Can’t Attend IBC 2016? Follow the Avid Updates on Social Media.

The 2016 IBC Show is just around the corner and the Avid team is busy gearing up for a memorable experience. We’ve got lots of announcements and updates in store:


  • Reinvent the newsroom with new MediaCentral and iNEWS innovations,
  • Optimize production workflows with Avid NEXIS
  • Change the game in sports with Ultra HD/4K solutions
  • Redefine on-air graphics to captivate your audience
  • Discover new innovations for mixing and recording workflows
  • Get unprecedented access and choice with the Avid MediaCentral Platform

We can hardly wait to bring you the latest news from Avid, so make sure you check out avid.com/ibc and keep an eye on our Twitter, Facebook and Instagram feed.

If you’re attending IBC Show this week, pay us a visit in Hall 7 at Stand J20 to see it all in action. If you’re not able to make it in person, but want to follow along, we’ve got you covered. Here’s how to follow the action.

Live Coverage on Twitter

Don’t miss a single update. Follow us on Twitter for an insider’s view of our team covering the 2016 IBC Show.


Follow Along on Facebook Live

On Facebook, we’ll provide you with tons of inside scoops, announcements, photos and — for the first time — live video interviews from the IBC show floor. Like our page, and the updates will appear automatically in your Facebook news feed.


We’ll Capture the Moment on Instagram

Our Instagram account will capture and share the most engaging moments of IBC. If you’re at our events, tag your messages with #Avid and #IBCShow so we can like your pictures!


Go Behind-The-Scenes on Snapchat

Want to see more? Follow us on Snapchat, where we’ll be sharing ‘uncensored’ photos and videos of the Avid team working behind the scenes.

You can search for us directly (we’re avidtechnology) or just take a Snapchat of the handy QR code image on the left.

Go In-Depth on Avid Blogs

Dig deeper into stories, announcements, and updates by following our team of IBC correspondents on Avid Blogs. Our blog articles will cover product launch announcements, updates, and general commentary on what’s new.


The Avid Social Media team will be your IBC Show Digital Correspondents in Amsterdam, capturing the excitement and energy happening on the floor. Experience the show’s buzz online with our special coverage of booth activities, video interviews on Twitter, live interviews on Facebook, and exclusive photos for Avid Blogs, Snapchat and Instagram.


See you on-site or online!

Avid at the 2016 IBC Show

Join Avid at IBC 2016 in Amsterdam from September 9-13 or follow the action online! We’ll be sharing several exciting platform innovations and new products to help you address your most pressing business challenges and stay ahead of the competition.


How to Easily Find the Media You Need Using Avid MediaCentral | UX

Continuing our video blog series on Next-Generation Newsrooms, we’ll show you how easy it is to search across multiple systems, using Avid Media | Index, part of MediaCentral | UX.


In our previous blog articles, we discussed how MediaCentral | UX brings together the newsroom tools of Avid iNEWS and Avid Interplay asset management systems to give journalistic teams the power to write scripts and edit video together in a single, web-based application.

We’ve also examined how MediaCentral | UX can be used to research social media and the web, as well as how the growing eco-system of third party partners are further enhancing it with their own applications. Cutting out the complexity and reducing the costs and headaches of integration are central to how Avid is helping customers drive their businesses forward.

One aspect of this is the ability to search across a media organisation’s content library to find what you need and work with it. Many reporters or producers have experienced the frustration of trying to locate material in a digital world, searching one database with one application, another database with another application, and maybe even having to go to specific machines enabled with a piece of software to further the research. Then when you find what you are after, cumbersome methods are needed to get what you need into the system on which you want to use it.

Avid Media | Index, part of MediaCentral | UX, can remove these frustrations at a stroke. As a media management module, it accelerates and extends file search across multiple systems—regardless of where the media is stored. Therefore, not only does it allow searches of Avid databases at a facility – including iNEWS, Interplay | Production and Interplay | MAM – it can be extended to search any Avid database in the network, across departments, buildings, cities or even countries.

Not only are search results shown, but clips can be viewed via MediaCentral | UX. When the asset is found, after a couple of clicks, the underlying technology of the Avid solution takes care of transferring it where the user wants it to go.

Additionally, new plug-ins developed from the Avid Alliance Partner Program extend Media |Index to non-Avid databases. So even an EMC Isilon system that contains MP4s on it can be indexed, searched, the videos viewed then transferred to the online system via MediaCentral | UX.

The following video shows how easy it is to search across multiple systems, using MediaCentral | UX.

Unified Experience for Fast, Collaborative Media Production

Access media and work on projects from practically any device, everywhere, using MediaCentral | UX, a cloud-based, web front-end to the Avid MediaCentral Platform.


Delivering News Effectively Across Multiple Platforms

Continuing our video blog series on Next-Generation Newsrooms, here we look at how Media | Distribute helps news teams drive their digital strategy forward.


“Be first or be right” is a phrase that sums up the paradox of a 24/7 news cycle. The ideal is to be both. In a constantly shifting news agenda, there is increasing pressure on news teams to make sure they are not only “first” and “right,” but that they are “first” and “right” across as many platforms as possible.

There is a real risk to the reputation of a station or news channel of putting out something to its social platforms that is factually wrong. Being viewed as a trusted news source online is critically important to how the news organization is perceived, especially by young audiences.

Many stations now adopt a “digital first” strategy, which means online takes precedence for breaking news over the traditional evening television broadcast. It’s almost unthinkable that something would make it to air (in a traditional broadcast environment) without suitable editorial checks in place. But with shrinking editorial teams, multiple tools and manual processes needed to achieve everyday tasks, and an increasing workload, the risk of being “first” but “wrong” online is greater than ever.

This is one reason Avid introduced Media | Distribute, part of the Media Suite within the Avid MediaCentral Platform that helps news teams drive their digital strategy forward. With Media | Distribute, everyone on the editorial team can contribute in a simple, straightforward way. But, critically, an approval step is factored into the workflow so that everything that gets published in a station, channel or program’s name is rubber-stamped first. It also allows broadcasters to publish across various social platforms as news is delivered, including Facebook, Twitter, YouTube and other online video providers or the station’s own website.

Tightly integrated into the news production workflow, Media | Distribute is part of MediaCentral | UX. Therefore, it’s another layout that can be enabled within a single user interface so the journalistic team doesn’t need to learn a new set of tools to do their job; they only need to know the workflow. The reporter submits the story (which can be auto-populated from an iNEWS story or entered manually, and could also include video and/or stills), and then a producer reviews, edits and/or approves it. Producers can also simplify and control social publishing by scheduling messages linked to stories in the iNEWS rundown. Back-end systems handle the complex tasks of transcoding and rendering to take what’s been approved and publish it to the appropriate platforms.

This short video highlights some of Media | Distribute’s key workflows.

Unified Experience for Fast, Collaborative Media Production

Access media and work on projects from practically any device, everywhere, using MediaCentral | UX, a cloud-based, web front-end to the Avid MediaCentral Platform.


Leveraging Mobile Devices for Field Reporting

Continuing our video blog series on Next-Generation Newsrooms, here we look at mobile apps that empower field journalists.


Following last week’s blog and video about empowering journalists with tools they need to put complete stories together, this week we’re going to focus on collaborative tools for field reporters.

The cultural shift in how viewers consume the news means that news organizations today are tasked with delivering content across multiple platforms 24/7, in addition to traditional broadcast news shows. News directors and station managers are looking for ways to keep teams out in the field covering stories for as much of their shift as possible. To do this, they need tools that will empower their field reporters to be productive without having to return to the station frequently.

To optimize field workflows, Avid has developed native mobile apps for iOS and Android devices. These apps extend newsroom capabilities to connect journalists and contributors in the field and in the studio in real time. Using the mobile app saves time not only for the field reporters, but also for the producers back at the station by eliminating many manual steps in the news production process and streamlining communication. Reporters can focus more of their time on what they do best — crafting and telling stories.

With these next-generation apps, reporters can check assignments, stay connected by browsing any iNEWS folders and video associated to stories, break stories and make updates to scripts as they happen — all while they’re on location. They can even add production cues for graphics, video playback and other information directly to the story. This connection to the iNEWS system reduces many manual steps and optimizes the workflow and communication between field teams and everyone else connected to the system.

When it’s time for a live report, the mobile app transforms into a portable prompter, replacing scribbled notes. By viewing any associated video through the app before a live shot, journalists are better prepared to speak to what the viewers are seeing during the broadcast.

“The MediaCentral | UX app on my iPad is like having iNEWS in my lap.”

—Dave Davis, Reporter, KOTV-TV

Not only does this mobile tool empower field teams to work remotely, anchors in the studio can use the MediaCentral | UX mobile app to replace printed scripts, reducing human error when last-minute changes occur.  Any changes in rundowns and scripts are reflected immediately in the app to anyone connected to the newsroom system, regardless of their location. This can also greatly reduce printing and ink costs. And producers no longer have to be tied to their desks to stay on top of story development — they can approve stories on-the-go.

Check out this overview video to see how easy it is to enable your field journalists to be more productive and spend more time creating stories.

Unified Experience for Fast, Collaborative Media Production

Access media and work on projects from practically any device, everywhere, using MediaCentral | UX, a cloud-based, web front-end to the Avid MediaCentral Platform.


Discover Journalist Editing Features in Avid MediaCentral | UX

Continuing our video blog series on Next-Generation Newsrooms, let’s look at the many journalist editing features in MediaCentral | UX.


Today, not only are there many more people creating stories and content —there are also many more organizations that need it, and many more distribution channels for it. All of this adds greater pressure than ever for efficiency and ROI – whether you are a journalist, a chief engineer, or an operations manager.  All of you have to do more, in less time with shrinking budgets.  It’s that simple.

The increase in demand for multimedia-rich content on multiple screens has had a major impact on the role of journalists.  News organizations are now expected to deliver news 24/7, often times with the same or fewer resources.   This means that journalists now need to gather content from more sources, collaborate with others, create stories and shoot footage, and sometimes even edit the video and prepare graphics associated with their stories–all while they’re in the field.  At the core, journalists are fact-finders and story-tellers, but they face constant pressure to get the story out first to engage viewers before the competition.

So the story-telling tools journalists need must provide the powerful functionality that enables them to create compelling content quickly, but in a form that is simple and intuitive to use. Often times, the journalist is responsible not only for creating the story and writing the script, but also for editing the video, preparing the graphics and publishing in multiple formats.  In this new era of journalism, these tasks need to be a natural extension of the newsgathering job, not an additional burden.

The great news is that Avid has enabled journalists to do all of this and more.  With MediaCentral | UX, journalists now have the freedom to write scripts; view and edit video; record voiceovers; add and preview graphics; search across multiple systems simultaneously; send stories straight to air; and publish to social media platforms or a news organization’s website. This keeps news teams more productive while they’re out in the field, so they can focus on gathering and reporting without making frequent trips back to the station.

In this video we will show you how to write a story, add text to it, do basic editing and send the story straight to playout or for review.

Unified Experience for Fast, Collaborative Media Production

Access media and work on projects from practically any device, everywhere, using MediaCentral | UX, a cloud-based, web front-end to the Avid MediaCentral Platform.


Empower your Journalists to Break News as it Unfolds Online and On-air

Do you need a more efficient way to get breaking news to multiple screens to keep viewers informed and stay ahead of the competition?  If so, you need cutting-edge solutions that increase productivity while uniting your entire news team.

Check out our exclusive new presentation to see how to be first to deliver breaking news across multiple platforms.  Avid specialists take you through a day in the life of a news team covering a major weather event. They will show you some new, innovative ways to gather content and deliver breaking news as it unfolds, so that you can capture audiences across web and social media sites, as well as during your on-air broadcasts.

You’ll discover how the Avid MediaCentral Platform will enable your organization to create stories, access media, and work on projects from any location, build stronger stories with powerful on-air graphics, turn breaking news around fast, keep viewers tuned in with audience interaction tools, and easily publish stories to your website and social media sites like Twitter and Facebook.

Learn first-hand how you can be first with breaking news across multiple platforms with Avid.



After you’ve watched this overview presentation, you can get a more in-depth look at our multiplatform news production solutions by watching a series of intuitive video tutorials presented in our ongoing blog series, Next-Generation NewsroomsYou’ll see how Avid is enabling global and local news teams to produce higher quality content and deliver it to audiences faster and more efficiently than ever. Stay tuned, you won’t want to miss this!


Be First with Breaking News

Avid is transforming the multiplatform news production process by giving newsrooms the tools they need in this new era of journalism.


How to Gather Research and Create News Stories Within a Single UI

Continuing our blog series on Next-Generation Newsrooms, here we look at crafting compelling news stories in a single user-interface, MediaCentral | UX.


In recent years, the role of a journalist is becoming more, not less, skilled. No longer is their role centred on finding out and reporting the news. On top of their normal reporting duties, journalists are now required to handle some of the more technical aspects of news gathering, such as shooting video, capturing stills, editing, and posting to social media to ensure their news organization is first air with breaking news stories.

What this also means is that journalists are required to use multiple tools to complete these technical tasks, which ultimately has implications for the news organization. Using a number of tools increases training costs, and integrating these applications together results in higher support costs over time. This is a business conundrum that Avid is attempting to solve with Avid Everywhere™.

The foundation of Avid Everywhere is the Avid MediaCentral Platform, the industry’s most open, extensible and customizable common services foundation. For efficient news production, MediaCentral | UX — the cloud-based, web front end to the platform — enables editorial teams to use one application to collaborate in new ways and to publish to multiple platforms.

In this video tutorial, you will see how MediaCentral | UX simplifies news gathering and production with intuitive features for journalists and producers.  Using the customizable interface, you can access iNEWS and other media databases and work across multiple systems simultaneously.  Aggregate your newsgathering process within the same interface by viewing multiple news sources including not only wires, but also websites, social media sites, and video/still image agencies via connectivity partner integration like x.news.

You can create, view, and work with stories, adding production cues and closed-captioning text.  You can also access and complete news graphics templates for your story in the same MediaCentral | UX interface using the integrated Maestro pane.  You’ll also see how producers can easily group and move stories within a rundown or across rundowns for on-air broadcasts.

Unified Experience for Fast, Collaborative Media Production

Access media and work on projects from practically any device, everywhere, using MediaCentral | UX, a cloud-based, web front-end to the Avid MediaCentral Platform.


Take Your News Production to the Next Level With MediaCentral | UX

With Avid Everywhere and the Avid MediaCentral Platform, Avid is continuing to help global news teams produce higher quality content and deliver it to audiences faster and more efficiently than ever before.

In this new blog series, Next-Generation Newsrooms, our intuitive video tutorials will demonstrate key multiplatform news production tools accessible from MediaCentral | UX, the cloud-based, web front-end to the Avid MediaCentral Platform, that enable real-time news production that keeps teams and entire networks connected globally — whether in the newsroom, the studio or reporting out in the field.

First, we’ll explore how MediaCentral | UX is generating new ways of working and providing journalists and news producers with helpful tools for real-time collaboration. They can create, access, share and publish stories or media instantly across multiple platforms, regardless of location.

The series also will look at how Avid is extending newsroom capabilities to connect journalists and contributors in the field and in the studio via mobile apps for iOS and Android devices. These next-generation apps mean reporters can break stories as they happen on location, they can replace printed scripts, and producers can approve stories on-the-go.

We’ll also explore how Media Central | UX further enhances news production by extending multi-newsroom capabilities, providing direct access to every station in a group or network’s iNEWS systems. With a quick internal search, any connected user can find and access stories and media on any connected system, regardless of its physical location.

We’ll then discuss the integrated news graphics workflow. The way news is displayed on-screen is just as important as the stories that are being told. Graphics are a huge part of any news broadcast, and they’re vital to building your station’s brand and keeping viewers tuned in. Our final video tutorial looks at Avid’s powerful newsroom graphic solutions that enable streamlined delivery of modern and compelling news visuals that help you tell your stories.

Unified Experience for Fast, Collaborative Media Production

Access media and work on projects from practically any device, everywhere, using MediaCentral | UX, a cloud-based, web front-end to the Avid MediaCentral Platform.


Avid Forms Cornerstone of Spanish Broadcaster RTVE’s Technical Deployment During the Games in Rio

Eladio Jareño, TVE’s managing director, confirmed this week that “our deployment in Rio will be significant, we will be in all channels, with over 5,000 hours of live broadcasting.” It’s a 273-strong team, with members from Rio and Spain, the international production of two sports (“appreciation and trust in our professionals”), and “digital and social media.” Games are three of this event’s features in which “RTVE aims to lead innovation.”

To that end, over the last couple of years, a team from Corporación Radio Televisión Española, led by David Valcarce, technical operations manager; Víctor Sánchez, technical manager; Jesús García Romero, assistance manager for mobile studio and unit support and service; Manuel González, MCR coordinator; and Juan Carlos Blanco, digital newsroom support unit manager, has been working hard to have everything ready by August 5 so as to bring the emotion of the XXXI Olympics Games Rio 2016 to the public radio and broadcasting organization’s audiences.

More than 100 RTVE professionals make up the team that will travel to Brazil to cover the Games. Specifically, 129 people will be deployed (six will return after the initial setup). RTVE’s three correspondents in Rio, as well as the technical commentators for some of the sports, will join the team. A large team made up of 141 people will take part in the operations from Spain.

As well as broadcasting and customizing the official signal for Spain, once again the Rio Games management has commissioned the international production of the track cycling and mountain bike events to RTVE. This represents a worldwide recognition of RTVE’s professional standing, also acknowledged by the IOC with the “Silver Rings” in London.

RTVE will have 400 m² of space at the IBC (International Broadcasting Center) allocated to signal recording and distribution technical media, digital newsroom, interviewing area, workspace and radio studio. At the IBC, located at the Parque Olímpico de Barra (west of Rio de Janeiro), Televisión Española has centralized an significant technical operations team made up of a master control, a direction control for both the set that TVE will deploy in the heart of Copacabana Beach as well as the unit to be deployed at the IBC itself, a continuity control for Radio Nacional and various news stations for TVE and RTVE.es, in addition to editing and voice-over services.

All the Rio-generated content will be stored on Avid Shared Storage with immediate access and on disk for deep archiving or documentary-collection purposes, to be sent back to Madrid with the complete material once the Games are over. All of the cataloging and indexing process will be carried out by means of an autometadata software developed by the Corporación itself, which will enable the use of metadata provided by OBS and those selected by TVE’s documentary makers. OBS will provide production metadata (Data Broadcast Feed, DBF), which will include information about athletes, times, baskets … which, in turn, TVE will use in its feed in Avid, adding to any metadata included by the Corporación’s documentary makers.

For the first time ever, RTVE will be handling the Olympic Games on the basis of a TV, radio and Internet joint production scheme with a newsroom that will enable remote working. Thus, the correspondents will be able to compile a news item in record time directly from the stadiums or venues.

One of the cornerstones in this technical development by Televisión Española is Avid MediaCentral | UX, a cloud-based solution that extends the audiovisual production environment to mobile and web-based devices. This platform enables professionals to easily create, edit, distribute and manage content — thus simplifying production.

Whether its purpose is to create packages, catalog material, or edit and submit videos for review and approval, it will save steps to the users thanks to its unified view, based on a standard navigator and from any location.

With Avid MediaCentral | UX, you can search, explore and transfer audiovisual contents between various workgroups, even if they are in different locations, and share links to provide direct access to the contents. In addition, it includes functions to create, view, export and delete text markers and video subclips or live signals, so as to facilitate searching for relevant content.

The system is so agile that the field correspondents will be able to create, explore and edit iNews stories and review MediaCentral video sequences with the only aid of their tablets or laptops — wherever or not they may be working.

RTVE.es will be there with a huge deployment that will include 4,500 hours of live programs and 6,000 hours of Video On Demand (VOD) in up to 19 live signals, so that users don’t miss on anything and have the possibility of selecting what they want to see — and when. More: video-meetings with the athletes, events that are not included in the TV programs and exclusive contents produced by RTVE Digital’s special correspondents.

For the first time, all signals will be available from any device: web, mobile telephones, tablets and via the Red Button in connected TV sets. Also new is the incorporation of a smartwatch app with the competition’s latest news and medals. Users will also be able to follow up on everything that happens in Rio via social media with a wide coverage and exclusive content.

Live broadcasting will be supplemented with reports, interviews, star events by the minute, stop-press information, videos for all the events and a dashboard complete with details, statistics and medals.


You can read the full article of RTVE’s Olympic coverage on www.panoramaaudiovisual.com.

Changing the Game

Captivate your viewers with a fully immersive sports experience. From rich Ultra HD/4K content and augmented reality to powerful sports enhancements—Avid end-to-end sports solutions give you the platform to create captivating content from any location and deliver a game-changing viewer experience.



M6 — Delivering Cutting-Edge On-Air Graphics With Avid

M6 is part of the RTL Group and the youngest major broadcaster in France, with a mission to challenge its competitors. Technology and innovation are part of the DNA of the channel and, as an Avid customer for more than 20 years, M6 has constantly embraced technological advances to realize its creative ambitions.

Avid systems can be found throughout M6, and the integration between the systems has greatly increased M6’s efficiency and speed to air – crucial for a news broadcaster.

Avid solutions have helped M6 meet some major challenges over the years, such as cost-effective archiving with Interplay MAM and Interplay PAM, and creating a new studio in a small space with Avid Graphics solutions providing sophisticated virtual sets and graphics. As it faces new challenges, such as the growth of 4K, Video over IP and virtualised technology, M6 has a reliable partner in Avid to help the broadcaster achieve its goals.

Watch how M6 has embraced Avid Studio Suite including augmented reality, newsroom innovations and effective media asset management to maintain its competitive edge.

Avid Studio Suite

Avid Studio Suite provides comprehensive tools to create and enhance in-studio presentations, virtual studio environments and viewer experience.