Avid TD Control Version 1.3 Released

By in Graphics Solutions, Studio Production

TD Control is Avid’s all-in-one display and video wall management solution that enables broadcasters to easily configure and customize the look and feel of their studio productions. Version 1.3 provides increased flexibility and simplicity with a built-in set of graphic tools, introduces control of augmented reality graphics and provides more integration options.

Video walls continue to play an increasingly important role in studio productions, providing an alternative method to enhance the look and feel of the studio by introducing dynamic, high resolution content. Moreover, video walls provide the broadcaster with another layer that enables them to tell a meaningful and captivating story in their studio. However, managing those video walls and their content, while at the same time integrating them into the studio workflow, can be a complex and expensive challenge that requires many different devices.

TD Control is an all-in-one solution that easily operates and manages multiple high-resolution, non-standard studio displays simultaneously from a single touchscreen interface. TD Control enables you to incorporate and control real-time 3D graphics, augmented reality and video content in your studio, providing a holistic experience for both the viewer and the operator.

TD Control is the only solution to provide a preview of all the video walls on a single monitor, enabling the operator to monitor – both prior to air and while on air – all of the studio displays to ensure the accuracy of the content.

As you would expect from an Avid product, TD Control is tightly integrated into the studio production workflow. The journalist or producer populates a graphics template with data and places it into the newsroom rundown. Once in the rundown it can be triggered manually by the TD Control operator, or by a studio automation system – for example Ross OverDrive or Grass Valley’s IGNITE. New in version 1.3 is support for Sony’s ELC live production control system.

The ability to support, and be integrated with, different platforms is essential in live production. TD Control can trigger, and be triggered by all leading production switchers – including Grass Valley, Sony, SAM and Ross – and integrated with most routers (Evertz, Grass Valley, Blackmagic Design etc.).

TD Control is industry-proven – it manages the studio experiences of many of the world’s leading broadcasters, including CBS, ESPN, Rogers Sportsnet, BT Sport, The Weather Channel and many more.

The combination of a single-operator, touchscreen interface and the ability to control each and every studio display, even for augmented reality, is powerful. Integration with a host of different live production systems and equipment means that TD Control can be inserted into existing workflows with a minimum of fuss, providing a flexible, forward-looking solution for almost any studio production environment.

Control and Manage High-Resolution Studio Displays

TD Control is an innovative studio display control and management solution. It easily controls and manages multiple high-resolution, non-standard studio displays simultaneously from a single touch interface.


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Elad Dadon is Principal Product Manager for TD Control at Avid Technology, bringing vast experience in broadcast graphic productions. Elad holds a BA in Media and Communication from YVC.