My IBC Experience

I’m back from another IBC, my 12th, and it was an exciting IBC as the show was full of new developments that continue to push the industry forward at a significant pace.  IBC for many years was often a repeat of what was shown and discussed at NAB for a lot of companies and was an opportunity to reinforce key messaging, as well as show incremental enhancements to product announcements made back at NAB the prior April.

The Avid booth at IBC 2019

Due to the accelerated pace of an ever changing media and entertainment landscape driven by consumers demand for content delivered on their devices on their time, IBC has become a launchpad for new innovations and major new partnership announcements, many of which have happened in the relatively short timeframe between NAB and IBC.

One of the major key announcements at IBC was centered around social media and digital distribution and the MediaCentral platform.  Avid unveiled a new and improved MediaCentral | Publisher app, a first-of-its-kind SaaS offering for the MediaCentral platform, powered by Wildmoka. Not only does this significantly improve the software’s ability to get content out fast across more social and digital platforms, but also it enables media companies to insert ads and calls to action that drive revenue on those platforms while engaging with and building their audience.

Data shows that there are over 5 billion unique mobile phone users in the world who are increasingly accessing content on mobile devices that are getting more powerful, with the bulk of their time spent browsing video content.  Of course, the ramifications here are significant both operationally and economically. As more eyes move to mobile platforms, so have advertisers, with digital ad spending eclipsing television ad spending for the first time recently.

MediaCentral | Publisher app

Data also shows that getting the story out first across social and digital platforms significantly increases a media company’s ability to realize more revenue and build their audience and the difference can be a matter of minutes or even seconds.  For news, sports, and media companies, establishing that one-to-one relationship with consumers on social and digital platforms is critical to the present and future of the business.

This is why Avid delivered a more robust way to deliver fast, and deliver first, across all platforms.  MediaCentral l Publisher auto-provisions everything you need, provides tools to enhance content (aspect ratio resizing, closed captioning, titling, 3D motion graphics overlays, and more), enables audience engagement through interactive calls to action (think sponsorship and branding), and allows for ad insertion using server side pre, mid, and post roll ads.

Always forward-thinking, Avid showcased a tech preview of its IP contribution and distribution solution called FastServe l Stream. As part of a partnership with Microsoft® and Haivision® it was a showcase of IP contribution and distribution that leverages Avid’s FastServe | Stream technology and its ability to accept incoming SRT streams from any SRT enabled device or hublet. SRT is the open source protocol from Haivision that enables secure reliable transport of content across standard internet connections, but also it was a launch partner of SRT Hub. SRT Hub is an initiative between Microsoft® and Haivision® that leverages the SRT protocol and delivers a SaaS offering that enables the routing of video across the Azure network (live and file based), for delivering content securely from anywhere to anywhere using any SRT enabled device or any SRT hublet.

This combined solution enables news and sports organizations to expand their coverage at a lower cost (think a single reporter with an SRT enabled mobile device covering a story vs. sending a truck or video crew with a journalist) while not compromising on quality for both on premise and cloud-based news and sports productions.  Avid showed the ability to accept incoming SRT streams either from an SRT enabled device or from SRT Hub, unwrap and rewrap that content in an Avid friendly format, and check that streamed media into an Avid Production environment for fast access via MediaCentral or Media Composer.

In the future, companies will be able to plug Avid tools into any IP based workflow including news, sports, and remote live production scenarios where companies are increasingly adopting IP based solutions to deliver content over standard internet connections.  This not only lowers costs (satellite or fiber) but also reduces the resources required to deliver an event allowing the bulk of the production crew and talent to remain in place in the studio while still delivering a compelling broadcast.

SRT Hub at IBC

It also enables broader coverage by news and sports crews so that they can send fewer resources to cover any story with just a reporter and an SRT enabled device.  Last but not least, it allows users to route content easily across the Azure network to deliver content faster to more digital and social destinations leveraging the SRT hub running in the Azure cloud for occasional and 24×7 linear channel delivery use cases.

Here’s a rundown of other exciting solutions shared at this year’s IBC in Amsterdam:


  • Media Composer will deliver native support for Apple’s ProRes RAW camera codec and support for ProRes playback and encoding on Windows. In addition, Apple® will provide 64-bit decoders for DNxHR and DNxHD codecs within the Pro Video Formats package that is available from Apple as a free download for all users.


  • IBC was the European Debut of Media Composer which created a massive buzz when it launched at NAB in April. The user interface was redesigned for better, more efficient use as well as enabling custom user profiles that expose only the capabilities needed by different roles within any broadcast, film, or post facility. Though, it’s perhaps the work that was done under the hood which enables distributed processing that is just as noteworthy; it allows available CPU cycles on the network to be leveraged for rendering purposes significantly diminishing the time it takes to render even UHD effects and content.


  • Avid Edit On Demand is Avid’s cloud-based editing solution, and it’s not just Media Composer running in the cloud. Rather, is a full infrastructure that includes compute, NEXIS Cloud storage, and bandwidth all auto provisioned and running in the cloud allowing users to spin up the resources they need to take on any job paying only for what they use. This runs in Azure and includes Teradici clients for secure access and File Catalyst for quickly moving content into and out of the cloud.  There is an early access program and you can sign up here.


  • Avid’s Audio group continues to make waves in the industry, having announced the Avid S1 and S4 consoles at Summer NAMM in Nashville. Those consoles were on display on the show floor and in a meeting room where users could see it in action. Perhaps the most important thing to note about the Avid S4 and the Avid S1 is that now anyone can take advantage of what was once only reserved for larger budget productions. Both consoles offer high end capabilities with attractive economics and a variety of I/O possibilities that meet the demands of any sized production.


  • Avid’s graphics team also announced its next generation of graphics server hardware, Maestro l Engine 4K, which has higher channel counts, supports HDR, UHD, IP, and SDI I/O. Maestro l Engine drives Avid graphics solutions and leverages the Epic Unreal engine for rendering photo realistic images in real time for use with virtual sets, data-driven augmented reality, and video wall solutions for news and sports. This enables broadcasters to economically change the look and feel of their news and sports programs while also engaging audiences on traditional and digital platforms.

IBC was exhausting (in the best way) and Avid had no shortage of new innovations and new partnerships to highlight.  It is an amazing time to be a part of this industry as the disruption that is happening is like no other time in the history of broadcast and media and entertainment from a technology and economic perspective.

I’m looking forward now to NAB and what I know will be more new innovations that continue to move the industry further!



Create Timely Content Your Audience Craves with Innovative MediaCentral Features and Enhancements

It’s all about the content

Now more than ever, you need to quickly and continuously deliver compelling content to keep audiences engaged. Attract and retain more viewers with high-quality, relevant content they can access fast, anywhere they roam. But if you have gaps in your processes that throttle workflow efficiency, lagging behind the competition will mean missed chances for audience loyalty and growth.

When the Carolina Panthers saw an opportunity to increase viewership by creating powerfully immersive content, they knew it was time to update their production facilities with future-ready solutions and turned to Avid as a trusted partner to help solve their business challenges.  By integrating Avid MediaCentral and Avid NEXIS shared storage into their workflow, they gained the flexibility and scalability necessary to drive game-day enthusiasm while delivering the best content to their fans, quickly.

As the media production team behind the Carolina Panthers knows well, it’s all about engagement. MediaCentral is fully equipped to fill the cracks on your path to winning productions whether you’re a leading sports team looking to bolster brand loyalty, a dynamic crew of two editors crafting an influential story, or anything in between. The latest update to MediaCentral serves up fresh features and powerful enhancements that let you take your workflow to the next level so that you won’t miss a beat in the race to content delivery.


What sets MediaCentral apart?

This unified platform and web-based user experience offers a customizable suite of creative tools and media management, scaling with ease from a simple to sophisticated solution. That means news, sports, and post-production teams can collaborate and create from anywhere on any device through MediaCentral’s web-based user experience.

It’s robust enough to handle everything you need to tackle day to day, from media ingest, advanced searching, and logging, to collaborating, editing, and publishing to multiple platforms simultaneously. In short, you can create better content faster and deliver it directly to a variety of outlets and devices, maximizing the ROI for your media—and keeping your audiences happy and tuned in–or coming back for more.

And now, with MediaCentral | Publisher powered by Wildmoka, you can create platform-tailored content quickly and publish it with a single, quick click. Everything happens automatically; all transcoding, content staging, and publishing is seamless, which means you can spend more time creating high-value content that drives traffic and, ultimately, revenue.

The improved MediaCentral with MediaCentral | Publisher is robust enough to handle everything you need to tackle day to day, from media ingest, advanced searching, and logging, to collaborating, editing, and publishing to multiple platforms simultaneously. In short, you can create better content faster and deliver it directly to a variety of outlets and devices, maximizing the ROI for your media and keeping your audiences happy and tuned in—or coming back for more.

We’ve upgraded MediaCentral to make it even more of a powerhouse solution for your needs. New features include:

  • MediaCentral | Publisher for swift publishing across multiple digital platforms
  • Collaboration across multiple sites
  • More intuitive searching features for finding media faster
  • Phonetic indexing to find media based on spoken words or phrases
  • Logging capabilities that enhance media searchability
  • High-volume media ingest
  • Graphics workflow integration for quick-turnaround news and sports production

When used with Avid’s compatible solutions, MediaCentral provides everything creative teams and broadcasters need to produce captivating productions.


Remote team? No problem.

Uniting geographically dispersed teams is a breeze. Communicate and collaborate more effectively with full access to media available through a simple graphical web browser or mobile interface. Journalists, editors, producers, loggers, assistants, and other creative contributors can access tasks, projects, and media from anywhere, using any device, enabling the whole team to create better stories and complete projects quicker.

Find your media when it’s crunch time

Ideal for sports and post production, the new Log app provides a customizable interface for loggers that want to make detailed notes and mark in/out points quickly. This enables other team members to search large amounts of media and find the right clips faster, especially with MediaCentral’s improved intuitive search capabilities that help you get the right results faster. The Phonetic Index option lets you find all clips that contain the spoken words you seek in seconds, too, cutting down on valuable time wasted searching for content.

Manage content for ultimate efficiency

When rich media pours in, your team can’t slow down. MediaCentral makes ingesting high volumes of content simple. With the Ingest desktop app, you gain automated file ingest through a web browser or volume ingest with full AMA support. MediaCentral also supports Microsoft Azure Cognitive and Media Services, enabling AI, speech-to-text, and machine learning capabilities within your powerful workflow. Plus, with new support for media analytics, your team will gain deeper search capabilities across archived content so that finding media quickly is easier than before.

We get it: one size doesn’t fit all in the business world. When you’re ready to take the next step, we’re here to set you up with some time with an Avid specialist so that you can discuss your specific needs.

Avid MediaCentral

Whether you’re a team of two, an organization of hundreds, or anything in between, MediaCentral accelerates your workflow, scaling from the simplest to the most sophisticated solutions for post production, news, sports, and asset management.

Boost Your Broadcast Graphics Workflow with the New Version of Maestro | News

When the leading private broadcaster in Portugal, SIC TV, needed to increase operational efficiencies with a standardized graphics workflow, they turned to Avid’s suite of Maestro graphics solutions. Tailored to improve productivity across all nine of their media properties, our suite of solutions easily integrated with SIC-TV’s third-party news production tools for streamlined workflows from creation to playout.

Their ROI? Immediate. In just the first three months of operation in their new future-ready production centers, SIC TV was able to increase ratings by 30 percent, propelling the organization forward as a leader in the race for viewership loyalty. Maestro | News is a critical piece of that workflow puzzle, powering SIC TV’s full screen LED walls, virtual sets, and augmented reality, all integrated into one workflow and controlled on-air.


Edit graphics faster with this new MediaCentral integration

Like SIC TV, broadcasters around the globe are enriching their production centers by choosing Maestro | News as part of Avid’s full suite of graphics solutions. The latest version of Maestro | News offers deep integration with MediaCentral, providing graphic designers, journalists, editors, operators, and additional news contributors a unified platform where they can find, edit, and access the content they need—anytime, anywhere. Want flexibility? It’s customizable for a wide range of environments so that you can design your workflow however you see fit.

Editing is easier than ever on this powerful platform. The latest update enables newsroom teams and production staff to drag and drop Maestro graphics templates into the MediaCentral video timeline while editing stories. With in and out points preserved, graphics data populates automatically during playback, saving valuable storage space and providing the right tools for making last-minute changes on the fly.


Be ready the moment news breaks

When stories break, production teams need to stay one step ahead of audiences with the right tools at their fingertips. The ability to grab audio, video, and image content from local storage at a moment’s notice is essential. Now, MediaCentral and Maestro | News are unified in the race to deliver those meaningful updates when viewers need them most.

With this robust integration, news production teams can browse and select content from MediaCentral and any Maestro-accessible storage location, dropping assets directly into Maestro graphics templates within the same browser. This saves time and improves productivity where it matters most.


Leave the competition behind with simplified workflows

Your team is fast, and your production workflow should be too. Maestro | News enables you to play back non-flattened sequences, eliminating the need to flatten projects to a single file and transcode media—before or after editing—to a single codec. That means you can get edited video to air faster than the competition. You can also play out media directly from Avid NEXIS instead of transferring it to your playout device, saving even more time when rendering projects.

With the MediaCentral | Graphics Management workflow module, you can browse, search for, and transfer clips and images directly from within the software interface. This powerful and future-ready graphics asset management solution delivers uniform workflow integration across your production environment, giving news teams superior access, efficiency, and collaboration.

Maestro | News

Seamless, secure, and scalable. See how Maestro | News can enhance your real-time graphics and video production to help you delight more audiences every day.

Connect Live Singapore

Connect with dynamic storytellers and media visionaries, get inspired, and discover ground breaking ways to collaborate


Connect Live Singapore

18th June, 2019 Tuesday

Video Sessions: 1pm – 3.30pm

Audio Sessions: 4.30pm – 6.00pm

Room304, Suntec Singapore, L3 [map]


Join us at Connect Live Singapore to meet media visionaries and discover ground breaking ways to collaborate to unify workflows and help you achieve the efficiency and productivity you need. Get insights about the future direction of the media industry from AJA Video Systems, Dolby Laboratories, HP, Masstech Innovations and Avid.

  • AJA Video Systems: Integrating AJA’s Editorial, Production, and HDR Solutions into Your Avid Workflow​
  • Avid: Latest Innovations for Media: Creative Tools, SaaS Cloud Storage, and Graphics Solutions
  • Dolby Laboratories: Dolby, Your Content Partner
  • HP: Reinvent with HP Workstation​
  • Masstech Innovations: Masstech’s Solution with Avid

Guest Speaker

Avengers: Endgame

Matt Holmes, Supervising VFX Editor, Weta Digital

Matt Holmes is the Supervising VFX Editor at Weta Digital. He has more than 28 years-experience in the Film and Television Industry across over 40 feature films and episodes and is currently working on Weta’s latest shows including Gemini Man and James Cameron’s Avatar sequels. Learn how Matt edits and finishes digital effects shots in Marvel films.




19th – 20th June


VSolutions booth (6F2-01, L6)

19th – 20th June


Avid Suite (Room304, L3)

Avid Suite at BroadcastAsia 2019

19th – 20th June, 2019 Wednesday – Thursday

Open Session: 12.00pm – 1.00pm, 4.00pm – 5.00pm

Room304, L3, Suntec Singapore [map]


Visit the Avid Suite to learn more about our innovative solutions and how you can expand your creative possibilities, propel team collaboration, and supercharge your media enterprise to move forward and disrupt the status quo.

Studio Production—Entertain and enlighten audiences

From simple onscreen graphics, data-driven visuals and sports enhancements, to photorealistic virtual studios, augmented reality content, and high-res video walls, Avid can help you reinvigorate your brand. Through integrated news and sports solutions, get the creative capabilities you need to energise your production, captivate viewers, and bring your shows to life.

Media Production—Empower dynamic teamwork

Go where the story takes you and expand content creation and delivery beyond the walls of your facility. Avid offers a powerful open platform and integrated tools that bring people, sites, and media together—no matter where they reside and what’s being used—reinventing what’s possible.

MediaCentral | Editorial Management

Creative Tools—Enable inspired performance

Give teams and individuals the creative flow and efficiency they need to perform their jobs to the best of their abilities. (Re)discover the joy of creativity with Media Composer 2019. Move audiences with the power of sound with Pro Tools 2019. And present memorable shows live with Avid VENUE | S6L.

  • Media Composer 2019: See the reimagined new Media Composer’s feature enhancements for editing, finishing, and delivery
  • Pro Tools 2019: Create your sound. More power to create freely — from major MIDI track and voice count increases, to non-stop music creation and precise audio editing to picture
  • VENUE | S6L– 24C, 16C: Meet the VENUE mixing efficiency in a more compact and affordable 24 or 16 fader control surface that offers powerful performance

Media Composer 2019

Enjoy triple chances to win with Avid!

Chance 1.

Scan your badge to win a Media Composer Mousepad*.

Chance 2.

Collect 2 stamps by visiting VSolutions booth(6F2-01, L6) and the Avid Suite (Room 304, L3) to enter the draw to win your very own copy of Media Composer or Pro Tools software**. 5 winners of Media Composer and 5 winners of Pro Tools are possible each day.

* More chances to win Media Composer and Pro Tools software! Scan Me to complete the survey form via: iPhone Camera or other QR code scanner app available on app store/play store.

Chance 3.

Share one photo of the Avid Suite on your favourite social media platform with hashtag #Avid and #BroadcastAsia to enter the draw to win a KeepCup. 10 winners daily.

*While stocks last. Terms & Conditions apply.

**Annual Subscription E-license.

Deliver Compelling Content to Multiple Platforms Quickly and Simply with Avid MediaCentral

It used to be so simple. Get breaking news on air first, and you beat the competition. But now, audiences expect to stay current on breaking news using apps or social media on their mobile devices, looking online using a computer, or watching TV. The race to break news first now demands instant distribution on a wide array of platforms, each with its own parameters and delivery standards. Developing a newsroom workflow that integrates messaging to each of these platforms is essential to win the breaking news race.

The Avid MediaCentral platform is the industry’s most comprehensive workflow solution for media organizations. It’s an ecosystem that eliminates cumbersome workflow silos by providing integrated tools for a seamless, end-to-end solution. An important part of the end-to-end workflow is multiplatform content delivery. MediaCentral facilitates this process by automating background tasks, so you can focus on what’s most important: being first to deliver compelling content for viewing on websites, social media, mobile apps, and TV.

MediaCentral incorporates several unique features that empower your team to deliver content to more platforms, faster.


Cohesive messaging across all platforms

Create content once and deliver it to multiple channels simultaneously. MediaCentral enables your team to put stories together for TV broadcast and then quickly convert them for on-demand streaming, website playback, 280-character Twitter posts or other social media viewing.


Automated formatting for lightning-fast distribution

Re-formatting your stories for the web and social media takes time that you don’t have. MediaCentral accelerates the process by automating video, image and text formatting specifically for each platform and app. Any media transcoding, versioning, and publishing is handled by the app, enabling speedy multichannel distribution.

Cross-platform collaboration

Newsrooms are becoming more integrated. Web journalists and on-air journalists are no longer separate teams, but often the workflows they operate within are still siloed, causing inefficiencies. MediaCentral tears down these technological walls with real-time collaboration. Your journalists develop compelling social media game plans across all platforms as part of the core creation process. Your team can even schedule posts linked directly to stories already in your rundowns.

Brand consistency

Built-in review and approval tools ensure your managers are tuned-in to any and all content your team publishes. Posting activity, topics and approvals for each post are easily tracked. You can even track newsroom activity with a searchable record of all publishing per user.


In our previous blogs in this tutorial series, Say Goodbye to Patchwork Workflows , Get Unprecedented Workflow Speed and Productivity, and Find the Right Media Fast with Advanced Search Capabilities in Avid MediaCentral we showed you an overview of how users interact with MediaCentral’s groundbreaking new interface. We introduced several of the apps that improve workflow efficiency and outlined basic navigation and search features.

In this tutorial video, you’ll see how MediaCentral makes it easy to create social media posts leveraging video assets in your MediaCentral system. Once the video asset is selected, you’ll see how simple it is to create messages for Facebook and Twitter, in the correct format, and ready for publishing. You’ll also see how the interface is adaptable specifically for your newsroom needs.

Multiplatform distribution is just one aspect of the entire MediaCentral platform solution, a breakthrough in media workflow integration. The modular platform is scalable and can be configured specifically for your newsroom needs and priorities. From multiplatform distribution to streamlining your entire media workflow, you can learn much more about MediaCentral by clicking here: avid.com/mediacentral

Avid MediaCentral

Whether you’re a team of two, an organization of thousands, or anything in between, MediaCentral accelerates your workflow, scaling from the simplest to the most sophisticated solutions for post production, news, sports, and asset management.

CÉGEP de Jonquière Uses CEV to Upgrade its Media Production Infrastructure with Avid Media Campus

Located in Saguenay, Quebec, the CÉGEP de Jonquière is recognized as the ideal place to study in Art and Technology Media (radio, advertising, journalism, television production and postproduction and multimedia integration.) Indeed, many graduates of this French technical College acquire coveted jobs in the media and visual effects industry.

Since its creation in 1967, the CÉGEP de Jonquière has seen audio – video technology evolve dramatically over the years. Its early adoption of Avid editing and other digital media tools underscores its commitment to educate the next generation of professionals such as journalists, visual effects designers, editors, cameramen, and audio professionals – using the latest technological solutions.


Keeping pace with technology

To remain on the cutting edge of digital content creation, the Cégep de Jonquière asked CEV Inc.,- an elite Avid reseller in Montreal—to help them upgrade their Avid equipment and infrastructure, including TV news, audio and post-production studios. Known for its high level of engagement with customers and technical support, including trained and certified Avid technicians, CEV has been working with the school for the past 15 years, upgrading its technology every five years.

With this latest upgrade, the Cégep de Jonquière has taken a leap forward, transforming its production infrastructure into an avant-garde Avid Media campus. Introduced by Avid in April 2017, Avid Media Campus is a new program that provides schools with flexible licensing and deployment options to better train their students using the latest video and audio production solutions and creative collaboration workflows.

“The beauty of this approach is that everything, including studios and multimedia resources, is seamlessly integrated into a unified workflow and collaborative user experience,” says Justin Meunier, VP Sales – Broadcast, Digital Media & IT Solutions at CEV. The CÉGEP has deployed Avid Media Campus throughout, including its main production and broadcast studio, audio production studio, news and editing rooms.

Maximum Creativity

“Avid Media Campus enables us to support schools and universities worldwide to help teach and nurture the next generation of creative talent and media professionals, “said Tom Cordiner, Avid’s Senior Vice President of Global Sales. “The CÉGEP de Jonquière is a key educational partner for us in Canada, helping us to train students who will ultimately shape what and how we watch the news delivered from our Canadian broadcast customers.”

«Avid Media Campus» is based on the «Avid MediaCentral/Cloud UX», which enables all aspects of end-to-end multimedia production. The CÉGEP students in Jonquière can work and collaborate with each other in real time and share media resources from a unified environment, from anywhere on the network.

“From classrooms to studios, teachers and students can now work together in real time to create a final product, no matter where they are, on any connected device,” says Meunier.  “This gives the students an invaluable understanding of the real-time workflows that increasingly connect media professionals, whether they’re working locally or remotely.”


Avid a reliable partner

With its team of Avid-trained and certified technicians fluent in French, CEV is ideally positioned to support the school’s technology needs. CEV also offers a wide range of high-level services covering sales, systems design, engineering, installation, training and maintenance.

With 24 years of experience as an «Avid elite reseller and integrator», CEV provides on-site and remote technical support for software-driven Avid systems tailored to the specific needs of each customer. CEV is also distinguished by its role as being the Official Avid Control Surface Repair Center for Canada.

Training future professionals of the industry

“Our goal is to teach our students to be professionals in their craft, with the skills to create expressive and engaging media and to get rewarding jobs in the communications fields,” says the Assistant Director of Studies of the CÉGEP Jonquière, Ms. Hélène Roberge. The majority of ATM graduates are getting jobs in the industry, including first rate positions at Canadian television stations.

“For the CÉGEP, this ensures the continuity of training and the sustainability of existing products, while providing a simple and effective transition both at the pedagogical level and the level of technical assistance to students and teachers. “, adds Gilles Gauthier, Project Manager at ATM integration of new technologies. “We chose Avid because their products are the industry standard, especially for broadcast newsroom workflows. We trust Avid to provide a complete environment that reliably integrates all aspects of our work, including remote access, storage and resource management. ”

In order to familiarize the students with state-of-the-art systems, the CÉGEP Jonquière has selected several key Avid products, including Avid NEXIS, iNEWS, Interplay and Airspeed, which are now integrated in all ATM pavilion facilities.

With Avid iNEWS, soon to be renamed MediaCentral | Newsroom Management – Future journalists and technicians learn to control every aspect of news and television news processing using a “story-centric” approach. They can create, view, and edit stories using the latest media content and content from many sources, including social media, and then broadcast their stories across multiple platforms. With iNEWS, journalists can work effectively from anywhere by simply using a mobile device or laptop.

An important part of the creative collaboration process involves searching for appropriate media clips and using them to expand more effective reporting. Avid Interplay has the power to make millions of clips easily accessible to media professionals, whether they work locally or remotely in a unified creative endeavor.

Hardware systems driven by Avid Airspeed and Avid NEXIS software are also essential for this high-performance processing environment, enabling real-time media acquisition and delivery as well as intelligent and configurable storage, providing bandwidth necessary for work in 4K / UHD. The CÉGEP students in Jonquière can work with these industry standard systems as part of their world-class training.

At the request of the CÉGEP de Jonquiere, Adobe Creative Cloud has also been integrated into the Avid Media Campus infrastructure. The entire upgrade took CEV close to one year, from the design and planning phases to installation and testing, while adhering to the college’s budget and approval process.

Brand image thanks to industry standards

The Cégep de Jonquière spokesperson Gilles Gauthier added: “With Avid Media Campus our students are well prepared for the Media Arts and Technology programs and the job market. When our graduates get their first job in the industry, we want them to be ready to go out and collaborate with other creators. With the help of CEV and Avid, we are able to train technicians, broadcasters and journalists to fully participate in production environments in the labor market.”


Invest in your future with the reliability you need today, the scalability for tomorrow, and the technology to take you beyond. Take your storage to the next level with Avid NEXIS.

Pro Tools | S6

Choose a pre-configured S6 system or build your own. Speak with our experts to determine the best fit for your workflow and business.

Create Without Limits with Avid Maestro | Designer

Seeing is believing. Visual reinforcement is the most persuasive tool to connect with viewers. Storytellers use compelling images and powerful graphic embellishments to communicate their message with impact. Of course, graphics tools can take many forms; from on-air motion graphics, channel branding and sports enhancements, to designing immersive video walls and interactive virtual shows. This wide array of production flourishes can result in workflow silos requiring cumbersome work-arounds.

Avid unifies these often disparate processes with Maestro | Designer, the central component of a state-of-the-art graphics ecosystem that integrates directly into your overall media workflow. Coupled with RenderEngine 7, Maestro | Designer enables your team to create stunning 2D and 3D content in up to 16K resolution that captivates viewers and reinforces your brand.

Let’s look at just some of the ways Maestro | Designer can help differentiate your productions from competitors:

• Create 2D/3D motion graphics in real time that maximize brand showcasing on the set or in the field

• Get content on the air quickly with graphics that update automatically for weather coverage, sports scores, election results, and stock prices

• Save time and resources by leveraging your existing graphics tools by eliminating the need for pre-rendering content, scripting, or programming

• Maximize workflow efficiency with a simple, intuitive UI that can be used anywhere on any device

Avid is also ensuring Maestro | Designer remains at the cutting edge of graphics authoring software applications. Our most recent update, Maestro | Designer is endowed with powerful new features for improved capabilities and performance.


Integrate designers into your MediaCentral workflow

Further integration into the Avid MediaCentral platform empowers your designers with even easier access to robust media search, browse, and preview capabilities. The Maestro | Designer interface is now integrated into the MediaCentral | Cloud UX panel, eliminating the need to switch back and forth between apps. The RenderEngine preview window enables your team to drag and drop media directly to the object tree. Even your journalists benefit by using MediaCentral | Cloud UX to easily insert assets into Maestro templates from the field.


Enable back-to-back playback

Now you can get your content on the air and online even faster, with the new Maestro | Designer playback engine. It can play a variety of video content back-to-back and features a dedicated Audio Mixer application. The new playback capabilities also include start time scheduling, audio mapping, reversing clips, and changing speed.


Create vivid color gradients

Maestro | Designer’s new gradient slider tool makes it easier than ever to create multicolor gradients. An unlimited number of color stop points make the effect look more harmonious and natural, without having to rely on third-party graphics tools.

If visuals are the most important part of the storyteller’s tool box, then graphics are often the most descriptive tool. With the demand for media content escalating rapidly, integrating graphic production and delivery into your overall media workflow has never been more necessary. Avid Maestro | Designer not only empowers your designers to create without limits, but also accelerates how and when those graphics are utilized.

Avid Maestro | Designer

Captivate audiences with stunning real-time 2D and 3D graphics for news, sports shows, elections, weather segments, and other types of broadcast production.

Avid at BroadcastAsia 2018 — Capture the Future

Visit the Avid booth 4T3-01 on Level 4 at Suntec in Singapore to learn how Avid is extending the benefits of MediaCentral® and expanding its comprehensive product offerings with ground-breaking advancements for creative and aspiring professionals, production teams and media enterprises across news, sports, live production and post production.

Guest Presentation: Using Cloud Deployment & Artificial Intelligence for Next Generation Workflows

Level 6, June 26, 13:40 pm

Gain insights from Peter Ennis, Avid’s Senior Vice President, Global Services & Delivery, and discover how to streamline news production and distribution by working with cloud migration, business intelligence and the world’s most tightly integrated, efficient global media platform to improve capacity, leverage elasticity and converge resources.

Live Demonstrations

Product Focus



Pro Tools 2018 New Features

11.00am – 11.30am

Daniel Lovell

Avid NEXIS Intelligent Storage

1.00pm – 1.30pm

Kevin Usher

Avid VENUE | S6L Unified Platform

2.00pm – 2.30pm

Drew Parsons

News Production and Media Management

3.00pm – 3.30pm

Craig Wilson

Pro Audio Mixing

4:00pm – 4:30pm

Ozzie Sutherland

Post Workflow Innovations Powered by MediaCentral

Avid’s new generation of video post-production workflow innovations deliver greater integration, speed, and collaboration for everyone from small editorial teams to global media enterprises. With MediaCentral | Editorial Management: you can powerful, simple-to-deploy asset management capabilities to your file-based editing workflow.

The expanded Artist I/O family now includes Avid Artist | DNxID which delivers highly affordable and ultra-portable, high-resolution 4K monitoring for professionals on the go,  Avid Artist | DNxIQ, which provides broad format support in a sleek yet sturdy configuration, and Avid Artist | DNxIV, offers much of the same connectivity as Avid Artist | DNxIQ, but in a smaller, more portable form factor that’s ideal for independent editors and smaller post-production and news teams.

News Production and Media Management

MediaCentral | Cloud UX, Avid’s next generation web-based tool, streamlines production and enables collaboration across teams. Avid will demonstrate MediaCentral | Cloud UX in conjunction with:


  • MediaCentral | Production Management: Advanced file and workflow management for mid-sized to large production teams, simplifying and accelerating media production workflows.
  • MediaCentral | Newsroom Management: Complete story creation and rundown management for news teams, providing improved workflow efficiency and speed to break news across multiple broadcast and digital outlets.
  • MediaCentral | Asset Management: Advanced media asset management for news, sports, and post-production teams that manages the entire content lifecycle, with easy asset browsing and retrieval across multiple tiers of storage for reuse or repurposing.
  • Avid Dialogue Search: Enables users to easily find and preview any media clip based on spoken words or phrase in seconds.
  • MediaCentral | Publish: An app that enables journalists and producers to deliver on-air content to audiences on websites and social media platforms.
  • FastServe | Ingest: Allows broadcast news teams to capture HD and UHD content in pristine Avid DNxHR format directly to Avid NEXIS storage via a 10GB connection. This allows quick access to assets across the organisation through MediaCentral and to Media Composer, enabling editing during ingest, while decreasing time to air for news content.
  • FastServe | Playout: A new file-based playback server for video clips, images and motion graphics that offers both IP I/O and UHD playout with the ability for both IP and SDI in the same configuration. Deeply integrated into MediaCentral-based news workflows for lightning-fast turnaround, it allows playback of media directly from Avid NEXIS without copying the content to local storage first.

Avid Real-Time Graphics Solutions

The Maestro graphics family enables content creators to work faster and more efficiently and helps them to distinguish their brand to set themselves apart from the competition and build viewer loyalty. Avid will showcase the latest versions of Maestro | News on-air graphics suite and Maestro | Designer graphics authoring software, which enable content creators to create superior, high-resolution graphics more efficiently than ever before.

Maestro | PowerWall

Avid’s next generation Maestro | PowerWall display control and management solution puts the power of UHD-quality graphics into the hands of any television broadcaster. Maestro | PowerWall simplifies production and eliminates prohibitive costs for creating and presenting 3D graphics and video content on multiple displays regardless of size, dimension, or resolution. The successor to Maestro I TD Control, it provides powerful video wall capabilities, a high-performance video processing engine, and real-time, data-driven graphics, making it quicker and easier to captivate viewers and bring excitement to news, sports, and entertainment broadcasts.

Avid VENUE | S6L Unified Platform

Now FOH engineers can get more flexibility than ever with three new control surfaces, one new engine, and two new I/O racks. Modular, scalable and offering unprecedented processing capabilities—with over 300 processing channels. The S6L live sound system delivers unrelenting performance and reliability through its advanced engine design and backs it up with modern touchscreen workflows and scalability to meet any challenge. Catch a demonstration of the new VENUE 5.7 software release for S6L that delivers the most comprehensive integration of Waves SoundGrid plug-ins found in any audio console

Pro Tools | S6 and MTRX—Mixing Redefined

Since its introduction, Pro Tools | S6 has provided engineers with unmatched Pro Tools integration with most intuitive and immersive mixing workflows of any mixing system. Countless engineers, studios and post production facilities around the world depend on Pro Tools | S6 every day to complete the best sounding mixes possible for their clients. We’ll be demonstrating the latest EUCON 2018.3 software for S6 as well as the Pro Tools | MTRX interface. Get a demo of how Pro Tools | S6, Pro Tools | MTRX and Pro Tools | Ultimate work together to deliver the pinnacle of audio recording, editing and mixing.

Pro Tools 

Avid will showcase Pro Tools digital audio software alongside the affordable and portable Pro Tools | S3 control surface and the portable, ergonomic and affordable Pro Tools | Dock surface. Pro Tools | First, Pro Tools, and Pro Tools | Ultimate provide the tools to create music or sound for film or TV while connecting users with a premier network of artists, producers and mixers around the world.

Avid NEXIS Intelligent Storage

Avid will showcase Avid NEXIS | E2 and E4 from the industry’s first software-defined storage platform specifically designed for storing and managing media. Avid NEXIS enables fully virtualised storage, so media organisations can adjust storage capacity mid-project, without disrupting workflows. It delivers unrivaled media storage flexibility, scalability, and control for both Avid-based and third-party workflows. Designed to serve the smallest production teams as powerfully as the largest media enterprises, it’s the only storage platform built with the flexibility to grow with customers at every stage of their business.

Avid Certified Alliance Partner products are a unique collection of innovative solutions with connectivity to the Avid MediaCentral Platform.

The Graphics Solution Designed Specifically for News and Sports: Maestro | News at NAB 2018

The pace of news coverage is rapidly accelerating. Consumers are demanding more from their news providers: more coverage with more accuracy, on more platforms. And they don’t want to wait. News organizations live in the “now,” instantly turning-around breaking news in a constant 24-7 churn.

Clearly articulating and evolving the big story through multiple deadlines requires a support workflow that is quick and fluid. Graphic enhancements need to be created and available for producers and reporters, on-the-fly. With no time to wait for rendering, or asset transfers, the fastest way to get graphics on the air and online is with Avid Maestro | News.

Create, manage, distribute and play-out stunning, real-time 3D graphics with the industry’s only complete on-air graphics suite. Maestro | News can be customized for a variety of environments and seamlessly integrates with the Avid MediaCentral Platform, as well as third-party news and editing applications. Now, with the latest release, you get even more capabilities and workflows to boost your production efficiency.


The all-in-one graphics workflow solution

With Maestro | News you can:

• Take control of your entire production – From on air and interactive graphics, to virtual studio display and high res video wall content, Maestro | News provides everything you need for a full end to end graphics production.

• Gain ultimate workflow efficiency – Maestro | News integrates with MediaCentral and other newsroom and editing systems to simplify and speed up production workflows.

• Bring your content to air faster – As a robust content playout device, Maestro | News lets you significantly speed up video turnaround so you can be first to air

• Get the rendering power you need, with support for multiple live feeds and automation while maintaining reliability and security

The newest release of Maestro | News introduces improved integration with Avid and 3rd party production tools, as well as range of new features:


Build your stories from your web browser without additional installations

Avid’s Maestro | News now delivers new HTML5 based newsroom plugins that allow your journalists and editorial staff to build stories, preview content and add graphics elements to stories directly from a web browser – without any additional installation on their workstation. The HTML5 plugin supports all newsroom systems that use the HTML5 MOS plugin specification – including MediaCentral | Newsroom.


Find your stories faster

In the race to get breaking news on-air and online, Maestro | News helps you search through large rundowns quickly and efficiently. The new Simple Search feature locates stories using different keywords or phrases as you type to filter in your rundown. The search isn’t just limited to story slugs, but also applies to content inside of any story item.


Control your clip playback

Controlling clip playback in conjunction with graphics is an essential part of the production workflow, as it requires perfect synchronization between graphics and clip content. This next version of Maestro | News enables you to easily get access to Avid’s new clip playback engine from the new template controls available for each Maestro | News page. Supporting broadcast industry standards including DNxHD, XAVC, H264 and XDCAM, the clip engine easily combines graphics and clip content on the graphics platform to offer simple control over clip playback during production

As news viewers grow more sophisticated, the need to create news content with more value is becoming an editorial priority. Eye-catching, easy-to-understand graphics are no longer just complimentary embellishments to your coverage, they are now an important differentiator for your storytellers, helping to define your brand. Maestro | News brings end-to-end real-time graphic management unlike any other, to your production workflow.

To see how Avid Maestro | News can accelerate and simplify your news productions, please come and see our demonstration at Upper South Hall – Booth SU801 (located next to the hall entrance).

Maestro | News

Maestro | News is a universal controller for video and graphics that enables you to create, manage, distribute, and play out stunning, high-resolution 3D graphics and videos easily.

Introducing Avid Maestro | PowerWall at NAB 2018

Technology and creativity are intertwined. Vibrant, scintillating productions are often dependent upon the tools used to illuminate storytelling. Stand-out productions are essential to separate yourself from the competition, and further entrench your brand. Avid’s studio solutions are developed specifically to meet these goals, and empower your production teams to unleash their creativity, leaving imaginations unbound by the usual studio constraints.

Now, at NAB 2018, Avid is proud to unveil Maestro | PowerWall, its next gen video wall solution enabling you to assign, control and manage content displayed across multiple high-resolution studio displays.  Rich media, including real-time 3D graphics, video, augmented reality content, images, visual effects, and live data feeds, all controlled by a single touchscreen user interface. And with a new pre-production tool that allows you to get to air and adapt to changes faster.


Engage viewers with dynamic, compelling imagery

Maestro | PowerWall boosts your productions’ “WOW” factor, by introducing dynamic, high-resolution content to enhance your storytelling capabilities. By combining video and graphics processing into one solution, Maestro | PowerWall enables you to control and display up to Ultra HD resolution on an unlimited amount of display surfaces – even if some have unconventional dimensions.


Manage multiple displays with ease

With more studios using multiple video walls, monitors and projectors to enrich their storytelling, executing technically seamless productions requires a workflow that cleanly choreographs these multiple display assets. Maestro | PowerWall puts complete command of each of these devices at your fingertips, with a single touch-screen interface. Easily manage multiple display surfaces, regardless of aspect ratio, size, shape or resolution. Dynamic Preview lets you produce with confidence by providing an actual replica of your studio displays, including their positions, orientations and aspect ratios, on a single monitor.

Streamline your control room

Maestro | PowerWall is the all-in-one, end-to-end workflow solution that eliminates the need for separate video processors or real-time graphics systems. It even provides up to eight internal HD clip players.  Because it integrates seamlessly with existing workflows, (Grass Valley, Ross, Sony, Snell & Wilcox, Blackmagic Design, Evertz and NVision) you minimize costs, complexity and studio footprint requirements.


Get to air faster and easier

New pre-production tools empower your team to respond immediately to breaking news or last-minute changes. Your team can quickly create and customize graphic templates on-the-fly, accelerating turn-around time for graphics content and playout. The touch-screen interface is sleek and intuitive for easy training and operation. A single operator can assign and play content, while independently or simultaneously controlling different production areas.


Go big – really BIG

Sometimes bigger is better, and Maestro | PowerWall gives you the scalability for blockbuster production values. Display content up to 16x the size of your HD-SDI video outputs, and up to 8x the size of your 1080p outputs, all without the need for an expensive video scaler. Fill the biggest video wall displays with SD, HD, 3G, UHD, 4K and other high-resolution formats simultaneously across inputs and outputs. 4K clips can even display in full resolution using four HD-SDI outputs to your video wall.


Bring editorial content to studio displays

Maestro | PowerWall is tightly integrated with MediaCentral | Newsroom Management, and can be integrated with commonly used newsroom computer systems. Generate editorial content directly from your newsroom software, insert it into your Maestro | PowerWall rundown, and then trigger it manually or automatically to keep up with fast-paced, and rapidly changing newscasts.


Avid Maestro | PowerWall in action

Avid Maestro | PowerWall’s flexibility and scalability makes it adaptable to solving even the most unique production challenges. CBS’s The Late Show design team decided they wanted to display imagery on different sized and shaped surfaces, including The Ed Sullivan Theater’s iconic domed ceiling. The challenge: how to execute complex video projection, on-the-fly, with content that must be unique every night, in a high-stress live-to-tape production environment. To see how they worked with Avid to develop a truly unique solution, watch the video.

“Technology alone is not enough.”

Steve Jobs, founder of Apple

Giving your team the latest technology will keep you competitive. Empowering your team to create without limits will allow your productions to rise above competitors, and develop a singularly unique brand pillar. As demand spirals for compelling video and audio content, establishing key differentiators becomes more difficult. To see how Avid Maestro | PowerWall can take your productions to new horizons, please come and see our demonstration at Upper South Hall – Booth SU801 (located next to the hall entrance).

Maestro | PowerWall

Captivate viewers and bring excitement to your studio, news, or sports production with Avid’s innovative display control and management solution.