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Sonnox EDU — Elite Tools for Us All

Sonnox and Avid have been working together since the dawn of Plug-In time; the inaugural Sony Oxford EQ and Dynamics Plug-Ins being direct ports of the acclaimed sections from Sony’s OXFR3 digital console.

After an MBO in 2007 Sonnox was born and more products followed, leading to the 15 we now have. The team has remained small, focused and fanatical about building the very best possible; from recording and mixing staples for controlling tone and dynamic range to Plug-Ins that focus on simplifying universally time-consuming and creativity-sapping problems.

Whatever the application, whether live or recorded, and wherever they’re used, music or post-production, our customers tell us that it’s the hallmark clarity, transparency and precision that sets Sonnox apart.

The Plug-In market is saturated (no pun intended!) with stuff that emulates the qualities of classic analogue gear; warmth, colour, character and distortion. These are fantastic attributes when you need them, but you’ll likely not need them all the time. A wide and varied sonic palette, that we’re told best serves creation of music and sound, provides both clarity and distortion.

We’ve been committed to supporting students and educators from Avid Learning Partners (ALP’s) since the beginning; not only through the offer of a 50% discount across the piece, but also through a multi-seat bundle license called the ALP NFR Programme. This allows ALP’s to install almost all our products throughout their in-house DAW’s for as little as $200 per year. Software updates and access to new products are included in the deal. In addition, students can take advantage of a unique rent to own subscription to our bestselling Native Elite bundle for students.

The Elite bundle is one of the most successful Sonnox bundles. It includes 7 Oxford Plug-Ins suitable for almost any form of audio production (EQ, Dynamics, Inflator, TransMod, Reverb, Limiter and SuprEsser) and inspired the creation of an exclusive ALP training course called Sonnox Elite Certification (SO110).

This course is designed to provide both an introduction to and detailed overview of the Elite products. It not only teaches how to use the Oxford Elite products but also a more general understanding of reverbs, EQs, compressors, etc and where best to apply them in your productions.

The SO110 is the perfect companion to basic Pro Tools courses like the PT101 and the PT110, but is also relevant to more advanced users who might want to explore tips and tricks not mentioned in the product manuals. Instructor certification takes only two days of online training.

Why might the knowledge that the course delivers be useful? Sonnox stuff is widely used and at the highest levels:

We’re honoured that some of the world’s most successful audio professionals are amongst our customers; they’ve helped to make 8 of the top 10 selling records this century and countless of your favourite movies, TV shows, live performances and games. They’ve also won, or have been nominated for, every major international audio award out there. And so have helped to shape their respective industries and enrich all our lives in the process.

Make your mark with Pro Tools

Create music or sound for film/TV and connect with a premier network of artists, producers, and mixers around the world.




Our Commitment to Students—No Matter Where They’re Learning

Educating the next generation of creative professionals is a responsibility that Avid takes seriously, and with the coronavirus outbreak closing campuses across the globe, we want to make sure that students continue to have access to their creative tools outside the classroom.

We applaud the efforts of educators to keep classes going remotely, and we’re committed to playing our part in ensuring that students finish the school year on track.

Here’s our commitment to you and to your students: For qualifying educational institutions that use Media Composer, Pro Tools, or Sibelius in your classes, we will provide free three-month software licenses so that students can continue their education with as little disruption as possible.

How to Request Temporary Licenses

If your institution is an Avid Learning Partner, you should have already received instructions from the ALP team directly. You can contact ALP.Support@avid.com if you missed the communication or need more assistance.

For other educational institutions with active licenses for creative tools, please follow the instructions here.

Users will receive a registration code via email, which they must deposit in their My Avid account or at avid.com/register by April 17, 2020. The 90-day license will begin when you register the code.

What Students Can Do

Students, if you are hearing about this before your teachers, help us spread the word! If your school hasn’t contacted you about getting a free, temporary license, share this post with your teacher.

For More Details

For step-by-step instructions, further information, and contact details, please refer to this document.




Avid Heads to Sundance 2020

It’s that time of year again! Not just award season, but film fanatics will be converging in Park City, UT for the ever-popular Sundance Film Festival. Everyone will be lining up to see what the next award-winning film could be this year. And lining up for a great party to mingle with other film folk and maybe even a celebrity or two.

But more important to mention, Avid is thrilled to be hitting the streets at Sundance again this year, to meet with editors, filmmakers and students to talk about their films and their craft.

This year, there are many films that used Avid Media Composer, so if you are heading to the Park City Winter Wonderland, we hope you get a chance to see:

  • The 40-Year-Old Version, edited by Rob G. Wilson
  • The Evening Hour, edited by Joe Krings
  • Minari, edited by Harry Yoon
  • Nine Days, edited by Michael Taylor
  • Palm Springs, edited by Matt Friedman
  • Wander Darkly, edited by Alex O’Flinn
  • Zola, edited by Joi McMillon
  • Just to name a bunch…

 

And be on the lookout for Team Avid on Main Street, as we will be handing out Avid/Microsoft Beanies, or ‘Tukes’ as they are known in Canada, to keep your heads warm.

Contest and Giveaway

Want to win a 1-Year Subscription to Avid Media Composer, Avid Pro Tools, or XBOX Game Pass Ultimate? If you tweet a photo of yourself wearing one of the beanies that we hand out at, with #AvidatSundance, you will be placed into a drawing to win!

 

#S1dance

And if you follow and watch our live videos from Sundance on Twitter, Facebook, YouTube, and Instagram, maybe you’ll be the lucky winner of a brand new Avid S1!

We are looking forward to seeing you at the 2020 Sundance Film Festival!!

#S1Dance

Watch our videos on the Avid social media channels, LIVE from Sundance 2020, for a chance to win an Avid S1!

Avid and Microsoft are bringing the next era of Content Creation to life. Avid on Azure empowers you to embrace the power of the cloud for real-time collaboration, production and delivery.

Make your mark with Pro Tools

Create music or sound for film/TV and connect with a premier network of artists, producers, and mixers around the world.

Avid Media Composer

Industry-standard video editing software for independent editors and moviemakers




Mark Dillon — Inspiring the Next Generation with Pro Tools

Mark Dillon is one busy musician. When not on stage or in the studio with the Zinc Kings, his Old Time string band out of Greensboro, NC, he’s organizing events and festivals like the Piedmont One Mic Acoustic Convention in Franklinville, NC. And when not on stage with a banjo or guitar, he’s teaching music technology at Guilford Technical Community College’s  Larry Gatlin School of Entertainment Technology, leading ensembles and showing students the ins and outs of music recording.

So Dillon is about as well-versed in Pro Tools as you can get. I was lucky to get a few minutes to chat with Mark about recording with Pro Tools. We talked about the challenges that students face with multitracking, which in Mark’s view is that most future recording engineers have a romantic idea in their head of what recording is. They are influenced by what they see in music videos and television shows without recognizing how much of it is hard work and creativity.

“We’re living in an age where a musician with a little over a thousand dollars’ worth of gear can create an amazing album.”

In Mark’s program at GTCC, students don’t just talk about the music business and recording, they create projects, record in studio settings and busting their humps to get passing grades. They have to know their fundamentals if they’re going to be successful. “We’re lucky to have great recording and live sound faculty that aren’t teaching theory but through practical application,” Mark says. “They’re working professionals with awards and scars to prove it.”

Mark first saw Pro Tools in the early 90s, when he was building and repairing guitars for a living and spent a lot of time in recording studios. He considers Pro Tools the easiest DAW to use and learn. “I know this sounds ridiculous, but I’m in love with keyboard focus mode.” That’s the mode in Pro Tools that lets you use keyboard shortcuts for almost any command function.

“When I first encountered Pro Tools, I was a little dumbstruck by how straightforward it was. Our department head T.J. Johnson is no fan of colored channel strips. I love them. I like that Pro Tools is easy to configure to my workflow.”

Mark says that workflow is everything, and the versatility of Pro Tools to mold to anyone’s use preferences makes recording and editing music much more straightforward. He also tries out every Pro Tools update, including the new midi editing techniques in Pro Tools 2018, as well as the track comping features.

The recording program at GTCC is pretty hands-on, and Mark has students rearranging and adjusting audio in the first week. They do beat-mapping with big band files, and one of the big things Mark tries to emphasize is that in this day and age of quantizing and pitch correction, some of the greatest recordings aren’t perfect. “Rhythms stretch and pull, and pitch isn’t always perfect. I mean, listen to Springsteen’s Nebraska – it’s full of limitations and imperfections.”

Then he takes students in the opposite direction with midi recording. His Electronic Music courses are tied in with three levels of recording classes taught by GMA Dove award winner Jacob Danieley, where students are perfecting their recording techniques on GTCC’s several Protools | HD.

“My Electronic Music I students spend a lot of time scoring for short films while my Electronic Music II students are doing the same thing using our collection of external MIDI synths.”

This year the students will score music for the silent film Metropolis, so Mark has to figure logistics for forty-some students scoring a two-hour film. At the end of the semester, they will showcase their work in the large sound lab with the Avid live sound board that live sound instructor Ron Barrans teaches on.

Mark tells me that one advantage of Pro Tools is that students are most likely to find it in a professional environment, so he’s okay with students creating loops or drum tracks in another tool, as long as they build a foundation around Pro Tools. Another advantage is that Pro Tools is configurable; Mark can set it up the way he wants, someone else can set it up for their workflow and switching between workflows is pretty easy.

“I’ve worked with some other DAWS where I open them up after an update, and I feel like I’ve never seen the program before.”

Mark also likes the Pro Tools subscription option. “Now, I can tell a student, ‘Look, you want to be a professional, throw away the expensive coffee and get the subscription’, and many are doing exactly that.”

Pro Tools | First

Get started with composing, recording, editing, and mixing music with a free version of Pro Tools, the industry’s most trusted and used DAW.




Avid to Support the First Annual Music Entrepreneur Conference (MECon)

When musician and entrepreneur Jalen James Acosta founded World Artists United (WAU), a boutique record label and entertainment company, it didn’t take him long to realize that there weren’t many opportunities for artists to get together, share ideas, and learn how to use their craft to monetize their dreams.

Jalen James Acosta

Acosta, who started his journey as a homeless restaurant dishwasher in Miami, had been determined to pursue his passion for music but didn’t know how to make a career out of it. Making daily trips to the Miami-Dade Public Library to study the music business, sound engineering, and Avid Pro Tools, Acosta soon earned enough to get back on his feet and purchase his own computer, Mbox and copy of Pro Tools. This enabled him to start writing songs, soon launching his music career and eventually leading him to other creative endeavors – including acting, filmmaking, and tech development.

With WAU co-founder Rachel Lynn Karry, Acosta set out to create an event that would bring together leading music innovators and aspiring music entrepreneurs to become “artrepreneurs” – a blend of artist and entrepreneur with the ability to master both the artistic and professional realm.

In partnership with the Harvard Graduate Council, Acosta and Karry created the first annual Music Entrepreneur Conference (MEcon). At this first-of-its-kind event, being held April 7-8 in Cambridge, MA at Harvard University’s Science Center, budding artrepreneurs get an opportunity to learn how to make a living doing what they love.

Here artists-turned-business-leaders will share stories of how they leveraged their musical abilities to achieve success in the business world. Among those scheduled to speak at MEcon are:

• Kerry Gordy of Motown and former manager of Prince

• Evan Greene, CMO of The Recording Academy (Grammys)

• Rodney Jerkins, Grammy Award-Winning Producer and Music Supervisor for Fox’s hit TV show EMPIRE

• DJ Irie, DJ Entrepreneur of the Year

The conference will also offer workshops on strategizing and monetizing, content creation, networking, team building, and vision setting.

“The conference will explore the journey of ‘artrepreneurship’ by equipping artists and entrepreneurs with a simple strategy: to build an intriguing brand and marketing strategy applicable to everyone, from the up-and-coming artist to entrepreneurs looking to create a connection with their fans and customers,” Acosta said.

Given the role Avid Pro Tools played in Acosta’s career (and the careers of many leading producers, songwriters, audio engineers and musicians), Avid is proud to partner with MEcon in supporting artrepreneurs. With free tools for music creation – Pro Tools | First – and video editing – Media Composer | First – attendees looking to develop and market their craft can now use the same tools as the pros!

Throughout the conference sessions, attendees will also have the chance to win professional versions of the software, further helping students, up-and-coming artists, songwriters, producers and marketers advance their careers.

Make your mark with Pro Tools

Create music or sound for film/TV and connect with a premier network of artists, producers, and mixers around the world.




Students Honored by MPSE and CAS for Their Work in Sound Editing and Sound Mixing

This Awards season, Avid was excited to once again support the Motion Pictures Sound Editors (MPSE) and Cinema Audio Society (CAS) as they honored student filmmakers at their annual award ceremonies – the 65th Annual MPSE Golden Reel Awards on Sunday, February 18 and 54th Annual CAS Awards on Saturday, February 24.

Committed to preparing the next generation of sound editors and mixers, Avid was proud to sponsor both the MPSE Verna Fields Award for Student Filmmakers and CAS Student Recognition Award – which both recognize high quality sound in student film projects.

To kick off “Awards Week” Avid put on a Tips & Tricks event at the official CAS & MPSE Student luncheon & screening event, held Friday, February 16 for all of the Student Award Nominees:

 

CAS Student Recognition Award Nominees

  • Xiang Li – Chapman University
  • Haley Bowers – Savannah College of Art and Design
  • Brendan Gates – Loyola Marymount University
  • Danielle Price – Savannah College of Art and Design
  • Anna Wozniewicz – Chapman University

 

MPSE Verna Fields Award for Student Film Makers

  • Mark Bailey – National Film and Television School
  • Yi Ming Zhou & Amanda Niles – Loyola Marymount University
  • Thomas Blazukas – National Film and Television School
  • Sam Boulton – National Film and Television School
  • Mogan Muse – National Film and Television School

The event, hosted by MPSE President Tom McCarthy, was held at Sony Pictures Entertainment and featured Will Files, an award-winning Re-recording Mixer and Sound Designer known for his work on War for the Planet of the Apes, Star Wars: The Force Awakens, Fantastic Four, and Star Trek: Into Darkness.  Files answered questions about his workflow, broke down a few scenes, and shared advice for pursuing a career in audio post.

Avid Solutions Specialist Ozzie Sutherland was also on hand to discuss the world of sound for film and TV and share a few Pro Tools tips with the up-and-coming filmmakers. The MPSE Chairmen of the Blue Ribbon Panel for the Verna Fields Award, Glenn T. Morgan and Mandell Winter, as well as CAS Board Member for Post Production Bob Bronow, also joined for the festivities.

Following the presentations and lunch, students were each awarded their own copy of Pro Tools to help them continue with their success. Students then wrapped the afternoon with a tour of the Studio and screenings of the MPSE nominated films.

On Sunday, February 18, more than 1000 post directors, mixers, editors and guests gathered at the Bonaventure Hotel in Los Angeles for the Golden Reel Awards to recognize the year’s best achievements in sound editing for feature film, TV, animation and web-based productions.

Avid’s Ozzie Sutherland was also in attendance to present the Verna Fields Award in Sound Editing. This award, which recognizes high-quality and imaginative sound editing in student film and video projects, also includes the Ethel Crutcher Scholarship in the amount of $1500. This year the honor went to Thomas Blazukas. Congratulations Thomas!

Later that week, a more intimate group of 400 gathered at the OMNI Los Angeles Hotel at California Plaza for the CAS Awards to recognize the year’s top sound mixers in film and television. During the evening, Xiang Li from Chapman University received the CAS Student Recognition Award and was presented with a check for $2500.

 

This award is based on the recommendation of an instructor or professor and on the student’s accomplishments, enthusiasm, and demonstrated potential in the field of sound mixing and/or sound recording for film and television. Having been nominated last year as well, Xiang was incredibly emotional upon winning this year. We were so excited to have been part of her journey two years in a row!

Make your mark with Pro Tools

Create music or sound for film/TV and connect with a premier network of artists, producers, and mixers around the world.




Girls Make Beats — Paving the Way for Young Women in the Music Industry

In honor of International Women’s Month, we sat down with two extraordinary women making a difference in the lives of young girls.

Tiffany Miranda and Whitney Taber run a non-profit organization called Girls Make Beats that teaches girls between the ages of 8-17 about the music industry and how to secure a career through training, internships and certification programs.

Tiffany Miranda, founder of Girls Make Beats, started early in the music industry as a recording artist. She was featured on shows like American Idol and the X-Factor but wanting more creative control over her projects, soon found a career in the world of music production and audio engineering. Before long she caught the attention of industry hip hop heavy hitters such as DJ Khaled, Rick Ross, Lil Uzi Vert and more.

But with so few women engineers in the business, she became inspired and in 2011 Tiffany created Girls Make Beats in Miami, Fl.

This year, Whitney Taber, Studio Manager for Recordplant Studio in Hollywood, CA, joined Tiffany to open up the LA Chapter of Girls Make Beats. Whitney has been working her way up the ladder in the music industry since she started as an Executive Assistant to a Creative Director for one of the world’s most vibrant pop stars. Shortly after she started working at Recordplant, where she’s been working with clients ever since.

Whitney spoke about the interview process that the girls go through to get in the program:

“During the interview process, Tiffany and I ask the girls: Why do you feel there are not many girls in this industry? Almost all of the girls answer that the world doesn’t believe that girls are capable to do these jobs and are never given the opportunities that boys are. While holding back tears I ask the girls: Do you think we should change this? And with so much excitement in their eyes they all say YES!”

Q: Can you tell us more about Girls Make Beats as an organization? How did the idea come about? What inspired you to start this program?

TM: I was inspired to start Girls Make Beats because of the personal challenges I faced as a woman in the music industry. There were instances where I felt I was treated unfairly simply due to the fact that I am a woman. It was rare for people to see me behind a mixing console and running Pro Tools efficiently. Prior to even taking that seat, during internships, I was stuck doing paper work while my male counterparts had opportunities to sit in on recording sessions. I knew there was a need for change! I then became inspired to encourage young women to explore and excel in these fields.

With Girls Make Beats, we have been fortunate to create many unique opportunities for girls in music technology fields. We have partnered with industry titans like iHeartRadio, Record Plant Recording Studio and Paramount Pictures to expose our girls to various audio careers.

Q: Can you describe a typical class/session with the girls?

WT: A typical day in class with our GMB girls starts by having the girls help us set up their workstations, so they know the importance of taking care of the equipment along with knowing how to properly set up for any DJ gigs they may have in the future.  Roll call in class is not like the typical school setting. We have the girls hit their personal DJ drops. I personally love asking them about their day. My daily question to each of them is “what did you learn today?” We then dive into our lesson for the week by teaching by example.

Our three week after school program is broken into 3 parts. The first week we teach DJing. By week two, the girls start learning different mixing techniques along with music production training. In week three we start exploring audio engineering and learning concepts in audio recording and mixing.

 

 Q: How long have you been a Pro Tools user and how has the technology evolved for you over the years and your art?

TM:  I have been an Avid Pro Tools user for over 15 years. My first rig was Pro Tools 6 with a Digi 001. I have seen technology evolve so much since then. From playlisting, to offline bouncing, technology has definitely evolved into making the process more user efficient. I was really excited about the recent addition of Pro Tools cloud collaboration, as there is a growing need for creatives to collaborate worldwide.

 

Q: How do you think Pro Tools helps enable the girls you are teaching?

TM: Pro Tools is creating an exceptional opportunity for the young girls in our program! I personally recall taking the bus to a local bookstore just to gain knowledge on Pro Tools by reading an instructional book that I could not afford to purchase at that time. I was working hard towards saving money to purchase my own copy of Pro Tools, so being able to supply the young girls in our program with accessibility to professional tools to help them excel in the music industry is truly mind blowing. We believe this will better equip the girls in our program to excel in their journey as future audio engineers and music producers.

WT: I feel that teaching our girls Pro Tools will enable them to become better engineers since it is the leading software used by most engineers and in professional recording studios. Providing the girls with as much knowledge as we can, will sharpen their skills and ultimately raise their confidence levels when working in a male dominated environment.

Q: Do you think organizations like yours that empower young girls are important for this industry?

TM: It is extremely important for girls to know that there are organizations that empower them to become future leaders of the music industry because music ultimately affects Culture. It is embedded in the way we speak, the clothes we wear and how we express ourselves. We want girls to be encouraged to know that they are a part of that conversation in culture at large and organizations like ours care about creating those opportunities for them.

WT: I think that organizations like Girls Make Beats are so very important, because they help shine light on the fact that women have been under represented in these fields for so very long. Exposing young girls to as many strong, educated women in career fields that they may have ever thought to explore is extremely important to me.

 

Q: How do you view today’s landscape in terms of opportunities for women starting out in audio? Do you have any advice for young women looking to find their way?

TM: There is still a long way to go in evening out the playing field for women in the music technology fields. However, in light of recent events, there has been a surge of cultural awareness of the importance and empowerment of women. It is quite an exciting time to see our culture embrace women and encourage their successes in previously male dominated fields.

My advice to women looking to find their way, is to equip themselves with as much as knowledge and skills as possible because at the end of the day that is what ultimately helped me persevere through my challenges.

WT: I feel like it is such an amazing time to be a woman. The industry is seeing how necessary women are and is finally recognizing the crucial role women have played in the music creation. I am so excited to be part of this generation of women who are loud, proud and no longer scared to do what we want! My advice to the next generation of women is don’t be afraid to ask for what you want and then add Tax! 🙂

Q: How would you like to see Girls Make Beats expand?

TM: Our goal is to make Girls Make Beats a worldwide movement. We want girls all over the world to know that their input in music, which ultimately affects culture, matters! We want to empower girls worldwide to be music industry leaders and we want to change that Grammy statistic!

WT: I would love to see Girls Make Beats expand to more cities where we can help educate as many girls as possible and empower them to become the next and greatest generation of women in music.

A personal goal of mine is to for Girls Make Beats to become a global movement, so we can have GMB Africa, GMB Australia, GMB Japan, and GMB to Infinity And Beyond.

Make your mark with Pro Tools

Create music or sound for film/TV and connect with a premier network of artists, producers, and mixers around the world.




Students Learn Real-World Tech Skills and How to Manage Media with Avid NEXIS

Increasingly today’s high schools and universities are recognizing the value of technical literacy and the importance of teaching students how to access and manage information and media in the digital age. Avid is an active partner in this endeavor. Teaming with educational institutions at both the high school and collegiate level, we’re helping make our tools/solutions available to students around the country.

Avid’s shared storage domain offers the ideal way for students to learn valuable media management skills in a real-world environment. Schools nationwide have been using ISIS storage systems that enable up to 40 students to connect, collaborate and simultaneously access the same high-res media in real time.

Now a growing number of schools are acquiring Avid NEXIS, the world’s first software-defined storage platform that enables true storage virtualization for any media application. The system builds on the power and performance of ISIS, offering even more capacity, unrivalled performance, scalability, and reliability. And now it provides greater bandwidth to accelerate 4K/UHD and finishing workflows, plus new support for Pro Tools collaboration.

The power of one

One group of schools in Southern California was the fortunate recipient of Avid NEXIS systems, due in no small part to the passion and unrelenting dedication of teacher Matt Stroup. Matt spends most of his days teaching video production and technology literacy at Clark Magnet High School in La Crescenta, California, where a total of 540 students rotate through his classes each year. He also advises on all matters media and technology throughout the Glendale Unified School District. But that’s only part of the story. To understand what Matt and Avid bring to the students, it helps to understand how schools came to have Avid NEXIS solutions in their media labs.

 

A vision realized

Matt has roots as a working professional in the industry. So he’s experienced with a range of media production tools and knew that he wanted to expose students to a network-based shared storage workflow. “When I step back and look at the world – professional work is being done over some type of digital network,” he says. Part of his goal was to demystify how cloud-based platforms function. ”The cloud is not a magical unicorn floating out in space somewhere,” he says. “It’s hardware networked together – a great big Wiki world.”

From his work in the entertainment industry and with competitive products, he also knew he wanted Avid for his school. At the time, in 2009/2010, there was no funding to make this goal a reality. But Matt lobbied the media department at Clark Magnet High School while he also looked outside the school for like-minded supporters and potential partners. He found them in another six schools and colleges in the Glendale area. With a bond from his school plus a six-million-dollar grant from the state of California spread across the consortium of schools, he got his wish with new computers and multiple Avid NEXIS systems up and running.

Giving projects life

Matt’s students put Avid NEXIS through its paces to varying degrees – moving from simple for his technical literacy classes to extremely complex in his advanced production classes, where the software functions just as it might for a professional studio or film production. The platform is used to help create everything from PSAs for the city to short one-camera narratives to complex, multi-camera films.

He describes his advanced video production capstone class project with excitement, explaining that this year’s film, which may be shot on location at Fort Tejon, explores relevant themes like racism through the story of a civil war fort. Their film experience involves finding locations and actors, raising money, developing the script, shooting, production and post – the same as any feature. Students have developed their own specialties and all have defined roles.

 

Beyond the classroom

Matt’s goal is to prepare students to be successful out in the world, whether or not they pursue careers in media and entertainment. “Students can transfer these skills out in the world. It gives them more power – the ability to get more done in the environment we live in today. Knowing how to work over a network, collaborate as a team, and know how things are stored and how to access them are all extremely valuable skills.”

Clark Magnet High School is also part of the Avid Learning Partner Program so students receive training and certification. Those serious about film and video production have a huge advantage right out of the gate and secure internships directly out of school. Some students move straight into the workforce as competent filmmakers where, as Matt says, “clouds are the limit.” Others contribute in computer support roles. Their technical proficiency has them well prepared for the work world and is highly attractive to employers.

Avid NEXIS scores in-stadium

Avid NEXIS is also impacting educational life outside the classroom – literally. Earlier this year, Colorado State University Athletics debuted its new on-campus football stadium, which includes a massive 4,200-square foot video board and 1,290 feet of ribbon board around the stadium. These boards bring action on the field to life in a new way, displaying rich content like in-game stats, sponsor ads and league scores. The new control room housed in nearby Moby Arena is connected to the stadium via fiber optic cabling, bringing video graphics to volleyball, basketball and football games. To facilitate collaboration between the two sites, RamVision, Colorado State’s video production department, selected three Avid NEXIS | PRO software-defined storage systems.

Designed for small video and audio production teams, Avid NEXIS | PRO offers Avid NEXIS performance and reliability in a smaller and more affordable package. As with in-class use, Avid the shared storage platform helps students flex their creative muscles in new ways and enhance educational experiences. “We’re ecstatic about the new capabilities Avid NEXIS will bring to the table for us,” says Benjamin Brune, Director of RamVision at Colorado State University. “Avid NEXIS will allow us to work collaboratively and securely across different locations, while focusing our time on being creative. At the same, we’ll be able to train our students on professional solutions they’ll work with beyond graduation.”

A look at the High Schools, Colleges and Universities who installed Avid NEXIS in 2017

At a time when some schools struggle to provide even the most basic educational tools and programs, it’s inspiring to see the passion of educators result in technology and programs that not only enhance classroom experiences but also impact students for the rest of their lives. Avid is proud to be part of this commitment.

Learn how Avid for Education helps bring advanced production tools to schools and impacts students’ lives.

Avid NEXIS

Invest in your future with the reliability you need today, the scalability for tomorrow, and the technology to take you beyond. Take your storage to the next level with Avid NEXIS.




Avid Launches Young Storytellers Competition at Claremont High School

Earlier this fall, Avid launched the first annual Young Storytellers competition in partnership with the Cinematic Arts Program at Claremont High School in Claremont, California. Created in honor of former principal, the late John Mann, the contest was open to both beginner and advanced students using Media Composer | First and Media Composer, respectively. The challenge? Create a two-minute video without dialogue.

Nearly 150 students participated in the contest, submitting 36 short films. With judging criteria set by the CCAP curriculum, the Avid team pored over the submissions and selected six finalists.

Editing inside the Avid Media Lab – Grace Dorantes – Show Producer for The Wolfcast

The winning film in the beginner category, The Comeback, was conceived, produced, shot and edited by Matthew Roebuck, Charles Valadez, Andrew Hammill and Dillon Leslie. It portrays a story of friendship, teamwork, and determination.

In the advanced category, the winning project, The Hitchhiker, is a surreal film that evokes shades of David Lynch. It was created by Flora Elliott-Zukerman, Elijah Kupetz, Garret Liming and Nisreen Radwan.

Sara Hills, who instructs in video production and oversees Wolfcast, a student-run daily news show created using Media Composer, said that when she made the transition from professional filmmaking to education, she knew immediately what her students needed.  “Avid has made Media Composer so affordable for the high school level that it made sense to get this wonderful tool in the hands of our next storytellers. I wanted to be sure they had the best tool that would set them up for success.”

Kyla Morris, a senior in the advanced film production class and a member of Wolfcast, is thrilled with the choice. “I’ve been in the program for four years now and I love Avid. From the green screen, to the editing tools, Media Composer has great features. It’s easy to use and it allows me to tell the kinds of stories I want to tell.”

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2017 Sundance Film Festival Highlights the Creative Synergy between USC Alums and Avid

While attending the famed USC School of Cinematic Arts in Los Angeles, most students dream of one day impressing film buffs with their very own cinematic tour de force.

At the Sundance Film Festival, held in Park City, Utah in January 2017, a group of USC film school graduates actually got to witness the warm audience reception to the films, episodics and docudramas they had worked on as producers, editors or sound mixers.

These USC alums—including Peter LoGreco, Marcello Dubaz, Peter Bawiec, Kari Barber and Evan Schrodek—credit Avid with helping their Sundance entries win both buzz and distribution deals.

Evan Schrodek—Burning Sands

“The reception to our film was wonderful,” says Evan Schrodek, editor of Burning Sands, which now streams as a Netflix original feature. Burning Sands tells the story of five college students who embark on a “Hell Week” of hazing and abuse in order to receive admission into a prestigious black fraternity. The film examines the bonds that are formed by a tightly knit group of men in an incredibly trying set of circumstances.

“Having grown up on the wave of independent films of the early ‘90s, the Eccles Theater at Sundance has always been this mythical place,” Schrodek says. “We got to showcase our first public screening to a packed house at Eccles and I couldn’t have been more thrilled.”

Schrodek also grew up with Avid Media Composer, which he began using as a student in 2003. Ever since, “I’ve been a massive fan,” says Schrodek, who received a MFA in Film and Television Production in 2012 from USC, where Avid technology has a significant presence. “When you get really comfortable with an intuitive piece of software like Media Composer, the tool sort of fades into the background and allows the editor to explore creative ideas as quickly as they come to mind.”

Peter LoGreco—Hot Girls Wanted: Turned On

“Our Sundance screening was a blast, and it was so gratifying to see our work on the big screen in a theater full of people who laughed, gasped and clapped in all the ‘right’ places,” says Peter LoGreco, executive producer of Hot Girls Wanted: Turned On.

Shown in the 2017 Sundance DocuSeries Showcase, Hot Girls Wanted: Turned On tells the personal stories of people whose lives have become defined by the ways in which they use the internet to explore, express and/or exploit their sexuality. The show, which was subsequently screened at the Miami Film Festival in March, will begin streaming on Netflix this spring.

Besides rough cutting and online editing the show with Media Composer, UHD resolution media files were stored on Avid shared storage, and the sound was mixed using Avid Pro Tools.

“My team and I work very collaboratively, and our work tends to be driven by a lot of observational documentary footage and longer, more in-depth interviews,” says LoGreco. “Avid is the only environment that allows the level of creative collaboration necessary to do this well on a TV schedule.”

“Without Avid’s media management and sharing capabilities, this would’ve been a very different series,” Lo Greco adds. “I’ve tried to do long-form with other platforms and ended up spending a great deal more time managing the technology, which was a true obstacle to creative momentum.”

Marcello Dubaz—Lemon

Having graduated from USC with a Bachelor of Science in the Music Industry program, Marcello Dubaz chose to do the sound editorial and mixing for the film Lemon using Pro Tools because, he says, “It combines the technical and creative tools I need as a re-recording mixer.”

“Pro Tools allows me to quickly manipulate and enhance sounds,” says Dubaz. “As a result, I get to spend more time finding creative ways to tell the story. At our Sundance premiere, everyone seemed to be laughing, cringing and enjoying themselves.”

A fresh, quirky exploration of personal dysfunction and misunderstanding in our relationships, Lemon also screened at the Rotterdam and SXSW festivals, and the film’s North American rights have been acquired by Magnolia Pictures.

Since the film didn’t use ADR, Dubaz used Pro Tools—and plugins from iZotope, Waves and FabFilter—to reduce environmental sounds and other extraneous background noise from the production audio to preserve the actors’ vocal quality and performances. Pro Tools allowed for easy transfer of the audio from the sound editorial to the mix stage, as well as greater flexibility during the mix.

In the end, Dubaz says, “we are storytellers, and the tools that we have at our disposal in Pro Tools let us shape each film uniquely.”

Kari Barber and Peter Bawiec—Pineapple

Kari Barber, sound effects editor on the TV series Pineapple, agrees: “Pro Tools is a powerful DAW that enables filmmakers to efficiently tell stories using sound. It’s been an invaluable, artistic canvas that provides a perfect balance between power and reliability.”

Pineapple focuses on an incident that takes place in a coal-mining town that’s very isolated and stuck in its ways, and the soundscape reflects this setting’s surreal mood.  Following its debut in Sundance’s new episodic category, the new streaming media service Blackpills announced it would release the digital series.

Barber, who graduated from USC in 2012 with an MFA in Film Production, uses a Pro Tools | S3 control surface with built-in EUCON support to pre-mix tracks on the fly to create an immersive experience for the audience. With Avid Cloud Collaboration, audio files can be quickly shared between people who are working in different studios and locations, which maximizes productivity.

During the audio post production, some key Pineapple team members were working remotely due to their travels, and some of the work, such as the foley, was done abroad. “Being able to use the Avid cloud platform for collaboration was the most crucial element that allowed us to deliver the project on schedule,” says Peter Bawiec, a Motion Picture Sound Editors (MPSE) member and long-time Avid user.

After graduating from USC in 2015 with a MFA in Film Production, and a sound design concentration, Bawiec was able to capitalize on his network of USC relationships and his technical training on Avid systems to further his career. He moved rapidly into positions as a sound designer and re-recording mixer on a variety of TV pilots and feature films that have since been shown at the Sundance, Tribeca, Berlin, SXSW and other film festivals.

“Over the years, the USC School of Cinematic Arts has developed state-of-the-art facilities and mix stages, as well as relationships with companies, such as Avid, which continually provide support,” says Bawiec.

“With today’s style of filmmaking, where ‘picture lock’ never happens, the sound editing, foley and ADR are done remotely,” Baswiec says. “With its ‘in the box’ mixing style, I can work on my 5.1 setup in my studio, take that session to a dub stage, and not lose anything. This makes Pro Tools a very versatile and user-friendly centerpiece that supports the creative process. Without a doubt, it’s industry-standard software. The fact that it’s perfect for short form as well as big budget studio productions is proof.”

Visit the Avid website to find out more about how Avid’s creative tools can help your next project.

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