud.

The completely redesigned MediaCentral | Cloud UX user experience is easy-to-use, task-oriented, and highly-responsive. It’s available to everyone connected to the platform including from any mobile device, no matter where they are. Team members can easily collaborate and stay productive regardless of their location.

The MediaCentral | Cloud UX interface is designed to help every team member jump right in and start working immediately. Even as you add new modules and apps to your workflow, MediaCentral | Cloud UX makes every new tool familiar, keeping you productive. No more bouncing between multiple tools to complete projects. Teams can view tasks, access projects, log and ingest clips, edit video, and publish content with graphics, from anywhere with the same unified experience across workstations, laptops, and mobile devices. Dedicated iOS and Android apps are also available, providing streamlined access to MediaCentral from anywhere.

In the blog, Say Goodbye to Patchwork Workflows, we provided an overview and video of this all-new, highly-responsive user interface and introduced several of the apps that together usher in a new level of media production efficiency.

In this video, we explore basic navigation within MediaCentral that lets you work the way you want. You’ll see how to navigate around the interface to accomplish various tasks including browsing footage, loading media clips for viewing, accessing metadata, optimizing screen real estate, opening, docking, and working with multiple task-oriented apps, using breadcrumbs, and more.

Stay tuned for the upcoming blogs in this tutorial series.  We’ll show you the basics of MediaCentral’s searching and browsing capabilities, and more—enabling you to find and work with the media you need, leveraging the availability, scalability, and accessibility of the platform.

Accelerate your entire workflow with Avid MediaCentral to create better content faster, deliver to more outlets and devices, and maximize the value of your media.

Avid MediaCentral

Whether you’re a team of two, an organization of hundreds, or anything in between, MediaCentral accelerates your workflow, scaling from the simplest to the most sophisticated solutions for post production, news, sports, and asset management.

Say Goodbye to Patchwork Workflows — Avid MediaCentral at IBC 2017

Step back in time two decades to taped-based media production. You would quite likely find a ‘patchwork quilt’ workflow, Scotch tape’d together with equal measures of inspiration and perspiration. Within the last decade, converting to a file-based workflow harmonized the content and yielded efficiencies, but the digital tools required to stitch together the silos – asset management, news rundown, editing, storage, graphics, transcoding and playout – continue to present a challenge for anyone in the business of content creation.

This is mainly because most vendors focus on solutions to address one or two links in the digital production chain. Few manufacturers have the resources and scope to take a holistic approach to the entire workflow. While the effort is immense, the rewards are huge – streamlining the workflow yields productivity gains that give newsrooms, post facilities, and creative teams of all sizes the power to create and deliver more content in shorter timeframes.

Fast-forward to the explosion of content coming in from many different sources, all of which needs to be ingested, tagged, stored and made accessible.  On the distribution side, consumers expect to be able to receive content on any device, at any time, wherever they are. And this is all happening as broadcasters face increasing economic pressure to streamline operations.

Addressing this not insignificant challenge was the primary goal behind the development of the all-new Avid MediaCentral, the industry’s most comprehensive platform for media workflow, announced at IBC 2017.

Avid MediaCentral is the first media platform to integrate newsroom, sports, post and live production workflows into a single, scalable user experience. It delivers the same high performance and reliability whether you have a team of two, or a global media enterprise with hundreds of distributed contributors. It’s a simple premise: start with the capabilities and workflows you need now, and add components as you grow to expand and accelerate production.

There are five primary workflow modules: Asset Management, Editorial Management, Production Management, Newsroom Management and Graphics Management. Other capabilities can be added through a variety of media services, user apps, editor panels, and third-party connectors to search, edit, manage, and distribute content, as well as integrate tasks, rundowns, social media, and real-time graphics into your workflow.

The MediaCentral suite drives efficiencies in three ways: ease of use, collaboration and deployment.

MediaCentral | Cloud UX

The task-oriented, HTML5-based MediaCentral | Cloud UX interface is designed to help you jump right in and start working immediately. Even as you add new modules to your workflow, MediaCentral | Cloud UX makes every new tool familiar, and keeps you productive – no more bouncing between multiple tools to complete projects. You can even access MediaCentral through dedicated iOS and Android apps, with the same interactive experience and simplicity.

Different teams, media, and workflows can be seamlessly connected, putting an end to work silos and making real-time collaboration a reality for remote contributors. Tracking down content has never been so easy. MediaCentral provides global search and browsing capabilities, enabling team members, wherever they are located, to quickly find and access relevant video, audio, news scripts, and documents across the entire MediaCentral ecosystem.

One very cool feature – and a huge time-saver – is phonetic search. With this feature you can locate every clip that contains a specific spoken word or phrase in milliseconds—across all available storage and archives. Editors don’t even need to leave the comfort of their editing application, as MediaCentral can be accessed directly from within Media Composer or Adobe Premiere Pro CC.

The all-new installation and deployment app, MediaCentral | Deploy, completely automates software installation across every enterprise platform service, and handles all basic configuration automatically, making installation orders of magnitude faster than manual processes, and greatly reducing the risk of human error

What’s more, the modularity of the MediaCentral platform dramatically simplifies licensing and user management. With every element of the media workflow now part of a single, unified system, administrators have one central place to switch modules on and off, manage licensing, and designate user roles and permissions. Licensing and user management for every module, app, and tool all takes place at the platform level.

This modularity also makes it easy to migrate operations to the cloud. MediaCentral gives you complete choice and flexibility to handle media production in the way that best suits your business—on premise, in a private data center, public cloud, or with a hybrid model.

Developing the new MediaCentral eco-system has been Avid’s largest-ever engineering project. We firmly believe that it will serve your needs for the next decade and longer, helping you create better content faster, deliver to more outlets and devices, and maximize the value of your media.

Avid MediaCentral

MediaCentral accelerates your workflow, scaling from the simplest to the most sophisticated solutions for post production, news, sports, and asset management.

Turbocharging Terabytes with Teamwork — Avid NEXIS at IBC 2017

Since inventing storage virtualization nearly two decades ago, Avid has consistently led storage innovation tailored for the media industry. Avid NEXIS, our current shared storage platform, was released a little over a year ago and immediately set a new standard, as it was the world’s first software-defined storage platform for media.

‘Software-defined’ means that your storage can be managed independently from the underlying hardware. This makes for easy maintenance as workspace size, bandwidth and access privileges can be set from a simple, easy-to-use web interface. More importantly, it also means that you can improve performance and add new features as you go, simply by applying a software update.

With Avid NEXIS | FS software version 7.7, released just last month, we introduced support for single-disk mirrored workspace protection. This option increases the usable storage capacity while at the same time protecting against the complete loss of an Avid NEXIS | Enterprise engine or any three simultaneous disk failures. So, you effectively get more storage, and additional protection options, all with just a software update.

But the pace of technology marches relentlessly on, and from time to time we need to add some extra hardware grunt, too. To accommodate high-resolution (4K/UHD and above) finishing, we’ve added the option of SSD drives to the Avid NEXIS | E2 engines. Available as either 9.6 TB or 19.2 TB Media Packs, you can edit bandwidth-intensive media in real-time with up to 8x greater read performance over hard disk drives. There are no moving parts, so it adds greater robustness to your workflow. And since Avid NEXIS is a scalable storage platform, this is a simple, additive process.

All Avid NEXIS | Enterprise storage engines are fully compatible with one another. They can be mixed, matched and augmented, so a storage investment in Avid NEXIS never becomes obsolete as capacity, bandwidth performance and availability can be upgraded to meet changing content and production demands.

As Avid is committed to improving collaboration across the broadest range of media workflows, we extensively test not just our own creative software tools like Avid Media Composer and Pro Tools, but also those from third parties, including Adobe Premiere Pro, Apple Final Cut Pro and Grass Valley EDIUS.

At IBC 2017, we’re excited to announce MediaCentral for Post – a solution comprising Avid NEXIS, Media Composer and a component of the all-new MediaCentral eco-system, MediaCentral | Editorial Management, a robust, yet lightweight file management application. It’s a snap to install and configure, so you’ll be up and running in no time. Its MediaCentral Core indexing engine and service keep track of all projects and media stored, so everyone on the team can view what’s available in real-time. For post production in particular, we truly believe that this will be a real game-changer in terms of collaborative content creation, whatever resolution you are working in.

With over 1,500 installations in just a year since its first release, Avid NEXIS is being adopted quickly by media producers all around the world—from preeminent global broadcasters to boutique post houses, and everything in between. Avid NEXIS is proven and trusted in the most demanding and bandwidth-intensive workflows.  It continues to lead the market as reliable, high-performance, intelligent storage for media that can scale and adjust quickly to change, without interrupting production. At IBC 2017, we’re taking productivity to new levels, not just by tweaking the tech, but also by turbocharging the capacity for teamwork.


Invest in your future with the reliability you need today, the scalability for tomorrow, and the technology to take you beyond. Take your storage to the next level with Avid NEXIS.


Avid and Microsoft Showcase Joint Cloud Strategy at MESA’s Media & Entertainment Day and SIGGRAPH

Recently Avid participated in two events that underscore today’s media-anywhere environment and the importance of the cloud in that journey. In the same way that Avid led the industry three decades ago, Avid is once again at the forefront in helping its customers lead the next evolution of creative freedom—in the cloud.

Partnering for the cloud journey

As we announced at NAB earlier this year, Avid has formed a Strategic Cloud Alliance with Microsoft to integrate the Azure cloud hosting platform with the Avid MediaCentral platform, allowing customers to quickly and easily leverage the efficiencies, flexibility and agility that cloud workflows provide. By choosing Azure as our preferred cloud hosting platform, we’re allowing media and entertainment entities, creative teams and artists to migrate to the cloud at their own pace and on their own terms.

Demonstrating the power: Microsoft Media & Entertainment Day

We had the opportunity to showcase our breakthrough cloud-based strategy to more than 300 media and entertainment professionals at the Microsoft Media & Entertainment Day, held July 25, 2017, at the Microsoft Technology Center in New York.

The Media & Entertainment Services Alliance (MESA), an organization of industry-leading developers and vendors, including Avid and Microsoft, hosted this inaugural event where Industry experts shared case studies and solutions showcases on data, analytics, security, the cloud and artificial intelligence.

Amid three tracks of programming and two floors of the latest technology updates from Microsoft, their technology partners and customers, we demonstrated our cloud-based solution, showing exactly how media organizations and creative professionals can quickly and easily leverage the efficiencies and elastic capacity of the cloud.

In his keynote on “Optimizing Video Workflows,” Senior Director of the Avid Global Center of Excellence Craig Dwyer noted several trends, including the exponential rise in content creation, multiplatform and Over-the-Top (OTT) distribution, and personalized media consumption. His remarks were part of the event’s “Video in the Microsoft Cloud: Where Collaboration Meets Workflows” session track.

Dwyer put the power of the joint strategy into perspective. “We’re now going to see that driving efficiencies at scale suddenly starts to make a lot of sense, especially for large organizations that have thousands of people who are using their systems at hundreds of locations,” he said. “Our customers now want to remove the friction between their different systems and create a much more fluidly-connected supply chain. Building an ecosystem of partner-solutions around the Azure cloud will create a lot of efficiency.”

Innovation in Editing at SIGGRAPH

Avid Solutions Specialist Michael Krulik demoed our Azure-based cloud solution for creative professionals at the SIGGRAPH graphics and animation conference, which took place August 1-3, 2017, in Los Angeles.

SIGGRAPH is known as an event for and about innovation and innovators. And this year was no exception. As one of six “partner pods” at Microsoft’s SIGGRAPH booth, Krulik and his team showed how Avid and Azure are advancing a synergistic cloud strategy that will allow media companies to migrate seamlessly to the cloud.

For people who were curious about why Avid was in Microsoft’s booth, the demo brought immediate understanding. As Krulik explained, “everybody is used to MediaComposer on a laptop but tapping into the data center through a virtual machine set up is very compelling and bring entirely new levels of creative freedom and flexibility.”

Plan Your Media Enterprise to the Cloud

The cloud provides an environment that can enhance and accelerate almost every aspect of the media supply chain, allowing Media Enterprises to focus on the business of creating and monetizing great content.


Avid Cloud-based Workflow Revolutionizes Post-Production Services of Israeli Production Company Ha-Mitcham

Israeli production and post-production facility Ha-Mitcham is serious about collaborative editing. In fact it has just built its entire business around it. When they decided to build a brand new facility, they started looking at solutions from various manufacturers, setting high standards for quality, flexibility, ease of use, long-term value for money and – crucially – the capacity to work remotely via the cloud.

After an extensive search, Ha-Mitcham, the largest independent post house in Israel, chose Avid to help revolutionize its facility to a new level of efficiency and collaboration. The Avid workflow allows Ha-Mitcham clients to compete successfully with larger organizations in the production of creative, high-quality content. With the industry’s best, most comprehensive individual tools integrated on the Avid MediaCentral Platform, the workflow – the first of its kind in Israel – incorporates cloud technology to facilitate a cost-effective, collaborative and future-proof creative environment. The Avid workflow at Ha-Mitcham – the first of its kind in Israel – incorporates cloud technology to facilitate a cost-effective, collaborative and future-proof creative environment.

“We wanted to create a unique environment – the perfect ‘playground’ for content creators to produce great quality television. Our vision was to offer comfortable, creative production and post suites equipped with the best available technology, all under one roof. We wanted to enable people to come in with an idea and leave with a movie or a series to broadcast.”

—Efraim Halevy Sela, CEO, Ha-Mitcham

By deploying the Avid MediaCentral Platform, the industry’s most open, tightly integrated and efficient platform designed for media, Ha-Mitcham has created a unique environment for TV production in the Middle East. The leading facility prides itself on its ability to make remote editing and technology available to every production company in the region, whatever the size.

“We wanted the perfect playground for content creators to produce great quality television,” says Efraim Halevy Sela, CEO, Ha-Mitcham. “Our vision was to offer comfortable, creative production and post suites equipped with the best available technology, all under one roof. We wanted to enable people to come in with an idea, and leave with a movie or a series to broadcast.”