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Celebrating the 2017 MPSE & CAS Student Award Nominees

As part of Avid’s ongoing commitment to preparing the next generation of filmmakers for future success, Avid sponsored this year’s CAS Student Recognition Award and MPSE Verna Fields Award for Student Filmmakers. These awards, given at the CAS Awards on Saturday, February 18 and the MPSE Golden Reel Awards on Sunday, February 19, respectively celebrate the achievements of sound editing, mixing, and recording.

To kick off “Awards Weekend” Avid hosted a CAS & MPSE Student luncheon for all of the Student Award Nominees:

 

CAS Student Recognition Award Nominees

  • Jeremy Culver – Baylor University in Waco, TX
  • Sammy Duff – Savannah College of Art and Design in Savannah, GA
  • Wenrui Fan – Chapman University in Orange, CA
  • Lauren Johnson – University of Southern California in Los Angeles, CA
  • Matthew Kluchin – The University of Texas in Austin, TX

 

MPSE Verna Fiels Award for Student Film Makers

  • Zoltan Juhasz – National Film and Televsion School in Beaconsfield, England for Fishwitch
  • Gerry Vazquez – Dodge College of Film and Media Arts at Chapman University in Orange, CA for Icarus
  • Xiang Li – Dodge College of Film and Media Arts at Chapman University in Orange, CA for It’s Just a Gun
  • Peiqi Duan – Dodge College of Film and Media Arts at Chapman University in Orange, CA for Shallow Grave
  • Xiaodan Li – Dodge College of Film and Media Arts at Chapman University in Orange, CA for Jerry
  • Chris Morocco – University of Southern California in Los Angeles, CA for Amelia’s Closet
  • Tom Jenkins – National Film and Televsion School in Beaconsfield, England for Those Who Are Lost
  • Taylor Scherer – Dodge College of Film and Media Arts at Chapman University in Orange, CA for Eden

The event, held at the Avid offices in Burbank, featured David Fluhr, CAS, an award-winning re-recording mixer known most recently for his work on Zootopia, Moana, and Frozen. Fluhr discussed his career experience in post production sound mixing, highlighted some of his workflows for projects, and answered student questions about “making it” in Hollywood.

The Chairman of the Blue Ribbon Panel for the Verna Fields Award, Glenn T. Morgan, MPSE, also shared stories about his own challenges and successes in the industry.  Avid Solutions Specialist Ozzie Sutherland was also on hand to discuss the world of sound for film and tv, highlighting some of Avid’s technology for the industry and sharing tips with the up and coming filmmakers along the way.

Following the presentations and lunch, students were each awarded their own copy of Pro Tools to help continue their success. Students then departed for an afternoon at Sony Pictures Entertainment, hosted by MPSE president Tom McCarthy, complete with a tour of the Studio, screenings of the MPSE nominated films and dinner.

On Saturday, February 18, CAS Student Nominees headed to the OMNI Los Angeles Hotel as it played host to the 53rd Annual Cinema Audio Society Awards. Over 500 were in attendance to recognize the year’s top sound mixers in film and television. Big winners on the night included La La Land, Finding Dory, Game of Thrones and Modern Family.

2017 CAS Student Recognition Award Winner Sam Fan

During the evening, Student Wenrui “Sam” Fan from Chapman University also received the CAS Student Recognition Award and was presented with a check for $2500. This award is based on the recommendation of an instructor or professor and on the student’s accomplishments, enthusiasm, and demonstrated potential in the field of sound mixing and/or sound recording for film and television. Congratulations, Sam!

The following night Hollywood’s post directors, mixers and editors gathered at the Bonaventure Hotel in Los Angeles for the 64th Annual Motion Picture Sound Editors’ Golden Reel Awards. The MPSE Student Award nominees joined the crowd of almost 900 to recognize the year’s best achievements in sound editing for feature film, TV, animation and web-based productions. Hacksaw Ridge, Westworld, La La Land and Strangers Things walked away with the night’s most notable awards.

Avid’s Director of Worldwide Pro Audio Solutions Specialists Rich Nevens was also in attendance to present the Verna Fields Award in Sound Editing for Student Films. This award, which recognizes high-quality and imaginative sound editing in student film and video projects, also includes the Ethel Crutcher Scholarship in the amount of $1000. This year two students tied for the honor:

Zoltan Juhasz, a student at the National Film and Television School, for his Sound Editing, Sound Design and Foley work on Fishwitch and Gerry Vasquez, a student at Dodge College of Film and Media Arts at Chapman University,  for his Sound Editing and Sound Design work on Icarus. Congratulations to Gerry and Zoltan!

2017 Verna Field Award Winners Zoltan Juhasz (left) and Gerry Vasquez (right)

Avid’s mission is to help anyone tell their story – from industry professionals to young filmmakers who are just starting their careers in the entertainment industry.

“By providing support to students through sponsorships like these and developing strong relationships with educators in the process, Avid can help better prepare the next generation of talent for our industry,” said Nevens. “Based on the student talent we’ve seen this year, the future of the industry looks pretty bright.”

 

Photo Credits: Avid, Alex Berliner (CAS Awards), and Chris Schmitt Photography (MPSE Awards).

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Avid and Sonnox Collaborate To Create Elite Plug-Ins Course and Certification

Avid Education and Sonnox have come together to develop the Sonnox Elite Plug-ins Fundamentals (SO110) course and supporting certification for the Sonnox Elite Plug-ins Collection.

Becoming an Avid Certified User for Sonnox Elite verifies that an individual possess a fundamental understanding of and the capability to use Sonnox plug-ins, together with a firm grasp of the core skills, workflows and concepts of audio processing on the Pro Tools system.

“We are very excited about our collaboration with Sonnox, bringing together our mutual skills and expertise to address the needs of individuals wanting to expand their audio skills, building on their knowledge of Pro Tools by getting to grips with the Sonnox Elite Plug-ins Collection. Not only  does our collaboration provide the training these individuals need but also the means by which they can demonstrate those skills by becoming an Avid Certified User for Sonnox Elite”.

—Jason Plews, Global Director for Avid Education

The Sonnox Elite Plug-ins Fundamentals (SO110) course introduces an in-depth look into the most popular plug-ins from Sonnox, giving the highest level of technical insight required to competently use all seven plug-ins in the collection.

 

The course covers Sonnox Elite Plug-ins concepts and techniques, aimed at helping the user to become proficient with Sonnox plug-in software. Students learn to adjust the plug-ins, designed for commercial purposes and improve the results of their recording, editing, and mixing efforts. The hands-on exercises provide experience setting up plug-ins, working with Pro Tools sessions typically for music and post-production applications.

 

This course provides the training required to prepare for the Avid Certified User: Sonnox Elite certification exam.

 

Becoming an Avid Certified User for Sonnox Elite allows you to:

  • Demonstrate your user skills and that you have a firm grasp of the core skills, workflows and concepts of audio processing on the 7 plug-ins of the Elite Collection
  • Provide measurable benefits to your employer
  • Differentiate yourself from peers
  • Make your résumé stand out and leverage the power of the Avid and Sonnox brand with a downloadable Avid Certified User logo
  • Prove your credentials with a Certificate of Achievement
  • Gain recognition from your employer and peers with our online Certified Professional listing

 

As an employer, use the Avid Certified User for Sonnox Elite credential as a benchmark so you can:

  • Find the right person for the job
  • Quickly assess candidate skill level
  • Invest in and promote your most promising employees
  • Keep your systems running at top performance, with little to no downtime

The Sonnox Elite Plug-ins Fundamentals (SO110) course and supporting certification exams are offered worldwide at selected Avid Learning Partner schools and training centers. Find an Avid Learning Partner.

Details on the full range of Avid Education training courses and certifications for Pro Tools can be found on the Avid Education section of Avid.com.

For more information on the Sonnox Elite Plug-ins collection and other products available from Sonnox visit Sonnox.com

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Avid Continues to Inspire Students at SCAD’s Acclaimed Savannah Film Fest

Avid was once again a proud sponsor of the 2016 Savannah Film Festival, a prestigious affair that brings together award-winning film professionals and emerging student talent for eight days of screenings, workshops, panels and lectures. Presented by the Savannah College of Art and Design (SCAD) for over a decade, the festival has brought an arsenal of artistic powerhouses — from Oliver Stone to Olivia Wilde; Sir Ian McKellan to Mahershala Ali — to the city, and its students, each year.

“It’s an honor to a part of such a special festival, which is unique, not only in the type of talent it cultivates, but in that it’s hosted by a school,” says Doug Price, Director of Sales for Sports and Education in North America, referring to SCAD. SCAD, an Avid Learning Partner, claims nearly 13,000 students in over 100 countries, and takes pride in providing real-world opportunities for its graduates. “SCAD’s career-minded focus makes it a great fit for Avid,” Price goes on to say. “It’s important that we provide the tools and training these students need to be successful when they graduate.”

Doug Price, Steven Ticknor, Chris Nelson and Meghan Ross

Part of that training included two Master Classes and a panel hosted by Avid at this year’s festival. The first class, driven by Sony Pictures Sound Supervisor Steven Ticknor (Spider-Man, Lincoln Lawyer, Karate Kid), focused on a lecture and demo of Avid’s Pro Tools to a packed classroom; the second class, led by Universal Studios’ Emmy-nominated editor, director and producer Chris Nelson (Bates Motel, Mad Men, Lost), took students through the ins and outs of Media Composer and encouraged an open forum for discussion on what it was like to be a working editor in Hollywood.

Steven Ticknor

In addition to asking each of these experts technical questions about the functions and features of Avid’s programs, students shared a pressing concern across both classes: how do I get a job?  “Persistence, perseverance, a positive attitude,” answered Ticknor. “Be thoughtful. Have an opinion. Provide solutions,” added Nelson. Both agreed: “Know your equipment, stay up on the technology – you have to come to the table already understanding the basics of Pro Tools and Media Composer if you want a chance in this industry.”

Chris Nelson

Robin Beauchamp, Chair of the Sound Design program at SCAD, agrees: “Avid dominates the field – we’ve never had a guest speaker even recommend that we teach anything else for post. It’s really essential for the younger generation to hear this from industry professionals – these are the people that provide an important glimpse of what these students will need to be successful.”

Ticknor and Nelson continued to share their knowledge at an exclusive Avid-sponsored panel later that day, which concluded with a Q and A from the audience, and with both guests staying after the scheduled discussion to speak to students one-on-one – something Beauchamp appreciated.

“I just can’t say enough how thankful I am for Avid’s support. From the early years, when we created the first sound design program in the world, to the present day, as we grow our program for the ever-evolving media landscape, Avid has made a huge commitment to the Savannah Film Festival and to the school (SCAD). We’re very lucky to have their support.”

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Avid Supports Education and Technology at SMPTE 2016

Avid underscored two of its most important commitments – its commitment to education, and its commitment to emerging technologies – through a robust sponsorship of this year’s SMPTE (Society of Motion Picture & Television Engineers) Conference & Exhibition in Hollywood, CA. In addition to sponsoring the conference’s celebrated gala, Avid provided demos, teaching events and support for the popular SMPTE-HPA Student Film Festival, as well.

SMPTE, which celebrated its 100 year anniversary this year, and boasts over 7000 global members, has the lead the way in entertainment technology since its founding, developing thousands of standards, best practices, and engineering guidelines across the media, technology and entertainment industries. SMPTE also sponsors Student Chapters at colleges and universities all over the world, focusing on institutions that offer courses in technical areas of film, video and television.

“We hold our partnership with SMPTE in the highest regard,” says Andy Cook, who leads Avid’s Global Education Strategy. “They are literally setting industry standards and we have a shared vision to educate the next generation of artists, engineers and content producers.  Together, we strive to provide a platform for fostering future innovations.” Nowhere was this commitment more apparent than in Avid’s support of SMPTE’s Student Film Festival, where this year’s entries doubled last year’s, and garnered more participation, internationally, than ever before.

Avid’s Head of Global Education Strategy Andy Cook and SMPTE-HPA Film Festival Audience Choice Award Winner Anna Dining

“We were truly impressed with the level of work that we saw,” added Cook. “These students exceeded our expectations in both their technical expertise and creative abilities.” One such student was Anna Dining, who won an Audience Choice Award for her Virtual Reality piece.

Dining is a senior at the Rochester Institute of Technology, majoring in Motion Picture Sciences. The program, which only accepts about 15 applicants a year, is a science- and engineering – based education geared towards the motion picture industry. Dining’s entry, “At the Game: An RIT Hockey Experience”, received the film festival’s Audience Choice Award.

The short, which included VR 360-degree content, married Dining’s love of art and science. “What intrigues me about virtual reality is the degree to which I can be both creative and technical. VR has technically been around for over 60 years, but it’s only really emerging now in the entertainment industry, and the technology is constantly evolving.” Dining says. “It also has the power to give people an entirely new perspective – to let an audience experience something they’ve never experienced before – with VR, I’m able to push creative boundaries through a medium that I love.”

Providing the cutting-edge tools for talent like Dining to push those boundaries is part of Avid’s commitment to the future of the industry, and one that Dining, who regularly produces and edits local sports and commercial content, hopes to benefit from. “We are taught Avid programs in our advanced editing and sound curriculum, and I know that this will only help me when I graduate next year.” Dining continues, “Avid is the standard. When I was awarded a copy of Media Composer at SMPTE, I was ecstatic. I plan to build my own desktop computer around it – if you’re trying to break into the industry, and you say you work in Avid, it just brings you a step above other film students.”

SMPTE Director of Engineering and Standards Howard Lukk with SMPTE-HPA Film Festival Finalist Jon Navarro

Jon Navarro, a film and TV production major at Long Island University Brooklyn, and member of his school’s SMPTE student chapter, agrees. “I absolutely have to learn Avid,” echoed Navarro, whose short film, Söledad, earned an official selection in SMPTE’s student film festival. “There are a lot of options out there, but Avid is still the primary player in the industry.” Navarro goes on to say, “I think every school should be teaching Avid; knowing it will only make me a more desirable candidate when I graduate.”

Giving these students an edge when they enter the real world is a big part of Avid’s dedication to educating future professionals. “It’s our responsibility to bring Avid’s technology and expertise into these organizations,” says Cook. “Providing support through sponsorships like SMPTE, offering official certification and training on our products, and developing strong relationships with students early on helps us create the next wave of talent in our industry.”

 

Photos by Ryan Miller/Capture Imaging

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McGill University’s Will Bennet Nabs AES Gold Medal With the Help of Pro Tools

When asked what he used when cutting his award-winning album, Aquarius Dreams, McGill University graduate student Will Bennett didn’t hesitate to answer: “Pro Tools. And I wouldn’t be surprised if in 10 years, I’m still using it.” Bennett, a native New Yorker who is earning his Masters of Music and Sound Recording at the Montreal school’s highly-competitive program added, “Every professor in the program teaches Pro Tools. There’s a Pro Tools license in every studio we have. They’re preparing us for the real world.”

The visibility of Avid Pro Tools at McGill, as well as Avid’ s sponsorship of the AES’ 2016 Student Recording Competition, highlights Avid’s long-standing commitment to education. For over a decade and a half Avid has been working hand-in-hand with schools all over the globe to establish a Pro Tools training program, developing content, curriculum and certification to benefit students. This – along with the expansion of new educational products like Pro Tools | First – are at the heart of Avid’s belief that they should take an active role in supporting, nurturing, and paving the way for the next generation of artists.

Bennett, for one, appreciates this dedication to emerging talent and Avid’s efforts to provide students with cutting-edge tools to express their creativity. “This was especially important to us in the AES competition, where we entered our album in Category 3 – a sort of ‘anything goes’ category that really stretched beyond the boundaries of traditional genres – in our case, into a hybrid mix we coined ‘psychedelic dream folk’.” Bennett went on to say, “Creating an album this unique required a lot flexibility and creativity from our software. We got that with Pro Tools.”

The AES’ gold-winning student also lauded Avid’s professional credentials when looking ahead to the next step in his career, post-graduation. “Ultimately, I’d love to be able to make a living as an Audio Engineer and Producer in the music industry – working with bands to create something amazing – and Avid is the industry standard. If you’re trying to get a job (at a studio), and you don’t know Pro Tools, you’re kind of out of luck.”  Bennett continued, “There’s a certain glass ceiling you hit when you only work with some of these other softwares; with Pro Tools, the sky’s the limit.”

The Avid Learning Partner (ALP) Program is designed to attract the most skilled training organizations in the industry and to provide assurance that you can get the quality of training on Avid products and solutions to the standard and location that meets your needs.

Will Bennett with the AES Education Chair – Kyle Snyder

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Veteran Sound Supervisor Steven Ticknor Mixes it Up at Tulane University

Avid’s Pro Tools | S6 was the star of Sound Designer and Supervisor Steve Ticknor’s recent visit to Tulane University. Ticknor, who works at Sony Pictures, and whose credits include Spider-Man, Lincoln Lawyer and Karate Kid, treated the school’s Television & Film Sound Design class to a live demonstration of the S6’s professional capabilities – using one of his own mixing templates to give students a real-world perspective.

“Providing students an up close look at the console in the hands of a working professional was priceless,” said Dr. Mary Blue, Director of the Digital Media Production program at Tulane. “Something like 90% of all TV and Film is done on Avid. The students who know these products have a competitive edge.”

Giving her students the best possible advantage once they’ve graduated is one of the reasons Dr. Blue is so committed to Avid. “I’ve been purchasing Avid exclusively, ever since I took over this program in 2009 (we actually had the seventh S6 ever manufactured),” she continues. “Whenever I’m awarded a grant, Avid is the first thing I invest in.” Blue, who has grown her department from just four majors to an impressive 100 since then, believes other programs just don’t prepare students for the industry the same way Avid does.

Ticknor agrees – “Avid is the industry standard, and if you want an opportunity today to get into the industry you can’t just learn ‘on the job’, you have to come in as an intern and already know how to operate the equipment. It’s important these students know the industry standard of today so they make an impression on people in the business.”

This was just one piece of valuable advice that Ticknor doled out to students. Another was to stay on top of current technologies, and, tongue in cheek, to never fall asleep on the job. Film Studies major Katherine Heneghan, who attended the intimate two-hour demonstration and open lecture, was inspired by Ticknor: “His shared experiences really helped me to put everything in perspective. ‘This could happen to me, too,’ you think. His lecture made me consider a career in sound design for the first time.”

Ticknor, in turn, was inspired just as much by the students as they were by him. “We’re always looking for young talent – especially from a school like Tulane, which is one of the best. Our industry is dying to find good people who are smart and eager to learn. It is so satisfying to know that I could help open a student’s mind to this line of work.” Ticknor went on, “Our business is global, and ever-evolving, and it only makes sense to partner with these universities who have already invested in Avid, in the S6, in these systems, and to support them.”

Avid Pro Tools | S6 has garnered much acclaim for its seamless and creative process, Ticknor added. “Avid listened to the audio professional – they put in a user interface that was part of the workflow of Hollywood – they created the S6 to reflect the new digital world while keeping the tried and true principles of sound mixing.” Creating a seamless and collaborative process that is on the forefront of technology is a priority of Avid’s – and one that Ticknor is excited to share with students everywhere.

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Avid Education: Trailblazing a New Reality With Wake Forest University Documentary Filmmakers

Today’s ever-changing landscape of television documentaries to series to reality TV production requires one to be nimble, but precise. With the constant changes in camera codecs, ratios and the challenge of how much footage is too much for one scene, editors and producers are left weighing the costs of production with the reality of tightening budgets.

Recently Trailblazer Studios, VP of post production Scott Roy and three members of his staff provided students at the Wrought Iron Production arm of Wake Forest University of Documentary Film Program a presentation on the beginning a production with post in mind. Trailblazer Studios has been in business for close to 15 years and started out doing documentaries for client Figure * Films like Kate Plus 8 and The Duggars – 19 Kids and Counting that eventually turned into long-running reality series on TLC Network. While many similar productions are considered to be done in N.Y.C. or Hollywood, Scott and his team have built a solid foundation in Raleigh, N.C.

Kevin Shattuck and Abby Mann helped with the presentation discussing all aspects of the pre-production process all the way through distribution, as well as how Trailblazer is able to use 42 local staff members and another 18 to 20 remote Media Composer freelancers and four to five Pro Tool freelancers to get their projects in on time and on budget. While they allow their editors to have some freedom to tell the story as they edit, they are very strict on the set-up and delivery back to Trailblazer Studios.

Through the use of a proxy workflow, Abby will create multiple folders inside of a super bin detailing where things are kept, where the editor can keep their files and what elements are required for the show from a music, sound FX or graphical look. These are sent to the freelancers with a direction the producers are looking to go with this particular story. Once the editor is done, they then send back the proxy edited story for an online clean up and color correction. Audio is then picked up by several different groups within the Trailblazer Sound Department for final mix down. This is all then recompiled by an online editor for delivery to the network based on that networks requirement, which could be DNxHD, PRoRes, LTO Tape, BluRay, Electronic or something else.

Kevin discussed in great detail the reasons for needing to preplan a documentary before you ever choose a camera. With all of the new file formats available — 4k, Ultra HD, 1080i or 1080p, and 23.98 — it can get very expensive and complicated on the back end if you have not thought through  your project from start to finish. Trailblazer’s crew talked to the students about the pitfalls of simply shooting and editing something without following specific steps, such as missing delivery date due to conforming in online or shooting in the wrong bitrate and eating up all your storage before you finish your project. Knowing these things before you go can save you thousands of dollars and hours of time.

Kevin and Abby spent time discussing shooting with logs and how that is different than without logs, but how much more information is gained and the freedom it provides the colorist at the end to get just the look you’re looking for. They highly recommended that before you shoot hours of footage, shoot a 10-minute scene and bring it to the finishing house so they can test to confirm that what you want can be achieved. A good finishing house will ask the questions and provide the guidance for making your production stay on course and budget.

They also discussed the importance of media and how to protect it. One tip: Always make a perfect copy on two separate transport storage devices, then separate those two, so that if something happens to one you have a backup someplace else safe. They also recommend shipping one to the post house where you plan to finish, and the other can stay with you. They also delved into the world of managing the media you have, no matter what NLE you use. They highly recommend you develop a naming convention that everyone on the project understands — this will save hours at the end, when you begin your assembly process. With Media Composer, you can easily bring in this preassigned metadata from the digital cards or assign it in the bins. Organization is vital to any great production.

Many of the students that participated in this two-day class also learned from Trailblazer’s Audio gurus, Eric Johnson  and Aaron Keane, what best practices should be employed when out on location for collecting natural sound, selecting audio in the edit bay and what to pass on to the online mixer. Johnson also described how important it is to the overall production that natural sound plays, not just in one scene but in the entire documentary or show.

Themes for the students included picking the correct tool for the job, understanding the finished project before you start and having a plan. The staff at the Wake Forest Graduate Program understand this and come from the field, having spent more than 30 years working in documentary and commercial films. Peter Gilbert, director of sports storytelling and full professor of practice at the Wake Forest Documentary Film Program, spent many years in the industry as a producer and DP on such films as Hoop Dreams and At The Death House Door. He said, “Today’s filmmakers’ job is not just making the film, but then selling it, too.”

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Avid at Sundance Institute — Not All Heroes are Made in Hollywood

It’s true. Not all heroes are made in Hollywood. Wherever you are, you can dream, tell your story as you imagined it, and share it instantly—with everyone. In fact, today’s latest culture-shaping content doesn’t come out of Hollywood. It comes from small production teams pushing the boundaries of creativity around the world.

One of the places where independent production teams thrive is in Sundance, Utah, at the flagship location for the Sundance Institute. Since 1981, the Sundance Institute has worked to nurture and advance the careers of independent storytellers worldwide. Through its renowned labs, grants, and workshops, the Sundance Institute is one of the leading production-team incubators on the planet.

Take a look at this video, and see how the Sundance Institute is using Avid NEXIS | PRO and other creative tools from the Avid Premium Team Bundle to turn production teams like yours into the next generation of video superheroes.

Your team can deliver content that rivals the largest Hollywood production houses. But to take on bigger projects with tight deadlines, you need exceptional data management to create at your best. Otherwise, your workflow will be defined by the limitations of your storage, not by the reaches of your creativity.

That’s why we created Avid NEXIS | PRO. Storage that meets the demands of your workflow—not the other way around.

Stepping up to powerful, networked storage can be daunting, or feel like “too much.” But Avid NEXIS | PRO is easy to set up, and brings incredible openness and efficiency to your workflow right away.

Everyone on your team gets instant access to the same footage as soon as you ingest. Easily collaborate on projects at the same time—whether you’re working with Avid Media Composer or other creative apps—and save everything to one location. Then, playback your creations from any workstation. Anytime.

No more running drives back and forth to different workstations and wasting endless hours copying footage. No more worrying about which files are the most current version. No more managing stacks of hard drives. When you want more space, just add it to your Avid NEXIS | PRO. It’s the most open, intelligent, and flexible storage system you’ve ever experienced.

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IBC 2016: Grabbing Lunch with Avid Executives at Career Hub 4: Avid in Education

One of our core beliefs at Avid is that great education leads to groundbreaking ideas. And at this year’s IBC Career Hub, we’re hosting an industry round-table discussion on Avid in Education. Come learn how Avid works with education programs around the world to provide essential tools to the next generation of creators.

As an attendee, you’ll get a chance to meet with Avid executives over lunch to discuss challenges and exciting developments in our industry. Andy Cook (Global Education Strategy) and Tim Mynett (Learning Partner Manager) will be answering your questions, leading the discussion, and letting you know about career opportunities in the Avid Learning Partner Program.

It’s a great way for us to get to know you, and for you to network with our team to help supercharge your career. Plus, all attendees will be entered for a chance to win a copy of Media Composer!

See how you can join Avid and educators around the world to shape the future of media and entertainment. Don’t miss meeting our team at IBC’s Power Lunch: Ask the Experts—Career Hub 4: Avid in Education.

 

Avid in Education at IBC Career Hub takes place Saturday, September 10 in the Topaz Lounge.

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Avid at the 2016 IBC Show

Join Avid at IBC 2016 in Amsterdam from September 9-13 or follow the action online! We’ll be sharing several exciting platform innovations and new products to help you address your most pressing business challenges and stay ahead of the competition.

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Avid at GRAMMY Camp 2016

This summer has been an exciting one for Avid. From our presence at the Olympics in Brazil to summer festivals and concerts, and our tools being used by recording artists in studios the world over, there’s something else that we’ve been extremely proud to be a part of over the last several summers: GRAMMY Camp. For the last 12 years, GRAMMY Camp has been not so quietly holding court in cities such as Los Angeles (where the camp first started), Nashville, New York and Minneapolis.

The camp gives a select number of high school students an opportunity to spend a week eating, breathing and living the music industry. The camp has evolved over the last several years, always making sure that campers leave not only better at their chosen craft, but with a much better understanding of the inner workings of the music industry so that they can better prepare themselves for success. All of the sessions are broken into classes called “tracks” which include: songwriting, instrumental performance, electronic music production, vocal performance, audio engineering, music journalism, music business and video production/motion graphics.

My involvement with GRAMMY Camp started eight years ago, when I was asked by Avid and The GRAMMY Foundation to attend camp in Los Angeles as a faculty member, teaching the electronic music production track. Up until this moment, my only experience as a teacher came as a private piano tutor for a few students while I was in college and as an assistant to my Sensei in jiu-jitsu, teaching the young kids’ classes. This was entirely different. The idea of taking my central role at Avid, as an ambassador for music creation in Pro Tools, to a group of high schoolers, most of whom had probably never used Pro Tools before, seemed daunting. But after receiving encouragement from members of the GRAMMY Foundation as well as friends and colleagues at Avid, I accepted the challenge.

It was a no-brainer to have Pro Tools at the center of the audio engineering track, being that it’s been the industry-standard DAW worldwide. But having Pro Tools at the center of a track focused specifically on electronic music creation was sure to cause alarm because most of these campers probably didn’t realize that Pro Tools features some of the most impressive music creation and MIDI features, in addition to it being the world’s best-sounding and most-powerful DAW for recording, editing and mixing audio. Yet here we are, eight years later, and the program continues to thrive and open the eyes of some of the most talented young people the world has ever known.

This year, the residential GRAMMY Camps took place in Los Angeles and Brooklyn, New York. The Los Angeles camp took place at the USC Thornton School of Music, from June 18 through June 27, with 12 students in my track. The Brooklyn-based New York camp took place at Converse’s Rubber Tracks Recording Studio from July 31 to Aug. 8, with four students in my track there.

I had the honor and pleasure of, once again, guiding some of the world’s most talented students on their path to become stronger electronic music producers and remixers. Pro Tools continues to be at the center of that journey.  Avid provides licenses for all of the GRAMMY Camps (including the weekend one-day camps that happen at different sites all over the country). So what exactly goes into teaching young producers at GRAMMY Camp how to use Pro Tools for their music creation?

While my focus is working with these students in particular, there’s a very strong collaborative spirit between all of the tracks. Usually, my campers remix songs from more “traditional” genres, such as pop, rock and R&B, into electronic dance-floor masterpieces. They also collaborate, write and produce original pieces with vocalists and instrumentalists from other tracks. We spend the first few days diving deep into music creation in Pro Tools. We cover topics such as:

  • MIDI basics in Pro Tools
  • Real Time Properties vs. destructive MIDI properties
  • Automation (Pro Tools and MIDI)
  • Groove building
  • Editing (tips and tricks, additive and subtractive editing)
  • Working with virtual instruments in Pro Tools
  • Advanced FX techniques (side-chaining, parallel compression, etc.)
  • Time-stretch/elastic audio techniques

What I continue to find is a high rate of Pro Tools adoption by my campers. Many of them have left camp and added the software to their creation and mixing workflows at home. With so many great features being added to Pro Tools on a regular basis now, I am increasingly more excited to share these features and workflows with my campers. Avid continues to be a proud sponsor of GRAMMY Camp, helping to enable the creative spirit in young people. I, also, continue to be proud of the work we are doing to help these young campers achieve their creative potential.

 

To learn more about music creation in Pro Tools, visit our blog.

Learn more about GRAMMY Camp here.

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